Offer
UX audit
Have you been wondering why your clients abandon shopping carts without finalizing the transaction? Or why – despite increased traffic due to search engine optimization – conversions remain at the same level? Or maybe your ads acquire potential clients but do not generate new leads?
If you struggle with one of such issues, UX audit is definitely for you.
- 88% of users do not return to the website with bad UX
- 69% of customers will abandon the website if buying a product requires too many steps
- 53% of mobile users will resign from visiting a website if loading takes more than 3 seconds
Why is UX so important?
The main purpose of the website is achieving established business goals. Online shops seek for increasing sales, service businesses websites aim at gathering leads. No matter which industry, the basis of every website is to reach the right group of clients. But in order to achieve good results, at first it should be properly designed. 94% of internet users associate the first impression of the website with its appearance.
User Experience Audit allows you to understand which factors influence the utility of the website and evoke positive feelings among the users. The second step is to give valuable hints about how the website should be designed in order to be easy to navigate and – consequently – to achieve its goals.
What is User Experience for?
User Experience, often abbreviated to UX, is a collection of experiences, behaviors and needs of website users at various stages of the shopping path or using its functionality. It allows the owner to undertake appropriate actions to significantly increase the effectiveness of websites and applications and adapt them to current requirements and expectations of users.
UI/UX Audit – why is it worth it?
UI/UX Audit covers not only basic issues (such as graphic design standards, implementation of current trends, website aesthetics, typography and lettering), but also the psychophysiology of vision, the psychology of color and brief limitations.
But a visually appealing project is not everything. The most important aspect is always the effectiveness of a given website. That’s why a really well-designed website guides the potential users through the shopping path and effectively completes transactions or collects leads in the case of service businesses.
UX Audit covers:
- usability standards and building information architecture (AI / IA),
- results of industry research,
- user demographics and behavior,
- the level and direction of the competition’s activities,
- the level of user involvement, their motivations, needs and expectations,
- analysis of problems faced by users (availability, technological awareness, digital fluency, etc.),
- analysis of technical limitations (end devices, platforms, CMS, etc.),
- analysis of expectations and business goals.
When and how should UX Audit be performed?
UX audit can and should be performed in several cases. First of all, when creating a new website – at the design stage, when you want your website to be perfectly suited to the needs of your customers, or you know that proper UX is a must-have in your industry.
The audit at the design stage of the new version of the website consists of the following steps:
We conduct detailed research
– we start with getting to know your business and your activities, undertake a thorough analysis of the previous website, if there is any, collecting user opinions, analyzing the competition and discussing your business goals.
We make a plan
– we analyze the profiles of static users, i.e. brand personas, user stories, functionalities, usability elements as well as User flow, i.e. user flow paths, card sorting. We analyze and present the information architecture and content on the website.
We move on to exploration
– at this stage, we start cooperation with the project team. We present ideas, suggestions, opinions; we discuss wireframe and prepare the skeleton and prototype of the website.
We make a creation
– we go to UI design, i.e. interface design, interactions, etc.
We test
– we create a checklist, conduct technological tests and interviews with users.
UX audit should also be performed in the case of already existing and working websites, especially when you see that the standard of your website is lower than your competition’s websites.
You know that your services have a high sales potential, but customers do not fill out contact forms or go to a free quote. The website is too slow and the shopping carts abandonment rate is constantly increasing.
You are forced to increase the number of employees to handle the hotline or chats, because the store staff must help customers find products on your website.
The audit of the working website consists of the following steps:
We conduct detailed research
– for live websites, we start with an analysis of your website. We perform advanced analysis, record user sessions, check heat maps and validate marketing funnels, conduct user interviews and more.
We present conclusions and recommendations
– we create detailed and intelligible reports on the analysis of your website, indicate at which stages customers give up the purchase or why they do not fill out the contact form. We suggest precise guidelines and recommendations.
We test
– we check and analyze the introduced changes, we conduct A / B tests and interviews with users.
Anna Tratnerska
Head of Business Development
What do you gain?
identification and elimination of errors on the website
increase in conversion
increase in sales
reduction in the number of cart abandonments
improvement of ergonomics of use
building a positive user experience
Which option to choose?
Every website is different. Depending on your business goals and the size of the website, you may choose from 4 options:
Standard UX Audit
for small e-commerce and service industry websites
Research (desktop + mobile) includes:
- recording user sessions,
- heat maps,
- goals to the user’s path,
- researching the purchasing process and the user’s travel,
- user profile research,
- interface tests on various devices,
- UI analysis – home page user interface.
The report includes:
- summary, conclusions and recommendations.
Extended UX Audit
for medium e-commerce and large service websites
Research (desktop + mobile) includes:
- recording user sessions,
- heat maps,
- goals to the user’s path,
- researching the purchasing process and the user’s travel,
- user profile research,
- interface tests on various devices,
- modeling sales funnels and user flow paths,
- audit of content architecture, including navigation,
- UI analysis – home page user interface,
- analysis of the user interface of 3 subpages.
The report includes:
- summary, conclusions and recommendations in a detailed report.
Consulting
- 2 hours of consultation with a senior UX specialist.
Enterprise UX Audit
for large e-commerce platforms and service websites.
Research (desktop + mobile) includes:
- recording user sessions,
- heuristic analysis of the main functionalities and subpages of the website,
- heat maps,
- goals to the user’s path,
- researching the purchasing process and the user’s travel,
- user profile research,
- interface tests on various devices,
- modeling sales funnels and user flow paths,
- audit of content architecture, including navigation,
- UI analysis – home page user interface,
- analysis of the user interface of 3 subpages.
User research includes:
- IDI – individual in-depth interviews,
- think-aloud protocol,
- card sorting,
- eye tracking.
Tests included in the package:
- technological and performance side,
- AI-Driven Devices & Browsers,
- A/B testing of the recommended solutions.
The report includes:
- a personalized, extensive report with a summary, conclusions and recommendations.
Consulting:
- 2-hour personalized training in UX analytics using Google Analytics, Smartlook
- 5 hours of consultation with a Senior UX specialist
UX&UI Development PRO
For new versions of websites (at the design stage)
Research includes:
- business goals analysis,
- competition analysis (benchmarks),
- user profile research (personas),
- analyzing the analytics of the current website / application.
Development of the User Flow model
Research and tests of mock-ups include:
- heuristic structure analysis,
- expert tests using the cognitive journey method,
- IDI – individual in-depth interviews,
- testing functionality and usability elements,
- think-aloud protocol,
- card sorting, Eye tracking.
The report includes:
- summary of research and tests,
- Conversion’s Funnel Model,
- Content Architecture proposal,
- personalized UI / UX and SXO recommendations.
Consulting:
- support in implementing changes,
- conversations with the project team,
- ongoing cooperation with the client,
- 3 hours of consultation with a senior UX specialist
Get a free quote!
Let us get to know your business and prepare
an individual offer for the perfect marketing solutions for you
– for free.
- Monika Praczyk
- Content Marketing Manager
- We will respond to inquiries submitted from
Monday to Friday 8.00 a.m. – 4.00 p.m. within 1 hour (GMT+1) - The remaining inquiries will be answered on the next business day by 9.00 a.m.
Verseo spółka z ograniczoną odpowiedzialnością with its registered office in Poznań, at the following address ul. Węglowa 1/3, 62-122 Poznań is an administrator of your personal data.
About Verseo
Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]
You have right to:
- access to your personal data,
- correct your personal data,
- demand to remove your personal data,
- restrain to process your personal data,
- object of process your personal data,
- transfer your personal data,
- withdraw consent.
If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority - President of Personal Data Protection Office.
We process your personal data to:
- handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
- promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
- protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation
You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.
We can share your personal data with trusted recipient:
- providers of tools made for: website analytics, marketing automation,
- hosting operators.
We will process your personal data by the time:
- which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
- of withdraw your permission .
We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.