Culture Code

Whenever we agree on something within the team, it is binding. We don’t need formal documents, templates, additional contracts, 1000 annexes, or emails on copy. Trust is paramount, and we value honesty, mutual respect, and tolerance regardless of who someone is or what views they hold. We are different, have different opinions, and sometimes even argue, but always for valid reasons, because we want to achieve the best solution, and the best solutions always arise from diverse teams. If you disagree with the team, you must not hide it, and it is always justified to discuss the pros and cons. Honest, critical feedback is always helpful. We immediately terminate cooperation due to lying — always. Regardless of the results, length of cooperation, or contribution to building our organization.

We assume that if we are working with someone, we trust them and treat them as an adult who knows what to do and can manage their time. We don’t have extensive control systems. We know that there are remote job offers, for example, where after stepping away from the computer for 10 minutes, work time is paused, or you need to clock out for a break at a set time. We will never agree to such solutions. Time is not the measure of our work; the quality of it is what matters. However, we don’t judge other businesses; we don’t know their working model.

This principle is closely related to principle #2. Responsibility for one’s tasks is very important. Everyone knows what they need to do and what their tasks are. If someone else has to take on a person’s tasks — constantly correcting, checking if someone is doing their work — it essentially means that two people are doing the same job. In such a case, this will always lead to the conclusion that collaboration should be terminated in the long term.

This is a well-known saying in sales. Both Mateusz and I worked hard in sales to acquire clients. Sales is continuous development, an incredible adventure, and skills that are useful for life, but it is not an easy job. Anyone who wants to earn well in sales and work little will not achieve great results. We speak frankly about this, we are long-distance runners, not sprinters. We won’t promise you super results or magic tricks. The only thing we can guarantee in sales is well-paid, hard work.

This is a very important principle. If you have a problem, you simply talk about it. There are several people in the company you can talk to, and it doesn’t always have to be the management (from our experience, sometimes it’s easier to talk about various issues with someone close in the company than with management), but the key is to talk. Over the past 10 years, we’ve encountered many different situations, both joyful and sad. It’s not always about work life. We understand that everyone has their own personal matters. If something is hindering you from performing your tasks (mentally, you may be focused on something other than work), it should be discussed. The company can also take this into account, adjust, and help. If the problem is work-related, it’s even more important to talk about it. Sometimes, solving a business problem is just one quick decision at the management level. If you don’t tell anyone you have a problem, you’re left with it alone. Remember that. Important: if someone isn’t performing their tasks and this becomes apparent, it’s too late for a conversation — this principle doesn’t work retroactively. Therefore, it’s important to talk and inform the team, and the company will gladly step in to help.

We’ve been in the industry for over 10 years — we know what works and what doesn’t. We’ve learned this through our own experiences and mistakes. We want to minimize the number of mistakes made by newcomers (though we know they will make them, that’s part of the learning process). After 10 years, we have a well-developed training system. I dare say it’s one of the best systems currently in the world. Often, our specialists manage larger budgets individually than other smaller agencies manage as a whole. That’s why we ask for trust and adherence to our plan. If someone still wants to try new things in their own way, no one will forbid it, but our experience shows that the shortest path is to follow the plan strictly from the start. Humility and an open mind are key to quick results. Don’t know something? Ask. Always ask. Those who asked, asked, and kept asking, achieved the best results with us.

We’ve always said that there’s no typical 8-to-4 work schedule at Verseo. No one at Verseo stands over anyone else, saying “now do this, then do that.” Everyone works at their own pace and system. We know that not everyone likes working this way. A high degree of independence is a huge advantage but also comes with responsibility for your own work. If someone doesn’t know what to do and has free capacity, they ask, they search for new tasks. As a company, we provide opportunities, tools, support, knowledge, and protection — a safe umbrella. The rest depends on you.

Anyone who has been or is at Verseo knows what this means.

That’s how Mateusz and I met. I worked as a salesperson in another company, making dozens of calls a day. Mateusz came for an interview at this company, and while waiting for the manager to call him in, he sat opposite my desk and, after a moment, asked the question:

MB: Can you make money here?
KM: Those who work hard, succeed.
MB: That works for me.

And that’s how our adventure began. Sales, marketing, customer service, technology — it’s all about constant development of both technical and soft skills. Starting from scratch is difficult — you don’t have knowledge or experience, and basically the only thing you can do is call a client and introduce yourself, but even that is often difficult at the beginning. We’ve all gone through this at Verseo. We’re here to help, share knowledge, support, and guide. You decide your own pace. If you want to accelerate your learning and experience, it will simply require more engagement and time, but once acquired, no one can take that knowledge away from you.

In short, the business has the right to expect its rules to be followed by employees, and employees have the right to expect those rules to be followed by the company. It’s a two-way street.

Good luck.