Google Ads Services - Optimization and Management
  • Ensure your Ads are performing at their best
  • Evaluate the performance of your agency or freelancer
  • Boost sales and attract customers

Don’t want to waste money? That’s exactly what a poorly configured Google Ads campaign means!

We have extensive experience – nearly a thousand verified advertising accounts in terms of efficiency and applied architecture!

Free consultation

Meet our expert - we will prepare a quote within 24 hours.

Hubert Wróblewski Digital Ads & Analytics Specialist

Our clients

We hold the highest partnership status with Google. Each of our experts continually updates their knowledge and obtains certifications. However, we place the greatest trust in our own experience and our 10-year history of managing Google Ads campaigns.

The audit of accounts is handled by the optimization department, which is responsible for double-checking campaigns at Verseo on a daily basis. These are specialists and analysts with vast experience in identifying errors of varying levels of complexity.

It is also important to note that they work with campaigns utilizing small, medium, and large advertising budgets. Our audits take into account not only the campaigns but also the business context.

MasterSport

MasterSport

Challenges? No problem!

Price pressure from competition and customer outflow to other platforms? We solve the most important challenges.

Sławomir Bielenia
COO At MasterSport

Briju

Briju

Development, development and efficiency again!

Daniel Górny
Marketing Specialist

Świat AGD

Świat AGD

Effective cost optimization.

You optimize costs with us. A partnership of our specialists and machine learning technology makes you spend much less on servicing and polishing ads.

Jarosław Kłakowicz
Marketing Specialist

Levant

Levant

We open up new possibilities.

We don't just reach the customers you have in mind. We will also find those that you may have forgotten.

Joanna Tobiaszowska
Executive Marketing Manager

Teo

Teo

We are likeable!

Our cooperation with Meble Teo is a perfect example of how smoothly we combine deep relationships with clients and effectiveness of operation.

Maksymilian Bartkowiak
Marketing Development Manager

Vigour

Vigour

A minute with the benefits of Google Ads.

Clients are seeing the powerful advantages of Google Ads over other advertising channels more and more often.

Kinga Dudzińska
Project Manager

1000+

checked campaigns

24%

increase in average business profitability year-to-year

100 million

annual cumulative budget managed for clients

100

digital marketing experts

Contact us and get a free quote

Let us analyze your business and prepare an offer.

We will contact you within 24 hours.

  • We respond to inquiries submitted Mon-Fri 8 AM – 4 PM (CET)
    within 1 hour.
  • We will answer remaining questions the next
    business day after 9:00 AM.
Your data is safe. More about data protection

Verseo spółka z ograniczoną odpowiedzialnością with its registered office in Poznań, at the following address ul. Węglowa 1/3, 62-122 Poznań is an administrator of your personal data.

About Verseo

Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań – Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]

You have right to:

  1. access to your personal data,
  2. correct your personal data,
  3. demand to remove your personal data,
  4. restrain to process your personal data,
  5. object of process your personal data,
  6. transfer your personal data,
  7. withdraw consent.

If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority – President of Personal Data Protection Office.

We process your personal data to:

  1. handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
  2. promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
  3. protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation

You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.

We can share your personal data with trusted recipient:

  1. providers of tools made for: website analytics, marketing automation,
  2. hosting operators.

We will process your personal data by the time:

  1. which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
  2. of withdraw your permission .

We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.

Significant Benefits for You

Auditing a Google Ads account is a key element in optimizing advertising campaigns. Regular audits help identify issues and implement improvements that will lead to better results and more efficient budget utilization. Here are 6 key benefits for you:

Identifying Ineffective Campaigns
An audit helps determine which campaigns, ad groups, or keywords are not generating the desired results. This allows for optimization or elimination to make better use of the budget.

Better Use of Advertising Budget
Cost and performance analysis ensures that every penny spent is bringing value. Audits help eliminate unnecessary spending on campaigns that do not yield results.

Improving Website Traffic Quality
Reviewing targeting settings and keywords allows for better reaching the right audience, which increases conversion chances.

Increasing Conversion Rate
By analyzing landing pages, ad copy, and bidding strategies, campaigns can be optimized to convert more clicks into user actions (purchases, newsletter sign-ups, etc.).

Ensuring Compliance with Best Practices
An audit helps ensure that the account is being managed according to the current standards and best practices of Google Ads, which enhances campaign effectiveness and minimizes the risk of errors.

Detecting New Opportunities
An audit can uncover untapped opportunities, such as new keywords, audience segments, or campaign strategies that could bring additional benefits.

Regular auditing of a Google Ads account is an investment in improving results, better budget utilization, and the long-term effectiveness of advertising efforts.

Audit Scope

The Google Ads audit prepared by Verseo includes a detailed analysis of the advertising account and individual advertising campaigns, including search network campaigns, display network campaigns, Performance Max campaigns, and YouTube campaigns. The audit focuses on evaluating account and campaign settings in terms of their impact on efficiency and also identifies areas requiring attention or changes.

Audit Scope:

  1. Account-level audit.
  • Checking the accuracy of auto-tagging and recommendations.
  • Analyzing content matching settings, including types of ad assets and exclusions for apps and target locations.
  • Verifying account access and security, including account access and two-step verification.
  • Assessing connections to other Google services, such as Google Analytics 4, Google Merchant Center, and Search Console.
  • Checking audience list configuration, including completeness and currency.
  • Analyzing conversion settings, including configuration, division into primary and additional conversions, counting methods, conversion window, applied attribution model, and extended conversion setup.

  1. Individual campaign audits.
    For each campaign (Search Network, Display Network, Performance Max, YouTube), Verseo analyzes the following elements:
  • Schedule: Checking ad scheduling settings.
  • Location: Analyzing location settings for targeted ads.
  • Campaign Settings: Verifying conversion goals, marketing campaign objectives, targeting settings (network), location, language, daily budget, bidding strategy, keyword matching, ad rotation, audience segments, frequency capping, and content exclusions.
  • Campaign Structure: Evaluating the division of campaigns into ad groups or asset groups (for Performance Max campaigns), keyword selection, number of keywords used, keyword matches, excluded keywords, and relevance of search terms.
  • Ads: Checking final URL, HTTPS protocol, display path, headlines, ad text, ad performance, images, logos, and call-to-action.
  • Components: Analyzing the level of added extensions, completeness of added extensions, including image files, company name, logo, subpage link, descriptions, information extensions, phone numbers, promotions, and locations.

Google Ads Campaign Audit – What Is It For?

A Google Ads audit (formerly Google AdWords) is intended for all advertisers who are already familiar with the benefits of the Google Ads advertising system and want to accelerate or improve their efforts there. Continuous optimization of Google Ads campaigns is necessary, and neglecting to implement changes results in a decline in ad quality. This is due to the continuous increase in the complexity of the platform and the growing possibilities for detailed targeting of specific audiences. Google is constantly evolving this environment, including adding new ad formats.

It is also important to remember that Google Ads ads are not only text ads in the search engine but also smart product campaigns, display-type banner ads, as well as YouTube ads. There is a vast amount of these, and it’s easy to “lose” money along the way. It may turn out that certain ad groups are converting worse than average. It may turn out that the cost-per-click is higher than it should be in order to achieve the same results.

Google Ads audits are becoming an increasingly popular way to assess one’s activities due to the growing complexity of advertising efforts.

What You Should Know Before Deciding to Conduct a Google Ads Audit?

In order to conduct a Google Ads audit, we will need access to your Google Ads account. This is obviously necessary because without it, we cannot view any campaigns. Therefore, it is important to know that such access needs to be granted.

You pay us for the audit, so we will be as critical as necessary.

This does not mean that your campaign is underperforming. We will simply dive deeply into the parameters. There are usually quite a few small adjustments, but there can also be more significant issues, such as the absence of conversion tracking. It may appear that we are auditing Google Ads campaigns that we do not manage, with the aim of “taking” the client. We will not deny this – we care about the success of our current and future clients because we likely understand better than anyone else in the market that their success is our success. Yes, the Google Ads audit can be a step toward long-term cooperation, but it is always the client’s decision, which we have limited influence over. We fulfill our role as auditors and recommend appropriate corrective actions – with our help or with those who have previously managed the campaign.

Good news! In the case of joining the Google Ads service after a paid audit, the first commission is discounted by 50%.