Offer

UX Research

  • We increase the conversion rate on websites
  • We record and analyze traffic flow
  • We study the profile of the best-converting groups

For our clients, UX research typically pays off within 7 days of implementing recommendations. We will increase the conversion rate on your website. We will help you improve user experience and sell more.

Free consultation

Meet our expert - we will prepare a quote within 24 hours.

Hubert Wróblewski Web Analytics Specialist

Our clients

A few words aboyut UX Audit

from experts – Monika Praczyk and Maciej Popiołek

We audit 40 online stores, service and B2B websites for UX every year.

The service is transparent and based on a work plan accepted by both parties. Thanks to the UX audit, you will learn what barriers your website users encounter and what prevents you from achieving the goal set for the website – e.g. selling or sending a form. Our UX audit and implementation of recommendations clearly showed that everything matters. It is also one of the few services in the world of marketing that so strongly confronts our own imaginations with reality. Let us surprise you and increase your sales with a UX audit!

We audit 40 e-commerce stores, service websites, and B2B sites annually from a UX perspective.

The service is transparent and based on a work plan agreed upon by both parties. Through the UX audit, you will learn about the barriers users encounter on your site and what hinders the achievement of the goal set for the site – e.g., making a sale or submitting a form. Our UX audit and the implementation of recommendations have clearly shown that every detail matters. It is also one of the few services in the marketing world that confronts our own perceptions with reality so directly. Let us surprise you and boost your sales with a UX audit!

MasterSport

MasterSport

Challenges? No problem!

Price pressure from competition and customer outflow to other platforms? We solve the most important challenges.

Sławomir Bielenia
COO At MasterSport

Briju

Briju

Development, development and efficiency again!

Daniel Górny
Marketing Specialist

Świat AGD

Świat AGD

Effective cost optimization.

You optimize costs with us. A partnership of our specialists and machine learning technology makes you spend much less on servicing and polishing ads.

Jarosław Kłakowicz
Marketing Specialist

Levant

Levant

We open up new possibilities.

We don't just reach the customers you have in mind. We will also find those that you may have forgotten.

Joanna Tobiaszowska
Executive Marketing Manager

Teo

Teo

We are likeable!

Our cooperation with Meble Teo is a perfect example of how smoothly we combine deep relationships with clients and effectiveness of operation.

Maksymilian Bartkowiak
Marketing Development Manager

Vigour

Vigour

A minute with the benefits of Google Ads.

Clients are seeing the powerful advantages of Google Ads over other advertising channels more and more often.

Kinga Dudzińska
Project Manager

100%

clients are satisfied with Verseo’s UX audit

24%

increase in average business profitability year-to-year

100 million

annual cumulative budget managed for clients

100

digital marketing experts

Contact us and get a free quote

Let us analyze your business and prepare an offer.

We will contact you within 24 hours.

  • We respond to inquiries submitted Mon-Fri 8 AM – 4 PM (CET)
    within 1 hour.
  • We will answer remaining questions the next
    business day after 9:00 AM.
Your data is safe. More about data protection

Verseo spółka z ograniczoną odpowiedzialnością with its registered office in Poznań, at the following address ul. Węglowa 1/3, 62-122 Poznań is an administrator of your personal data.

About Verseo

Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań – Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]

You have right to:

  1. access to your personal data,
  2. correct your personal data,
  3. demand to remove your personal data,
  4. restrain to process your personal data,
  5. object of process your personal data,
  6. transfer your personal data,
  7. withdraw consent.

If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority – President of Personal Data Protection Office.

We process your personal data to:

  1. handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
  2. promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
  3. protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation

You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.

We can share your personal data with trusted recipient:

  1. providers of tools made for: website analytics, marketing automation,
  2. hosting operators.

We will process your personal data by the time:

  1. which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
  2. of withdraw your permission .

We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.

Why is UX so important?

The most important condition that a website must meet is achieving the set business goal. Whether it is an e-commerce store, where the goal is sales, or a service website, whose objective is to generate leads, the fundamental requirement is effective customer engagement. However, for the site to be truly effective, it needs to be properly designed.

UX research of a website allows you to understand the factors that influence the usability of the site, what blocks the user from converting, and how to change it so that the user can more easily achieve their intention, and in turn, fulfill our business goal.

What is User Experience for?

User Experience, or UX, is a collection of experiences, real behaviors, and needs of website users at different stages of the customer journey or when using its functionality. This enables the right actions to be taken to significantly increase the effectiveness of websites and applications, adapting them to current user requirements and expectations.

Better user experiences = higher conversion rates on the site.

Why should you choose UX/UI research?

The UX/UI audit covers basic elements of the website, such as the application of basic UX heuristics in graphic interface design standards, the accuracy of information architecture, including navigation and menus, and even typography and font design.

However, a visually appealing design is not everything. What matters most is the effectiveness of the website. Therefore, a good design is one that efficiently guides a potential customer through the purchasing journey and successfully closes transactions, or collects leads for service websites.

The UX audit includes, among other things:

  • Reviewing analytics and examining bottlenecks on the website, purchase funnels, and user flow paths.
  • Analyzing the usability and information architecture of the website (IA).
  • Analyzing the site based on industry research and studies.
  • Studying the profile of the best-converting users and those with potential.
  • Analyzing best UX practices of competitors (benchmarks).
  • Researching user engagement levels, their motivations, needs, and expectations.
  • Analyzing the issues users face (accessibility, technological awareness, level of digitization, etc.).
  • Analyzing technical limitations (end devices, platforms, CMS, etc.).
  • Conducting interface technology tests and checking its display correctness on different devices, browsers, and screen resolutions to detect UX & UI errors.
  • Expert UX audit of the entire purchasing journey on the website, including form validation, shopping cart, payment methods, delivery, etc.

When do we conduct a UX audit and what does it involve?

A UX audit can and should be performed in several cases. First, when creating a new version of the website, at the design stage, if you want your site to be better aligned with your customers’ needs. Second, for an already functioning site, whether for services or an e-commerce store, if you want to increase conversions and reduce site abandonment.

How do we start collaboration in the case of a new version of the website?

Detailed research

We begin by getting to know your business, previous actions, conducting a thorough analysis of the previous version of the website, reviewing data from Google Analytics, analyzing competitors, and discussing your business goals.


We create a plan

We analyze the profiles of static users, i.e., the so-called brand personas, user stories, functionalities, usability elements, user flow (paths of user movement), and we analyze and present the information architecture and content on the site.


Exploration

At this stage, we implement monitoring scripts and set priorities, goals, and funnels while creating heat maps for key subpages, studying cursor movements including miss, dead, and rage clicks, and analyzing scroll depth.


Ekspert UX/UI audit

Our experts and UX & UI specialists carefully examine the website’s interface and functionality, simulate user movement on the site, and check if the User Experience and Usability of the site meet the previously defined user needs and business goals.


Testing

We create a checklist, conduct technological tests, and perform A/B testing to precisely measure how our recommendations improve conversion.

Did you know that… a UX audit of an existing website can eliminate up to 95% of potential User Experience errors? According to Nielsen Group research, after usability redesign, websites experience an average increase of 135% in desired results.

We are also experts in SEO, so we understand the importance of finding a balance between UX and SEO. Our recommendations are never in conflict with search engine optimization standards for organic website traffic. All of our actions are carried out according to SXO guidelines.

Do you know that your services have high sales potential, but clients aren’t filling out contact forms or requesting free quotes? The site is too slow, and the abandoned cart rate keeps growing.

The average cart abandonment rate in e-commerce in 2021 was 69.80%, but UX improvements can effectively reduce this painful statistic for businesses.

What will you gain?

Audyt UX strony (User Experience) - zdjęcie nr 31

Identification and elimination of errors on the website

Audyt UX strony (User Experience) - zdjęcie nr 32

Increased conversion

Audyt UX strony (User Experience) - zdjęcie nr 33

Increased sales

Audyt UX strony (User Experience) - zdjęcie nr 34

Reduced cart abandonment

Audyt UX strony (User Experience) - zdjęcie nr 35

Improved user ergonomics