Programmatic Marketing

Want to be present wherever your customer is? Your advertising follows them across multiple devices and websites simultaneously – building brand recognition and sales before they even start searching.

Your budget works precisely, not randomly
3 stages of the sales funnel in one campaign
Coverage on 4 types of devices simultaneously (web, VOD, mobile, Smart TV)
Premium spaces on the largest internet portals

4.7/5 500+ companies in the TOP 10 13 years on the market

Trusted technology partners

Fill form and receive a quote

More about personal data protection

By using programmatic and ad sequencing, you guide the recipient through a specific story – not by repeating the same message, but by changing the ad content as the customer progresses through the sales funnel.

Verseo media

Guide your customer from first contact to purchase

Verseo combines the three stages of the customer journey into a single, planned strategy. Display & Video 360 campaigns build initial brand contact, YouTube and major portals strengthen trust at the consideration stage, and SEO, Meta, and Google Ads turn this interest into tangible sales. Each stage feeds into the next, ensuring the cost of customer acquisition decreases, not increases.

A customer doesn't buy immediately. They buy once they recognize you.

Awareness and reach

BUILDING RECOGNITION

The campaign reaches people who are not yet familiar with the brand. CPM or impression-based pricing allows for reaching a broad audience at a low unit cost, while video or display content builds initial associations.

Display network reach
Building a remarketing list
Low cost per click (CPM)
Increased brand recognition

Interest and leads

GAINING TRUST

The campaign reaches people who have already interacted with the brand but haven't yet made a decision. A form, e-book, or webinar converts interest into contact, while a remarketing list allows them to return with a message tailored to what they already know.

Building a contact database
Remarketing to website visitors
Lower cost per lead (CPL)
Segmentation by engagement

Sales and conversion

GENERATING SALES

The campaign targets people ready to make a decision. Cost-per-conversion (ROAS) pricing requires precise targeting and creative that leads directly to a purchase, not just generates interest.

Increase in conversions
Order value-driven campaigns
Higher ROAS
Precise audience targeting

Media audit and ready-made media strategy – free, no strings attached

Clearly defined business and media goals

50% discount on service for the first 3 months

Constant contact with an expert caregiver

A 3-month contract, then you decide whether we continue working together

4.5 356 opinions

5.0 21 opinions

4.7

average of 377 reviews

Because what counts for us is the real effect, not just slogans.

"Our products appeal to discerning customers. That's why we sought a partner who conducts advertising campaigns with the same care, commitment, and sincerity as we do. Because what matters to us is real impact, not just slogans."

Anna Rutkowska-Didiuk

Co-owner of the Mokosh brand

We feel safe with Verseo

"The action plan is tailored to our capabilities, and that's the most important thing; we feel comfortable with it. We're laypeople, so we can expect different things, but people who are professionals in what they do and whom we trust give us guidance, and then we feel safe."

Paulina Branecka-Giec

Owner of the Galea brand

Giacomo Conti's tailor-made offer

The efforts of Verseo experts ensure a steady increase in the brand's visibility in the virtual space and increased sales in the online store. "I value Verseo for its partnership approach, communication skills, and work ethic, which results in higher sales."

Mateusz Stasiak

Head of Marketing and E-commerce Giacomo Conti

We combine empathy with hard data

"We decide everything together and don't have to check, ask questions, or wonder. We know what needs to be done, and it's delivered on time. Good communication, a climate of conversation, mutual trust. It's also important to us that there's a human being on the other side. This human, empathetic face of business."

Paulina Malicka

E-commerce Manager Costway

We generate profits for our customers!

"We were looking for a trusted partner who would propose ready-made solutions, implement them, and monitor the results on an ongoing basis. Verseo experts analyzed the situation and returned with a ready-made solution. In 2022, we increased sales by 40% year-on-year. Verseo's estimates are consistent with the actual situation."

Michael Tobias

CEO & Co-owner Fotoforma

Challenges? No problem!

"An important sales channel for us is online. Last year, we noticed a decline in sales in our online store. We turned to Verseo for help and together developed a recovery plan. For us, Verseo is a trustworthy partner we can commit to for many years."

Sławomir Bielenia

COO At MasterSport

Case Study: Rugito & Verseo

"Thanks to the reports we receive on a regular basis, we feel like we have our finger on the pulse. We know exactly where our money is going and how that translates into sales. What we value most about working with Verseo is the contact we have at any time of day or night, on virtually any matter."

Radosław Bartosik

Co-owner of Rugito.pl

We like to scale businesses!

"We derive many benefits from working with Verseo. The company handles the preparation of our entire campaigns, but also responds promptly to any market fluctuations and suggests budget changes when necessary. Verseo has been carrying out its work reliably for several years now."

Mateusz Fatek

CEO of Fatix

Programmatic Marketing - Photo No. 1 — **Programmatic Strategy**
Goals, scope and campaign plan.

90 %

global display campaigns use Programmatic

$ 821 billion

is the projected value of the global Programmatic market in 2026.

3 years

is the average length of contracts with Verseo – customers stay when they see increases

Office in Poznań · we work with clients throughout Poland

Programmatic Marketing - Photo No. 2 — **Audience analysis**
Data, segments and intents.

Programmatic Marketing - Photo No. 3 — **OPTIMIZATION**
Better results in real time.

Programmatic Marketing - Photo No. 4 — **Constant monitoring**
24/7 campaign control.

Jan Piotrowski

Head of Media

A media strategy expert with 14 years of experience, he has managed budgets exceeding PLN 120 million, implementing complex campaigns for the largest global brands. His experience in leading media groups (Dentsu, Group One) translates into the design of effective digital strategies.

Premium Experience

Implementing projects for market leaders (including L'oreal, Hochland, Media Expert) is a guarantee of the highest standards of service.

Investment efficiency

Over PLN 120 million invested in media means knowledge on how to optimally allocate capital to generate profit.

Range and precision

Expert knowledge of programmatic, video and display allows us to build campaigns that effectively reach our target audience.

Miron Kłosiński

Product Development Director

A development and technology strategist with nearly 20 years of experience, he has managed structures serving over 9000 clients and teams of 500 experts. At Verseo, he oversees product strategy and a 60-person team of specialists to deliver solutions with the highest market effectiveness.

Security and scale

Experience in managing strategies for thousands of companies is a guarantee of reliability and stable cooperation.

Technological advantage

Supervision of IT, Data, Ads and Quality teams provides access to the most advanced optimization and AI tools.

Maksymalizacja wyników

Focus on implementing processes that generate real growth in customer profits.

Programmatic – media buying – what is it?

Programmatic advertising offers broad reach and the ability to run ad sequences on multiple devices simultaneously. As a result, programmatic supports building broad mental reach (recall of the brand from memory). Ads appear across various media types, creating multiple points of contact between the user and the marketing message.

Figure 1. Example diagram of a conversion path from advertising channels.

Where do programmatic ads appear?

Your ad appears exactly where your potential customers are. Importantly, no display is random – unlike traditional banners, programmatic advertising is activated only for users who qualify for your target group based on factors such as previous behavior, demographics, devices, and numerous profiling factors.

Websites – both the largest information portals (e.g. Onet, WP, Interia) and specialized industry and thematic websites
Video services – VOD platforms or streaming services
Mobile applications – from weather and news apps to smartphone games
Apps on TVs Smart TV and consoles

Synergy of media and PPC campaigns

This is the perfect complement to a performance campaign, where awareness built through targeted media exposure feeds the upper and middle parts of the sales funnel. Programmatic is responsible for building brand recognition and interest, while Google Ads and other PPC systems capture users at the purchase-ready stage and effectively secure conversions.
Programmatic Marketing - Photo No. 10

Figure 2. Using data in the sales funnel.

Why is it worth purchasing media from Verseo?

In our process, each broadcast has a specific business objective. Together, we formulate assumptions to ensure broad media coverage stimulates sales growth and maximizes the effectiveness of your budget.

We manage the number of ad impressions so you don't pay multiple times for contact with the same user. Your budget isn't wasted on empty repetitions – it's working to reach thousands of new customers.

Programmatic Marketing - Photo No. 11

Figure 3. How to increase campaign reach with the same budget?

1. In the first stage, i.e. at the top of the sales funnel, we increase brand recognition across the internet, positioning it as a relevant choice in the eyes of the consumer.

1. In the next step, we support the decision-making process by generating valuable traffic from people who are genuinely interested in your offer.

1. We then optimize activities so that brand awareness translates into specific purchases and improved profitability.

All these stages happen in real time, responding to user actions and selecting the most optimal path leading to a sale.

You are now reading:

Programmatic Marketing

Programmatic – media buying – what is it?
Where do programmatic ads appear?
Synergy of media and PPC campaigns
Why is it worth purchasing media from Verseo?

Programmatic Marketing

Fill form and receive a quote

Verseo media

Guide your customer from first contact to purchase

CAMPAIGNS AT EVERY STAGE

We adapt the campaign to the goal, not the other way around

Awareness and reach

BUILDING RECOGNITION

Interest and leads

GAINING TRUST

Sales and conversion

GENERATING SALES

First steps

Looking for a media agency? Check out what you can get from Verseo

Our customers

A 360 digital marketing agency behind rapidly growing companies in Poland

Our reputation

Hundreds of companies trust us – and they keep coming back for more

Customer reviews

Customer opinions about working with Verseo

Because what counts for us is the real effect, not just slogans.

We feel safe with Verseo

Giacomo Conti's tailor-made offer

We combine empathy with hard data

We generate profits for our customers!

Challenges? No problem!

Case Study: Rugito & Verseo

We like to scale businesses!

Team of experts

Specialists work to ensure the effectiveness of your campaigns.

Jan Piotrowski

Premium Experience

Investment efficiency

Range and precision

Miron Kłosiński

Security and scale

Technological advantage

Maksymalizacja wyników

Programmatic – media buying – what is it?

Where do programmatic ads appear?

Synergy of media and PPC campaigns

Why is it worth purchasing media from Verseo?