Copywriting & Webwriting

It might seem that reading is no longer in fashion. People are busy and more often opt for information presented in the form of graphics, videos, or voice messages. However, this does not mean that the written word has lost its value. Statistics leave no doubt – studies show that adding high-quality content to a website increases traffic by up to 50%.

What does it mean for your website?

Implementing valuable and industry-specific content on a website significantly expands the potential customer base. Moreover, tangible results are noticeable within the month following the introduction of new texts.

You cannot afford to ignore such an opportunity. If the descriptions on your website need refreshing, make sure to contact us. We can prepare any type of content, from backend texts and product or category descriptions to articles filled with specialized knowledge. We are not afraid of any topic. We have written about bathroom fixtures, workwear, aesthetic medicine, and many other subjects. As a result, our portfolio is bursting with diverse projects.

Our versatility comes from working with a team of 100 copywriters, each with different skills and wide-ranging interests, which help them transform ideas into words. Each has their unique style, but they are all united by a passion for and talent in writing. Their skills come from a humanistic education and professional experience in SEO copywriting, webwriting, and journalism.

All texts undergo proofreading by specialists who ensure the highest language quality. The technical aspects are verified by the best SEO experts in Poland. The results of our work are then submitted for your evaluation, giving you full control over the entire process.

Content as the Foundation of SEO

SEO is a process based on actions performed within a search engine. While Google Ads focuses on sponsored results, SEO allows a website to reach top positions in organic search results. Does a high ranking really play such a significant role? Statistics speak for themselves. As much as 90% of users do not go beyond the first page of search results. Therefore, lower visibility leads to significantly less traffic, and consequently, limited revenue from sales of products or services.

SEO consists of about 200 factors related to the Google search engine mechanism. The more accurately you align with the algorithm’s guidelines, the better results you can expect.

On-site Optimization

This is the first step towards effectively positioning a website. The actions focus on improving the clarity of the content and enhancing all mechanisms responsible for the website’s loading speed.

Off-site Optimization

This involves placing links and publishing comments on external websites. All mentions of your brand help increase its visibility.

SEO copywriting

This is the most important element of the positioning process. Creating engaging content that meets technical requirements is the most accurate response to the search engine’s algorithm needs.

The significant role of content is derived from how Google’s algorithm works.

People differ based on their personality types. Some use general ideas and do not delve into details. Others, on the other hand, live in a world of numbers and only understand hard data.

In this situation, you must understand the thought process of the recipient to reach the right conclusions. Search engine bots operate in a similar way. They explore the virtual world using keyword phrases. Since Google sets the standards in this field, you must adapt to the existing rules to achieve the desired results. Formulating texts in line with SEO copywriting principles allows us to find common ground with the algorithm.

Imagine that an internet bot assumes the role of a literary critic. It continuously scans the web and absorbs vast amounts of content. At the end of the day, it reviews all the websites it has encountered. A high rating depends, among other things, on the length of the text. More comprehensive articles that thoroughly cover the topics are highly valued. Another important factor is the structure of the content. Publications should include titles, subheadings, and paragraph divisions. On the next level, it’s essential to saturate the text with keywords. In this case, moderation is key. Technical requirements are one thing, but an excessive concentration of keywords can be detrimental. The selected words must appear naturally and unobtrusively.

At this point, the machine’s work is done. Then, people with entirely different requirements take over the reading. During reading, they expect valuable insights, an engaging narrative, and ease in using language. Effective copywriting requires combining these two very different worlds.

Therefore, creating valuable content is a tough nut to crack.

Creating content for the internet is not always strictly related to SEO copywriting principles. A much broader concept is the less technically demanding webwriting. Articles published on news websites do not necessarily need to be written with SEO in mind. The primary focus is on responding quickly to current events and the ability to deliver information precisely. The author only needs to capture the audience’s attention. To do this, they craft an intriguing headline and lead. Additionally, they use the inverted pyramid principle, placing the most interesting information in the first paragraphs. As a result, a bored reader won’t leave after just a few seconds but will stay on the site a little longer. Every second spent on the site translates into additional revenue from ads.

Webwriting can be expanded with rules related to SEO copywriting. In this case, creating content for websites involves incorporating practices valued by search engine bots.

Keywords are one of the most important elements of copywriting. It might seem that choosing the right phrases is not a challenge—after all, you run a local office supplies store and will simply position your business on terms like “binders Poznań,” “notebooks Poznań,” “markers Poznań,” etc. However, imagine that every entrepreneur in your industry uses the same reasoning. You will face a tedious and unnecessary process of competing against fierce rivals. Moreover, the phrase “markers Poznań” might also refer to a medical procedure related to cancer treatment. As a result, you’ll find yourself in the same “pot” with organizations you don’t need to compete with. Even worse, you may not find users from your target group in this space.

Every brand is different, so each needs a completely different approach to positioning. Therefore, there are several types of phrases that allow you to tailor the strategy to the needs of your business:

Brand Keywords

These are used when the brand name is valuable in itself. In this case, we don’t inform customers about what we do because they already know. Our efforts are more focused on solidifying the company’s market position and reinforcing its image in the minds of consumers.

General Keywords

These refer to key products or services, such as “copywriting Poland”, “SEO copywriting Poland”, “copywriting online”, “copywriting pricing,” etc. This segment always has the highest competition, so breaking onto the first page is the biggest challenge and requires a great deal of patience and consistency.

Long-tail Keywords

This involves using keyword phrases made up of more words. This method allows you to respond more precisely to user search queries. By doing so, you can position longer phrases and also use ready-made questions, such as “writing content for parenting blogs” or “how to make carrot cake.”

Our specialist analyzes the available opportunities and the actions of competitors. Based on this, they create a package that guarantees steady improvement of your search engine rankings.

Some people downplay the importance of content, claiming that descriptions are merely an insignificant addition to great products and a professional brand image. However, it’s worth referring to the statistics. As we mentioned earlier, skilled copywriting can increase interest in your offer by as much as 50%!

The key to creating effective content is primarily combining technical qualities with an attractive linguistic and substantive layer. The nature of the text should also depend on its intended use. An article for a specialized blog will take on a completely different form than a category description placed on an e-commerce site. Each format requires a different approach. Verseo provides comprehensive copywriting services, and we create the following:

1. Backlink Texts
   Placed on pages with minimal real user traffic. These texts fulfill technical SEO criteria, filling the web space with relevant keywords to attract the attention of search engine bots.
2. Product Descriptions and Categories for Websites
   These texts, rich in keywords, drive the process of positioning the website. Additionally, they contain the most important information about the products, allowing users to quickly learn the features of the items being offered.
3. Blog Articles
   In addition to keywords, these articles have a tutorial-like nature. Users visiting the blog are looking for information presented in an accessible way. We create these texts with passion, ensuring their substantive value while addressing real people, not bots.
4. Expert Articles
   These texts are impeccable from a linguistic standpoint, easy to understand, and offer immense substantive value. We assign the creation of these texts to people passionate about the subject matter, enabling them to share their expertise. Moreover, each task is supported by credible sources of information. The final text is submitted for your approval so you can confidently stand behind our work.
5. Sponsored Posts
   A great way to promote your brand. By embedding an article on a high-traffic site, you can gain a significant boost in trust from Google’s algorithm. We offer specialized assistance in preparing a text containing a link to your site and a package of keywords.
6. Content for Homepages and Subpages
   These texts create the first impression that new users will have of your site. You may not get a second chance, so it’s important to ensure the highest quality descriptions. We provide content that captures attention and is also technically optimized. This way, users will not pass by your offer without noticing it.
7. E-books and Guides
   These are designed to help build and strengthen your authority and acquire new customers. After all, sharing knowledge is a trait of top specialists. We will prepare a comprehensive knowledge compendium that your audience will eagerly read. At the same time, you’ll gain an extensive contact list to which you can present your offer.

Our Competencies Also Include

1. Analysis of the Website in the Context of Selected Keywords
   This guarantees that the keyword selection has been made with the utmost care. A mistake in choosing keywords could result in speaking to your target audience in the wrong language, and after all, smooth communication is key to mutual understanding. Therefore, we will ensure that the selected keywords fulfill their role 100%.
2. Implementation of Texts on the Website
   This will save you time, which you can then invest in other business development activities. It’s also important to note that when publishing content, various factors can affect the success or failure of the process. By entrusting us with embedding the texts on your website, you gain the assurance that at every step, we’re utilizing the full potential of your posts.
3. Specialized Blog Management
   An essential part of working on more complex projects. A wide and engaged audience is a great asset, but it also comes with higher expectations. With our support, you can rest assured that your readers will get exactly the type of articles they’re expecting from you.
4. Conceptual Work
   This involves thorough research into the expectations of your target audience. It would be a shame to wander aimlessly and waste potential. The better we understand your audience, the more effectively we can address their needs. This way, we can deliver content that tackles the most pressing issues for your readers.

Additionally, we want to highlight that we are flexible in the field of copywriting.
You can choose a ready-made package from our offer, but we also offer the option to create a personalized proposal. After all, each brand is unique, and you can select only those services that best fit your strategy.

Our greatest pride lies in our own team of copywriters who specialize in creating content for websites. This approach offers the following advantages:

We regularly collaborate with 100 copywriters.

Every month, we produce texts totaling up to 5 million characters. Remember “The Brothers Karamazov” from high school? The size of that hefty book might have seemed overwhelming. The results of our monthly work are twice as large.

We do not limit ourselves to English and Polish texts. We work with fluent translators of French, German, Czech, and Russian, opening up foreign markets to you.

We conduct thorough analysis when selecting copywriters. Our authors include graduates of humanities programs such as philology and journalism. We also employ writers who are passionate about their craft and have made writing their way of life. This ensures that your content will be created by individuals proficient in the language.

When assigning tasks, we consider the interests of our copywriters. This ensures that your content is written by someone knowledgeable about the subject. You can be sure that your text will be created by a competent writer.

The final texts are reviewed by SEO specialists who ensure they comply with all technical requirements.

Before publication, you receive a complete set of content for review.

We create content with soul, not just for web bots. People enjoy reading our texts because they find valuable information presented in an accessible manner.

We write in terms of benefits. We present the features of your product and then highlight the specific advantages that can be gained by making a purchase.

You won’t have to divide your attention between individual creators working independently. Such an arrangement can easily spiral out of control. We take responsibility for ensuring the smooth execution of the entire process.