Tools

How to find keywords?

Keywords are words or phrases that are essential for connecting the queries entered into the search engine with the offer […]

Pop-up Windows – What Is It and Does It Work?

Just a few years ago, pop-up windows were completely passé. They were more associated with cheesy websites straight from the […]

Schema.org – what is it, and what does it do?

Schema.org – why is it important? The algorithm of the Google search engine is an organism that is constantly modified, […]

KPIs – what are they?

How do you evaluate the effectiveness of your marketing and sales activities? On what basis do you improve your campaigns? […]

Marketing Automation: Processes you must automate in your marketing activities

In today’s digital era of high-reach marketing campaigns it’s hard to imagine that sending newsletters or building a client base […]

Google Chrome Browser – What Is It?

The statistics do not lie! Google Chrome is currently the most popular web browser in the world featuring tools such […]

CAPTCHA/reCAPTCHA Spam Protection – What Is It?

The vast majority of well-designed and optimized websites use contact forms, online polls or other forms of communication with the […]

Analytics In Marketing: Why Is It Needed And How To Build it

Analytics is an important part of marketing. Without it, it’s impossible to understand whether you are successfully moving forward and […]

Google Tag Manager – What Is It?

Google Tag Manager is a tool that has been widely used for more than a decade but is still relatively […]

7 Popular Tools for Newsletters

The potential of newsletters is huge. With this form of marketing we reach people who have already left us their […]

Social Media Tools for Planning

Social media is one of the cornerstones of today’s online marketing, presenting your brand and products to a wide audience, […]

CMS – What Is It?

Not so long ago, HTML was the bare minimum required to create and maintain a website. Today, however, it’s not […]