Guarantees
Experience is key. However, certifications mean that as a client, you can be sure that we also have the latest tools and methodologies.
Verseo – Service Reliability Guarantees
The basic form of activity of the Verseo agency is the provision of marketing services to clients, with particular emphasis on the areas of Google Ads, Facebook Ads and website positioning and Programmatic advertising.
Verseo provides services based on a qualified team of certified specialists. At the time of publication of this document, this team consists of over 100 people – SEO specialists, Google Ads, Content Managers, graphic designers and programmers. We also cooperate with over a hundred external copywriters. Our specialists currently have over 200 individual certificates.
The headquarters of Verseo is located at ul. Węglowa 1/3, 60-122 in Poznań, and this is also where most of the customer service activities take place. We have 1,650 meters of modern office space at our disposal, along with training rooms for customers.
Verseo is a strategic partner of Google in Eastern and Central Europe. At the time of publication of this document, the portfolio of clients we serve during the year as part of campaign management is over EUR 25 million.
Verseo has been operating continuously since 2013. We are the fastest growing digital marketing agency in Poland. Every year we grow together with our clients. We increase the profitability of their businesses by an average of 24% (year-on-year). The additional budget acquired from clients from other agencies in 2018-2021 reached EUR 10 million.
Verseo’s turnover for 2020 was EUR 9 million, and for the next year EUR 12 million.
Verseo owns and uses machine learning-based technology to optimize Google Ads and Facebook campaigns.
We run Google Ads campaigns for 36% of our clients, 47% of clients have entrusted us with the positioning of their own websites, and 17% have entrusted us with other activities to promote their brand in the virtual world.
Thanks to the latest tools, we have improved communication on every level, which allows us – despite the scale we have achieved – to maintain close relationships with our clients. As our clients, you can also count on the support of the Verseo management board in the form of Mateusz Bieganowski and Krzysztof Masłowski.
Each client has access to a modern panel, where invoices and cooperation history are available. We provide reports periodically – monthly or weekly. In this way, we ensure full transparency of the results of the campaigns conducted.
Customer reviews – we value transparency. We regularly publish financial data related to our activities, as well as reviews and opinions given to us by customers. We do not hide reviews on Facebook, Google or on our websites.
Not long after starting the cooperation with
Verseo, Alasta began advertising in other countries:
Germany, then France, Sweden and Romania, then
Spain, and finally also Italy. As a result of SEO
services, the online store’s visibility has increased
significantly, leading to an increase in profits.
service: SEO
It was a pleasure to work with Verseo. From the
beginning we could count on a professional support
and insights we found in the final report exceeded
our expectations.
service: UX
All Google Ads campaigns are carefully planned,
and, what is very important, are being modified and
adjusted on a regular basis due to the current market
conditions.
service: PPC
Certficates and Partnerships
Google Premier Partner
The highest possible Google Partner status is proof of maintaining Google’s high standards in the field of advertising. Premier status is also a confirmation of maintaining the dynamics of growth of acquired customers, which indirectly proves our effectiveness. Premier status also means access to the latest information and advertising implementations from Google. It should be noted that this is a partnership awarded in the area of Google Ads advertising. In the case of positioning pages in the search engine, Google does not offer any partnerships.
Facebook Business Partner
Clients are increasingly looking for agencies that are competent in more than just one advertising area. Noticing the potential of combining search engine marketing with social media, we have created a department responsible for Facebook and Instagram campaigns. We have soon gained the budgets and competences to become an official partner of this portal, which allows for even better access to the latest knowledge, training and certification program.
Google Marketing Platform
We are proficient in using an advanced platform that combines the former DoubleClick and Google Analytics 360. Google Marketing Platform includes many services that help you manage, analyze, and optimize your business’s marketing strategy.
Google CSS Partner
We have developed our own price comparison tool, which allows you to advertise on Google Shopping without the commission paid for using a similar solution offered by Google. Within 2 months, 250 online stores with almost 430,000 products joined the system. This dynamics and scale allowed us to join the official partner program, which allows us to offer even better solutions in the said topic.
Smartlook
We are one of the few Smartlook partners in the world. This tool allows us to analyze user behavior on our clients’ websites, and thus exclude technological errors, interaction errors or User Interface errors. As a result, we help our clients improve their conversion rate, increase the number of quote requests and optimize the user experience on the website.
Hubspot Platinum Partner
The implementation of the Hubspot platform in our company has definitely raised it to a higher level, both in terms of organization and strictly marketing. Convinced of the product, we decided to be one of the first in Poland to offer it within the HubSpot partner system, which belongs to companies that are proficient in its use and at the same time have extensive knowledge in the field of digital and inbound marketing.
Microsoft Advertising Elite Partner
3-4% of search engine traffic is taken by BING. As it is an increasingly visible element in the Polish internet landscape, we have started developing this area in Verseo since 2023. In many cases, it is an extremely effective complementary channel, characterized by low competition and lower rates of reaching customers. The successive development of this service allowed us to obtain a partnership with Microsoft and enjoy better opportunities in this area.
Allegro Ads Partner
We are a partner of Allegro and its advertising system, which our clients have forced us to do. Allegro is a good platform for acquiring traffic, although price competition is the most important thing there. This means that advertising must be as effective as possible and directed to the most precisely defined target group. All this means that having an agency with Allegro Ads partner status, if you operate there or want to operate there in sales, makes a lot of sense from the point of view of cost optimization.
Kenshoo Pro Agency
We have been using VCM and Google Marketing Platform for several years, and 2 years ago we expanded our activities to include Kenshoo – a well-known and globally used platform for achieving the best results in campaigns. To obtain pro agency status, you must pass an exam confirming knowledge of this tool by at least five people from the team. We are the only official Kenshoo partner in Poland.