Consent Mode

Forget about manually configuring cookie consent and ensure the proper implementation of this mode. This will give your website visitors a real choice regarding cookies and safeguard their personal data.

Regardless of the size of your company’s website, you need Consent Mode. What is it? From the user’s perspective, it is a pop-up that appears on the page before it fully loads. It is here that the user decides whether to allow cookies and which ones. Only after providing this information will the relevant scripts begin to load.

The requirement for using Consent Mode applies in many parts of the world. Such regulations are in place in:

• The European Union (ePrivacy Directive and GDPR Regulation)
• The United States (e.g., CCPA in California)
• Brazil (LGPD)

Failure to comply with these regulations can result in severe financial penalties – up to €30,000! Avoid them – partner with Verseo!

We provide solutions that allow you to automate Consent Mode and simplify its management.

• Integration with Google Consent Mode
  Do you use Google Ads or Google Analytics? You need to implement Consent Mode. Our tool makes this possible. Collect user data without violating privacy. Improve the alignment of ad content with their choices.
• Aesthetic and Functional Cookie Consent Banners
  A Cookie Consent banner does not need to be ugly. In fact, it cannot be ugly! Instead, it should be clear and functional, allowing users to smoothly navigate your site. We will tailor it to your website’s character, ensuring it does not disrupt the aesthetics or UX principles. Users will appreciate it! Both the design of each page and the content of the cookie banners come with certain limitations, but thanks to working with various templates, we adjust the appearance to balance the interests of all parties while staying compliant with legal regulations.
• Convenient Consent Monitoring
  Our tool scans consents for third-party scripts on your website and gives you access to them. Track statistics to understand user behavior and maximize opt-ins.
• Simple Consent Manager
  Manage cookies on your website and integrate them within a single system. It has never been easier than through our consent management platform! Just replace all tracking scripts and third-party scripts with our small code snippet. You can also install the plugin.
• Detailed Cookie Acceptance
  Users on your website will be able to opt for detailed acceptance of third-party cookies, ensuring full awareness of what they are consenting to. This solution is in line with legal regulations.
• Consent Recording
  We track the consents given by users on your website. They are stored in an anonymous, encrypted database. Rest assured, all information is safely stored within the European Union.

Now that you know what Consent Mode is, it is particularly important when using Google Ads.

You have probably already encountered the following message in your Google Ads admin panel:

“Implement consent for ads personalization – You are not providing EEA end-user consent signals required for ad personalization features. Take action before March, 2024 or your campaing performance will be impacted.”

In other words, failing to implement Consent Mode may result in reduced advertising effectiveness or even cause your ads to be blocked by the Google Ads system.

When a user clicks on an ad leading to your website, a banner requesting cookie settings approval is displayed immediately upon landing on the site.

• If they accept consent for marketing cookies, the conversion is recorded in Google Ads.
• If they do not consent to the installation of marketing cookies, conversion modeling occurs. The system records the lack of consent and passes this information to the Ads database.
  Both types of information are counted as conversions.

Do You Meet the Prerequisites for Implementing Google Consent Mode?

To implement Consent Mode in Google Ads, you must meet the prerequisites. These include:

Operating within the European Economic Area (EEA) or the United Kingdom;

Displaying a cookie consent banner to users, with all consents for additional cookies (that are not necessary) unchecked by default;

Using Google Tag or Google Tag Manager – Consent Mode in Google will only function with these elements.

Consent Mode GA4 and Conversion Modeling

Google tools offer the ability to build a conversion model using data from users who consent to additional cookies and third-party scripts, as well as from all users, regardless of their decision.

This is the basic difference between the advanced and basic configuration.

• The basic configuration only takes into account data from users who grant consent. A specific number of clicks must be activated for modeling. As a result, it is less precise.
• The advanced configuration includes data from all users, regardless of which consents they click. This allows for more accurate modeling. It is active without limitations. This model, using GTM Consent Mode, is fully compliant with legal regulations.

Wondering if Google Consent Mode Implementation is the right solution for you? Much depends on your situation.

First, remember that Google Consent Mode GDPR is only available if your cookie consent banner has all consents for non-essential cookies and third-party content unchecked by default.

Second, if you use a CMP (Consent Management Platform) and it is integrated with Google Analytics 4 and Google Ads, the implementation of Consent Mode in Google Ads and GA4 will be handled by your provider.

If you are not using a platform but do use Google Tag or Google Tag Manager, implement it using these tools.

In summary, the implementation of Consent Mode is possible in 3 modes:

1. Consent Mode Google Tag – manual code addition to each subpage is required;
2. Consent Mode Google Tag Manager – it is recommended to create an appropriate template using the Tag Manager Consent API;

Using an integrated management platform, such as Cookieyes Google Consent Mode, or our solution – ensuring the entire process is fast and automated.

Cookies, also known as web cookies, are small text files sent by websites and stored on users’ devices. Their primary function is to remember information about a user’s activities on the Internet, allowing websites to tailor content and functionality to individual user preferences.

Why Are They Important in the Context of Consent Mode?
There are different types of cookies. “Session cookies” are temporary and disappear after the browser is closed, while “persistent cookies” remain on the device until they expire or are manually deleted. Cookies can also be classified as “first-party” (created by the visited website) or “third-party” (created by external services with elements loaded on the website).

Cookies serve many important functions. They facilitate navigation by remembering user settings and preferences, such as selected languages or login data. They are also used in traffic analysis, helping website owners understand how users interact with their sites. They play a crucial role in online advertising, allowing the display of personalized ads based on user interests.

Not sure how to implement Google Consent Mode? Would you like to use our Consent Mode solutions? We invite you to collaborate with us. We’ll handle it for you. 🙂

Our experts will thoroughly analyze your website and implement the appropriate solution using the tool of your choice.

Our service includes:

• A GDPR-compliant cookie banner and adherence to other guidelines such as GDPR
• Implementation of a Cookie Management Platform by our experts
• Proper activation of scripts based on user consent
• Accurate data collection
• Minimization of data loss
• Precise Google Ads data

Call or write to discuss this topic and learn more about our offer!