TikTok Ads – Advertising on TikTok

Advertising on TikTok is becoming an increasingly hot topic among marketers. The platform’s potential lies in short video clips designed to grab the attention of potential customers. Don’t make ads. Make TikToks – TikTok users value authenticity and are open to new content. By aligning with this unique style of communication, brands can build a positive image and reach a wide audience.

TikTok attracts and engages a diverse user base, and it’s not as saturated as Facebook. Many businesses still underestimate the potential of this increasingly popular platform. Stay ahead of the competition by launching your advertising campaigns on TikTok!

Over 1 billion TikTok users worldwide were active globally, spending an average of 19 hours per month viewing video content in 2025. These numbers are only expected to grow, making it a great time to invest in promoting your brand on TikTok.

Creative ads catch the attention not only of young audiences but also provide effective access to the elusive Generation Z, absent on other social media channels. Increasingly, we observe the phenomenon of pester power—the influence of children and teenagers on adult purchasing decisions, amplified by online advertising.

TikTok is a particularly engaging platform—TikTok for Business reports that 92% of global users took action after watching a creator’s video. These actions include liking, commenting, sharing, searching for, or purchasing the advertised product.

While platforms like Facebook and Instagram remain immensely popular and effective, they are oversaturated with advertisements. With TikTok Ads’ unconventional format, you can capture the attention of younger users as soon as they open the app—users who value emotions and authenticity above all.

TikTok thrives on creativity, authenticity, color, and energy. Reaching a younger target group can be achieved by aligning with the hottest trends or surprising audiences with unconventional ad formats—create a unique character for your TikTok campaign.

Stay Up-to-Date with Trends

Explore the most popular challenges and trending sounds. TikTok is an incredibly dynamic platform, and being active on the app while staying informed about current trends is essential for running a successful TikTok Ads campaign. Understanding TikTok users’ interests is the first step to success.

Get Inspired by Influencers

Don’t hesitate to observe how professionals do it. Look at how the most popular content creators on TikTok operate. The platform’s biggest stars are always up-to-date, and observing their activities online can only benefit you.

Monitor, Analyze, Evaluate

Open the app and track your campaign’s performance. TikTok allows real-time tracking of your posted ads’ results. Check whether you are aligning with users’ interests on the platform and which types of videos are garnering the most views. Learn from mistakes and replicate successful strategies—all using TikTok Ads Manager.

Primary Goals You Can Achieve with TikTok

Awareness
Good reach is a crucial element of any successful online ad campaign, regardless of industry. If your goal is to reach the broadest possible audience within a specific target group, focus your campaign on the Reach objective.

Engagement
Using the Traffic objective, you can drive increased traffic to your website to boost conversion rates. The App Install goal helps promote your app to potential users, while the Video Views option maximizes the number of views your video content receives.

Conversion
Aiming to increase conversions will lead to more valuable actions by app users. This is ideal if you want to encourage actions like account creation on your website, searches for your company, or product or service purchases.

Conversion tracking, precise targeting, and monitoring user activity are enabled by TikTok Pixel, which continuously tracks your TikTok Ads’ progress. The data it collects allows you to run remarketing campaigns to re-engage app users.

What Formats Can Be Used to Create TikTok Ads Campaigns?
TikTok offers marketers a wide range of creative possibilities, with the platform heavily focusing on visual and auditory content. There’s no room for boredom—your brand can leverage TikTok Ads formats such as:

In-Feed Ads

In-Feed Ads appear to users in the “For You” feed and can last up to 60 seconds. However, the recommended length is just 15 seconds—TikTok users need to be intrigued within a few seconds to stay engaged and avoid scrolling. This TikTok Ads format allows interaction, enabling users to click, comment, or share the ad.

TopView

This is a full-screen, 24-hour format that appears when a user opens the app, lasting between 5 and 60 seconds. TopView ensures excellent visibility, making it an ideal choice for building brand recognition. According to research by Kantar, 71% of users report that this format effectively grabs their attention.

Brand Takeover

Brand Takeover guarantees 100% visibility for 24 hours. Ads in this format are shorter, can be static or dynamic, and are displayed on a full screen. This ensures exclusive ad presence in a specific location throughout the day. Brand Takeover ads can include images, animations, or short video clips.

Branded Hashtag Challenge

TikTok thrives on trends and loves a good time. With the Branded Hashtag Challenge format, you can engage your campaign’s audience by inviting them to participate in a challenge created by your brand and promoted with a specific hashtag. By encouraging users to join a viral challenge, you can meet your advertising goals and captivate your target audience.

Branded Effects

TikTok invites businesses to contribute to the platform’s creativity. Filters, stickers, and special effects allow your brand to develop a unique style online. This format aims to activate users and shape a positive brand image. Promote products or services with unconventional materials to make a lasting impression on TikTok users.

TikTok advertising represents the future, and it’s worth investing in today. Stay ahead of your industry competitors by prioritizing modern and engaging ad formats. Attract a diverse audience and promote your brand with unique ad compositions using TikTok Ads Manager. TikTok isn’t Facebook, and its formats differ significantly from Instagram, making it a powerful addition to any successful ad campaign.

Sounds good? Write to us! As a TikTok agency, we’ll discuss TikTok Ads as part of your business strategy and select the optimal solutions for your brand!