Pinterest Ads

Pinterest is a popular social media platform that allows users to collect and store multimedia content. The name of this visual platform may remind you of a pin that you use to attach images or texts to a bulletin board – so that they can serve as inspiration, for example, for making purchases. This is the main purpose of the platform – it has become a place for “collecting” ideas.

And what is Pinterest from an advertiser’s perspective? It is a place where you can intrigue potential customers with your brand and products – in order to increase brand recognition and ultimately maximize sales. It’s a space worth being in!

Pinterest Ads, or advertising on Pinterest, is a tool that allows you to promote your brand on this platform. Reach your target audience directly – to people in your target groups who are eager to learn more and positively perceive your messages.

Why is Pinterest Ads a good solution for your business?

Wondering if Pinterest is the right place for your advertisement? This marketing channel offers numerous business benefits, and most importantly, it is well-received by users of the platform. This makes it a valuable opportunity to showcase your brand in this space.

Advertising on Pinterest inspires, rather than interrupts

Pinterest Ads allows you to create visual ads. These materials blend seamlessly with the other content published on the platform. They are (both) additional sources of inspiration for users – ones that evoke positive emotions, rather than disrupt the user experience. This is one of the reasons why advertising on Pinterest works more effectively than on other social media platforms. Take advantage of the opportunities it offers!

Pinterest Ads: One tool, many ad formats

Leverage the power of various visual ad formats on Pinterest. Choose from one of the following options:

• Standard ad – an image in vertical or square format, ideal for showcasing products.
• Idea – multimedia-format stories, great for promoting your brand.
• Carousel Pin – multiple images in one ad on Pinterest, for greater audience engagement.
• Collections – a hybrid format combining images and videos.
• Shopping – turn product Pins into ads to direct customers straight to your purchase offering, aimed at quick conversion.

Advertising on Pinterest: Achieve Every Marketing Goal

With Pinterest Ads, you can reach audiences at every stage of the marketing funnel. Increase brand awareness, drive traffic to your content during the consideration phase, and inspire both online and offline conversions. With us, you will achieve the results you expect.

Advertise More Cost-Effectively Than on Other Social Media Platforms
Pinterest offers a 2.3x lower cost per conversion compared to other social media platforms and a 2x higher return on ad spend. The math is simple: advertising on Pinterest pays off!

Pinterest Ads = Full Control Over Your Ads

Pinterest Ads allows you to set precise budgets for your ads and determine the duration of their display. Advertisers can set bids manually or allow them to be automatically set, depending on the campaign type. One thing is certain: with Pinterest Ads, you will reach your ideal audience. You can narrow down your audience based on demographics, interests, keywords, or behaviors within the platform. This precision is essential to achieve your sales goals!

Pinterest Ads: Gain More

See why advertising on this platform can help your business.

Quick Boost in Brand Recognition
This is possible thanks to a large base of active, engaged users. With a well-executed campaign, your brand can quickly gain recognition online.

Low CPC Costs
Facebook, Instagram, or Pinterest? If you’re looking for the best cost-per-click (CPC) advertising option, Pinterest is the right choice. Ensure more traffic to your site for less money.

Significant Effectiveness in E-commerce
Pinterest users are actively seeking shopping inspiration. It’s a great place to reach those at the final stage of the sales funnel, ready for conversion. Use this platform to drive “yesterday’s” sales.

Easy Integration with E-commerce
Pinterest Ads can be integrated with many e-commerce platforms such as Shopify, WooCommerce, Magento, or BigCommerce. This allows you to create dynamic ads based on your product catalog – always up-to-date!

Long-Term Results
Pinterest ads have a long lifecycle – they can be discovered by users days or weeks after publication. This ensures ongoing results even after the campaign ends – further boosting your ROI!

Pinterest Ads is a tool that can be used by companies from various industries. The reason is simple: such a large number of users allows you to find audiences from a variety of target groups. Here are some business sectors for which Pinterest advertising can be a great solution.

Fashion and Beauty

Brands in fashion, footwear, cosmetics, or those offering accessories such as jewelry, hair accessories, leather goods, etc., use Pinterest Ads. Visual advertising is an effective source of inspiration for potential customers.

Food & Beverage

Do you run a restaurant? Publish cookbooks? Or are you a food producer or distributor? Pinterest advertising can help you capture the attention of customers at every stage of their purchase readiness.

Handicrafts and DIY

Whether you run a store with craft supplies or sell ready-made DIY products, Pinterest is the perfect platform to get noticed. It’s a great channel to attract audiences who will become customers over time.

Home & Garden

Are you an interior designer? Do you sell home decor accessories? Do you design gardens? Or perhaps you offer renovation services? Any business related to interiors can gain clients through Pinterest Ads. Showcase your solutions and impress your audience!

Technology and Electronics

Do you sell electronic devices or stylish phone cases? Have unique gadgets that catch the eye? Be sure to leverage Pinterest’s power. This platform will become an excellent sales channel for you.

Travel

Pinterest users frequently search for travel ideas. You can easily reach them with your offers, such as tours, accommodations, tourist attractions, flights, or vacation insurance.

E-commerce

Do you run an online store? Regardless of your industry, Pinterest advertising can attract new customers, especially those who are ready for a quick conversion. Inspire them and start earning more!

Wondering who uses Pinterest? The group of over 6.4 million Polish users is incredibly diverse, and you can target your ads to people who fit your target audience profile. But what makes the people who visit this platform different from users on other social media platforms?

Focus on Shopping Inspiration

Pinterest users are often ready to make a purchase. They come with a specific idea in mind – for example, they want to buy new shoes or clothes. They are looking for inspiration to make a quick purchase. This means that your Pinterest ad can have an immediate impact on conversion growth.

Openness to New Ideas and Inspiration

Pinterest users are characterized by curiosity and a willingness to discover new things. They are individuals who are eager to go beyond the world of well-known and “tested” brands. So, if you want to boost your brand’s visibility and sales, this is the perfect space for interaction.

Passion for Action and Diverse Interests

On Pinterest, you can reach people with both common and more niche hobbies – they are “enthusiasts” who want to develop their passions and are willing to invest in them. This means that through Pinterest Ads, you can reach even the most specific, niche audience groups.

Pinterest Ad Audience – Statistics

Pinterest Ads: Only B2C or Also B2B?

The primary audience for Pinterest ads consists of individuals, mainly from Generation Z and Millennials. Most promotions on the platform are run by B2C companies. However, that’s not all! If you operate in the B2B space, you can also connect with clients through Pinterest Ads. Remember: business professionals also use this platform.

We can help you harness its potential – regardless of the market sector you operate in. We’ll assess whether Pinterest is the right platform for you and ensure you get the best results from your ads on this service.

Pinterest Ads or advertising on Instagram, Facebook, or TikTok? Each of these tools has its advantages and disadvantages. See how they differ and choose the best solution.

Pinterest Ads vs Other Platforms: Reach
How does Pinterest’s popularity in Poland compare to other social platforms? According to the Digital 2024 report, Pinterest ranks lower in terms of user numbers than Instagram, TikTok, or Facebook.

• About 87% of Polish internet users visit Facebook monthly.
• About 63% use Instagram.
• About 50% use TikTok.
• About 26% visit Pinterest.

Do you worry that Pinterest’s lower popularity might result in weaker ad performance compared to Facebook or Instagram? The answer is both yes and no. A higher number of users on other platforms means more interest from advertisers. This can lead to more competition and higher advertising costs.

Pinterest Ads vs Other Platforms: Audience
Facebook and Instagram, due to their enormous popularity, attract a very “universal” audience. While you can still target ads here to reach specific groups, it’s easy to run brand awareness campaigns or target people higher up in the marketing funnel.

On the other hand, Pinterest gathers users actively searching for specific ideas and inspirations—often people ready to make a purchase. These are users who know what they want, which can result in high conversion rates without the need for a long relationship-building process with leads.

What about other platforms?

• Instagram is primarily visited by Generation Z and Millennials.
• TikTok attracts mostly the youngest group of internet users.
• Facebook mainly attracts Millennials and members of Generation Y or Boomers.

Choose marketing channels that will most effectively reach your desired demographic.

Pinterest Ads vs Facebook Ads and Other Platforms: Costs
Advertising on Pinterest is cheaper than on Facebook, Instagram, or TikTok—sometimes up to 3-4 times less expensive! Moreover, due to the high precision of audience targeting, your investment yields a high ROI. You can expect good conversion results, including purchases. This makes Pinterest Ads a cost-effective choice!

Pinterest Ads vs Other Media: Formats
On Pinterest, ads are visual. They are simply more “pins” that users can add to their boards as inspiration. You can choose from several formats, tailored to the campaign type and objective.

Pinterest’s ad formats are unique and differ from those available on Facebook, Instagram, or TikTok. For example:

• On Facebook, ads can be graphic, video, or text-based (e.g., sponsored posts).
• On Instagram, ads appear in formats like InstaStories or the main feed. However, most aren’t directly linked to a webpage, which lowers conversion rates as users must search for the link in the bio.
• TikTok uses video-based ad formats.

Pinterest ads are user-friendly. It’s a platform where users actively seek shopping inspiration. As a result, they are more likely to click on Pinterest Ads, which they do not perceive as interrupting their experience. This leads to better ad visibility and higher conversion rates.

Advantages and Opportunities of Pinterest Ads

1. Visual Ads That Capture Attention – Pinterest communicates through images, making it easy to engage users and attract their interest.
2. High User Engagement – Pinterest users are actively searching for inspiration and are open to discovering new ideas and products.
3. Precise Targeting – Pinterest allows for highly accurate targeting based on demographics, interests, and user behavior, ensuring that your ads reach users with high conversion potential.
4. Easy Integration with E-Commerce – Ads can directly link to your online store, facilitating quick conversions.
5. Variety of Ad Formats – You can tailor your ads to match your marketing goals by choosing from several formats.
6. Low CPC (Cost Per Click) – Pinterest Ads are more affordable than other social media platforms, offering a high ROI.
7. Longer Ad Lifespan – Ads (pins) remain on the platform for a long time, continuously inspiring users and encouraging purchases even after the campaign ends.

Disadvantages and Risks of Pinterest Ads

1. Smaller User Base – Pinterest has fewer users compared to platforms like Facebook, Instagram, or TikTok, meaning lower reach (though more precise targeting).
2. More Complex Ad Creation Process – Setting up Pinterest Ads requires both time and expertise, so it’s recommended to rely on professionals for optimal results.
3. Increasing Popularity of Pinterest – While the growing popularity of Pinterest can be an advantage, it also leads to increased competition among advertisers.

Unsure if Pinterest Ads is the right solution for your business?
Contact experts to analyze your business objectives and determine whether Pinterest Ads is a suitable promotional strategy. Together, we can create a plan to enhance your brand visibility and sales.

Want to leverage the power of Pinterest Ads? Here’s how we do it at Verseo:

1. Analysis of Your Business and Marketing Needs
   We start with a consultation to understand your objectives and what results you want to achieve. Based on this, we’ll assess whether Pinterest Ads aligns with your goals and create an effective promotional strategy.
2. Defining Your Target Audience
   Knowing your target audience is crucial for success. We’ll help define who your ideal customers are and tailor your ads to meet their expectations, needs, and interests.
3. Setting a Budget for Pinterest Ads
   Pinterest Ads are generally more affordable than ads on Facebook or Instagram. However, it’s essential to plan your budget ahead of time. We’ll work with you to determine your budget and ensure that you get the best return on investment.
4. Creating Your Pinterest Ads Campaign
   We’ll define the goal of your campaign – whether it’s to increase brand awareness, support a specific sales campaign, or acquire new customers. Based on your needs, we’ll create a customized Pinterest Ads campaign.
5. Choosing the Right Ad Formats for Pinterest Ads
   Pinterest offers various ad formats, such as standard promoted pins, collections, carousel ads, shopping pins, and promoted video pins. We’ll choose the formats that best match your campaign’s goals.
6. Executing the Pinterest Ads Campaign
   Our experts will design, configure, and launch your ads. We’ll ensure that your messages reach the right audience with precision. Every detail counts!
7. Monitoring Campaign Performance
   We’ll continuously monitor the performance of your Pinterest Ads campaign, using analytics to evaluate its effectiveness and adjust strategies to improve results. You’ll receive regular updates to assess the progress and effectiveness of the campaign.
8. Campaign Summary
   Once the campaign ends, we’ll evaluate the results and draw conclusions. Based on this, we’ll decide whether and how to proceed with future promotional messages on Pinterest.