Why is UX so important?
The most important condition that a website must meet is achieving the set business goal. Whether it is an e-commerce store, where the goal is sales, or a service website, whose objective is to generate leads, the fundamental requirement is effective customer engagement. However, for the site to be truly effective, it needs to be properly designed.
UX research of a website allows you to understand the factors that influence the usability of the site, what blocks the user from converting, and how to change it so that the user can more easily achieve their intention, and in turn, fulfill our business goal.
What is User Experience for?
User Experience, or UX, is a collection of experiences, real behaviors, and needs of website users at different stages of the customer journey or when using its functionality. This enables the right actions to be taken to significantly increase the effectiveness of websites and applications, adapting them to current user requirements and expectations.
Better user experiences = higher conversion rates on the site.
Why should you choose UX/UI research?
The UX/UI audit covers basic elements of the website, such as the application of basic UX heuristics in graphic interface design standards, the accuracy of information architecture, including navigation and menus, and even typography and font design.
However, a visually appealing design is not everything. What matters most is the effectiveness of the website. Therefore, a good design is one that efficiently guides a potential customer through the purchasing journey and successfully closes transactions, or collects leads for service websites.
The UX audit includes, among other things:
- Reviewing analytics and examining bottlenecks on the website, purchase funnels, and user flow paths.
- Analyzing the usability and information architecture of the website (IA).
- Analyzing the site based on industry research and studies.
- Studying the profile of the best-converting users and those with potential.
- Analyzing best UX practices of competitors (benchmarks).
- Researching user engagement levels, their motivations, needs, and expectations.
- Analyzing the issues users face (accessibility, technological awareness, level of digitization, etc.).
- Analyzing technical limitations (end devices, platforms, CMS, etc.).
- Conducting interface technology tests and checking its display correctness on different devices, browsers, and screen resolutions to detect UX & UI errors.
- Expert UX audit of the entire purchasing journey on the website, including form validation, shopping cart, payment methods, delivery, etc.
When do we conduct a UX audit and what does it involve?
A UX audit can and should be performed in several cases. First, when creating a new version of the website, at the design stage, if you want your site to be better aligned with your customers’ needs. Second, for an already functioning site, whether for services or an e-commerce store, if you want to increase conversions and reduce site abandonment.
How do we start collaboration in the case of a new version of the website?
Did you know that… a UX audit of an existing website can eliminate up to 95% of potential User Experience errors? According to Nielsen Group research, after usability redesign, websites experience an average increase of 135% in desired results.
We are also experts in SEO, so we understand the importance of finding a balance between UX and SEO. Our recommendations are never in conflict with search engine optimization standards for organic website traffic. All of our actions are carried out according to SXO guidelines.
Do you know that your services have high sales potential, but clients aren’t filling out contact forms or requesting free quotes? The site is too slow, and the abandoned cart rate keeps growing.
The average cart abandonment rate in e-commerce in 2021 was 69.80%, but UX improvements can effectively reduce this painful statistic for businesses.
What will you gain?
Table of contents
You are reading now:
UX Research
- Why is UX so important?
- Why should you choose UX/UI research?
- When do we conduct a UX audit and what does it involve?
- What will you gain?