Google Ads

Verseo is an interactive agency. Google Ads (AdWords) is our natural advertising environment, where we navigate with exceptional agility. Managing Google Ads campaigns, alongside SEO, is the core of our business. A team of nearly 120 specialists, whose expertise is confirmed by certifications, ensures optimal performance and the best results. Google Ads and related topics hold no secrets for us—96% of our clients renew their contracts, attesting to our expertise.

Effective Google Ads campaigns implemented with Verseo’s support deliver an average annual profitability increase of 24% for our clients’ businesses. In short—it’s worth it!

The Google Ads offering, legendary service, and a broad commitment to transparency are the pillars of Verseo’s growth. Interested in an in-depth Google Ads audit or a tailored campaign proposal? Share your landing page or a set of keywords that interest you, and we’ll create a customized offer for you.

The increasingly complex customer journey makes investing in diverse outreach channels a smart choice for virtual promotion efforts. This approach surrounds potential customers with advertising messages, significantly increasing the chances of closing a transaction. Pairing Google Ads campaigns with SEO efforts delivers even better results. Our flexible offering also includes additional services to intensify your digital marketing activities.

Certified specialists in Google Ads, Facebook and Instagram Ads, TikTok Ads, and Allegro Ads ensure the highest service standards, open communication, and direct contact. Additionally, clients can track the performance of their campaigns (Google Ads and others) in real-time via the client dashboard. You’ll know what’s happening, how it’s working, and at what cost—24/7, seven days a week. Nothing about your Ads campaign happens without your knowledge. 😉

So, are you ready to join us on the path to reaching your business’s full potential?

When planning marketing activities around a website, it is essential to select promotional channels that are rational in relation to the budget and business goals. Google Ads, unrivaled in reach, variety of available ad formats, and functionalities, has become a leading advertising system. Until July 24, 2018, it was known as Google AdWords.

Google Ads is a platform that enables the display of text, graphic, and video ads. Launching this form of advertising ensures a presence in places where most Polish internet users seek recommendations related to products and services. This means that if you run any business—whether local, nationwide, or global—advertising on Google, the most popular search engine in Poland and worldwide, is indispensable.

Google is one of the most frequently visited places on the internet, and the list of websites in the Google Display Network now exceeds 2 million, reaching over 90% of internet users.

Many clients hesitate between entrusting an SEO/SEM agency with improving their site’s organic search ranking or commissioning a PPC (pay-per-click) campaign, where costs are incurred only when a user clicks the ad. An effective e-marketing campaign should ideally integrate both promotional channels to drive valuable traffic to your website.Organic search engine optimization is a long-term process, and waiting for results can take months. In contrast, the effects of Google Ads can be seen much faster, with campaigns capable of being launched within a single day!

(reklama google ads grafika)

Where are ads displayed in Google Search?

Google Ads offers a suite of solutions tailored for e-businesses looking to promote their products or services online. The main advantages of Google Ads include a user-friendly interface and a set of free tools provided by the tech giant from Mountain View, enabling advertisers to create:

• Text ads in Google’s search network – These are the most popular and widely recognized ad format. Google Ads text ads appear above the organic search results.
• Product ads for promoting online stores – Google Ads product ads are displayed in general search results or under the “Shopping” tab. Product campaigns are an excellent way to advertise e-commerce businesses.
• Banners in the Google Ads display network – Designed for reach and branding activities, these ads target various audience groups.
• Remarketing – Ads aimed at users who have already visited the promoted website.
• Video ads on YouTube – Short advertising clips displayed within the YouTube network.
• Ads in Gmail – These resemble unread emails in the inbox. When clicked, they expand to reveal their engaging content.

The types of Google Ads campaigns can be tailored to your marketing objectives, brand development strategy, and the time you can dedicate to the campaign.

You can choose from:

Search Network Campaigns (Search Ads)

Text ads are the most popular and recognizable type of Google Ads. Many internet users, when thinking about this form of online promotion, often envision sponsored links. Text ads are displayed in response to keywords entered into the Google search engine that are correlated with the campaign.

These ads appear in Google search results, both at the top and bottom of the page. They differ from organic results (e.g., search engine optimization) primarily in their structure and the mandatory indication that they are advertisements.

Display Network Campaigns (Image Ads)

The Google Display Network (GDN) is the largest online ad network, encompassing over 2 million websites, videos, and applications where promotional banners can be displayed. Through its extensive reach, the Display Network connects with more than 90% of internet users worldwide.

Thanks to GDN’s vast capabilities, advertisers can showcase their offerings to individuals who are at an earlier stage in the purchasing journey, as opposed to those actively searching for specific products on Google. The primary purpose of graphic ads is to spark interest in a product, focusing on building awareness and creating demand.

Product Ads

PLA – Product Listing Ads – are the most popular type of advertising for promoting online stores. These ads are displayed in response to keywords entered by users that are associated with the product’s title and description.

The primary goal of product ads, as the name suggests, is the promotion of products. Therefore, they are not available for promoting services. It is worth noting that in mid-2022, the automatic transformation of Smart Shopping and Local Campaigns into Performance Max campaigns began.

Video Campaigns

YouTube is an online service that allows free video uploading and streaming. It is the third most popular website in Poland (data from February 2022). In Poland, over 26 million users engage with YouTube (data from July 2022), reaching up to 95% of Polish internet users. This makes it an incredibly effective platform for advertisers, offering a vast reach for their ads.

Promoting on YouTube requires linking both YouTube and Google Ads accounts. It is based on three main types of ads:

• TrueView In-Stream – Skippable or non-skippable video ads displayed before, during, or after YouTube videos, as well as on websites, games, and mobile apps. For skippable ads, users can skip the video after 5 seconds. Payment for skippable ads is based on viewing 30 seconds or the full video (or when the ad is clicked). Non-skippable ads are paid for per view (target CPM).
• TrueView Discovery – Graphic ads shown above YouTube search results, at the top of the suggested videos page, or on YouTube’s mobile homepage. They consist of a maximum of 3 lines of text and an image (frame from the video). Payment is made when the ad is clicked. These ads can also appear on YouTube’s homepage if the space has not been sold via the reservation system for that day.
• Bumper Ads – Short, 6-second ads shown before a video, in the video break, or after the video ends. These ads cannot be skipped. Payment is based on a cost-per-1000 impressions model.

There is also an additional YouTube ad option, available only for online stores – Product Cards. Product cards allow users to directly access products they previously viewed or products related to the video being watched. Product overlays are displayed only in TrueView In-Stream ads. The graphics and details of the displayed products are generated based on information pulled from the linked Google Merchant Center account and product feed. A maximum of 6 product cards can appear in a video ad simultaneously.

Google Ads Remarketing

Remarketing is used to display ads to individuals who have visited the advertiser’s website at least once within a specified time frame. Remarketing ads appear on Google partner sites, including popular and frequently visited websites, news services, blogs, YouTube channels, and many others.

The goal of remarketing is to encourage users to revisit the sites they have previously visited but did not convert (i.e., did not complete a desired action, such as making a purchase). For stores offering everyday goods, remarketing ads can also encourage users to make a repeat purchase. Another key objective is customer retention.

Ads Promoting Apps Across Various Channels

Remarketing is used to display ads to individuals who have visited the advertiser’s website at least once within a specified time frame. Remarketing ads appear on Google partner sites, including popular and frequently visited websites, news services, blogs, YouTube channels, and many others.

The goal of remarketing is to encourage users to revisit the sites they have previously visited but did not convert (i.e., did not complete a desired action, such as making a purchase). For stores offering everyday goods, remarketing ads can also encourage users to make a repeat purchase. Another key objective is customer retention.

Smart Campaigns – Campaign Automation

This type of campaign offers automatic optimization across three key parameters:

• Ad targeting
• Bid setting
• Matching ad text to potential customer searches

The choice of resource combinations within machine learning allows for maximizing the results of advertising efforts. This is particularly important for advertisers who are just beginning their journey in promoting their brand in the digital world. The simple structure of campaign creation and intuitive tracking of achieved results are undoubtedly advantages of Google’s smart campaigns.

Performance Max Campaigns

Replacing smart product and local campaigns, these utilize the full power of self-learning algorithms and automation. They represent maximum ad optimization within a single Google Ads campaign, across multiple channels. The algorithm works based on a set goal and budget. Resources are used in:

• The search network
• The Google Display Network
• Gmail
• Google Maps
• YouTube
• Discover tab

Google Ads can be used by both large international companies and small local businesses. Whether established enterprises or newcomers to the business world, almost everyone can use Google Ads, with a few exceptions for prohibited industries (e.g., alcohol and pharmaceuticals).

Store owners can also promote products available in physical stores using local product inventory ads.

Why choose a local Google Ads campaign?

• More effective lead generation for local service businesses
• Increased sales at physical stores: Promote your store’s products when a potential customer is nearby.
• Promoting special offers and events: Target people who are close to your business.
• Sending detailed location information: With real-time notifications, users will receive location details and your store’s opening hours.
• Multichannel marketing: Your ads will appear in the search network, display network, Google Maps, and YouTube. Ads will show in various locations, and you can easily track the effectiveness of specific ad groups.

In 2022, Google automatically began replacing this type of campaign with Performance Max campaigns, which are based on machine learning and automation.

Google’s most popular advertising system enables the delivery of text, display, product, and video ads on over 2 million partner websites within the Google Display Network, on YouTube, Gmail inbox, and various mobile apps. This makes it hard to miss a great offer – your offer! See how creating it works in practice.

Text Ads in the Search Network – How to Create Them?

How do you create a text ad in a Google Ads campaign that will attract customers? Here are some tips. Good advice is always valuable! Pay particular attention to:

• Keyword in the ad copy = better quality score
• Ad copy tailored to the promoted products/services
• Use the maximum number of headlines, text lines, and characters
• Use all possible extensions, such as call extensions, sitelinks, location information = bigger ad space
• Friendly URL (can include a call-to-action – CTA)
• Include as many up-to-date details in the ad copy
• Information about potential profits or savings (speaking in terms of benefits)
• Use of numbers, prices, percentages in the ad copy
• Information about pricing, promotions, and offers for selected customers, such as holiday sales
• CTA tailored to the offer = better CTR chances
• 2-3 different versions of ads in one ad group = better campaign performance data
• Simple ad copy, high language standards, no mistakes
• Unique selling point – highlight unique elements of the ad, e.g., free quote

Graphic Ads in the Google Ads Display Network – STEP BY STEP

The Google Display Network offers enormous promotional opportunities – mainly due to its wide reach and various ad targeting methods. It is an ideal solution for advertisers launching new products or services, as well as those looking to expand brand awareness. Properly prepared ads and accurate targeting can yield excellent results, such as attracting new customers and increasing revenue.

What should a good graphic ad look like?
The key elements to focus on are:

• Engaging graphic that catches the viewer’s eye (may relate to the advertised product/service).
• Contrasting colors.
• Mandatory company logo.
• A short, catchy slogan.
• No overload of content/graphics.
• Visible call-to-action (CTA) button. The CTA should encourage interaction and clearly define the action the user should take.

Video Campaigns – How to Create Them?

YouTube is an internet service that allows for free uploading and viewing of videos. It is the third most popular website in Poland, reaching approximately 95% of Polish internet users. It is also a platform for running marketing campaigns using video ads.

Characteristics of a Good Video Ad:

• Present the promoted brand within the first 5 seconds.
• Use interactive ad elements.
• Engaging audio and video (clear message, visual description, vivid colors, mobile-friendly).
• Set a cap (limit the number of times an ad is shown or viewed by the same user).
• Arouse curiosity in the viewer through surprise, humor, or statistics.
• Highlight the advantages, benefits, and uses of the advertised products.
• CTA – clear and direct, motivating the viewer to perform the desired action.

Video ads displayed on YouTube are charged based on the cost-per-view (CPV) model.

Remarketing – Creating a Campaign

Traditional, dynamic, video, RLSA – in the search network. Remarketing is a great tool to support campaigns in the Google search engine (text and product ads). It often convinces undecided users to engage with an offer they have previously encountered. Remarketing can be a key decision-making trigger! A major advantage is that the ads can reach users who visited the website as far back as 540 days ago. How to do it right?

For remarketing ads to work, it’s necessary to create the proper remarketing lists in the Google Ads or Analytics account. Remarketing lists, with the help of tracking code inserted on the website, gather users from the site or mobile app. Remarketing lists can be created based on:

• Time elapsed since the last visit to the advertiser’s website (from 1 to 540 days ago),
• Visited subpages – for example, gathering only users who visited a specific product category,
• Completed or missed conversions.

Dynamic Remarketing in the Display Network – How to Create It? Step by Step:

1. Log in to Google Ads and select the “Campaigns” tab.
2. Click the plus sign to create a new campaign.
3. Choose the goal – in this case, it will be Sales.
4. Select the campaign type – in this case, it will be Display Network.
5. Enter the website URL to which you want to direct users.
6. Choose a name for your campaign and click Next.
7. Set the budget and bids, then click Next.
8. In the Campaign Settings, choose More Settings.
9. Expand the Dynamic Ads section -> Use dynamic ad data feed to create personalized ads.
10. Specify the business type matching the data in the file.
11. Define targeting, create flexible display ads, and start the campaign.

Google Ads Campaigns Promoting Apps – How They Are Created

App ads are designed to promote mobile apps available in the Google Play or App Store, supporting both Android and iOS devices. Given the widespread use of mobile devices not only for communication but also for shopping, health monitoring, and relaxation, many advertisers choose to create apps specifically for their services. The goal is to encourage users to more easily and frequently purchase goods or services.

Creating an App Promotion Campaign – Let’s Do It Together!

1. Login to Google Ads and go to the Campaigns section.
2. Click on the plus sign to create a New Campaign.
3. Select the goal: Promote an App, and under campaign type, choose App Installations.
4. Choose your mobile app platform (Google Play or App Store).
5. Enter your app’s name in the search field. If there’s no match, enter the app’s domain address from Google Play or App Store.
6. Name your campaign and click Next.
7. In the Campaign Settings, define the campaign’s location. Targeting and exclusions can be set under Location Options.
8. Set the campaign’s start and end dates, then click Next.
9. Set the Average Daily Budget in the Budget section.
10. In the Bidding section, choose your goal and target audience.
11. In the Conversions Settings, select the Install event and In-app event.
12. Based on your preferences, set your target cost per installation.
13. Go to Ad Groups and Ad Resources. Add at least 2 headline proposals and 1 text ad proposal.
14. After naming your ad group, publish the campaign.

Google Ads – Performance Max Campaigns in Just a Few Steps

Creating a Performance Max campaign varies depending on the goal. Below is the process for an online sales or customer acquisition goal, with multi-channel targeting.

Performance Max Campaign Steps for Online Sales or Acquiring New Customers:

1. Create a new campaign and select the campaign goal. If none of the suggested goals meet your needs, create a campaign without using the goal suggestions.
2. Set the budget and bids – This allows you to define the daily budget and monthly spend limit for your campaign.
3. In the Campaign Settings, select the location and language.
4. Create a Resource Group – Enter a unique name, provide key information, and create the resource group. After setting up the campaign, you can add additional groups.
5. Add Google Ads Ad Components – This helps present your company to the audience, encouraging them to take action and engage.
6. Publish the campaign and wait for great results!

If your goals are related to online sales and you want to use Merchant Center data files, follow the steps above until setting the campaign goal, then:

1. Select the Performance Max campaign type and your Merchant Center account, data file label, and the country where your product is sold.
2. Name the campaign and click Next.
3. Set the budget and bids.
4. Add the location and language in the campaign settings.
5. Create a resource group – Provide key campaign information. You can choose to use selected products.
6. Add ad components.
7. Publish the campaign.

Over 90% of people using the internet rely on Google. Through Google Ads (formerly AdWords), you can also run ads on YouTube, which is the third most-visited website in the world.

Google search ads, when integrated with Google Analytics, also offer excellent analytics that allows you to optimize campaigns and increase their efficiency. Another key benefit is the flexible budget – you can spend any amount on your advertising.

Properly managed Google Ads campaigns can yield huge profits. It’s all about carefully selecting your goal, target audience, and even a few product groups. After that, it’s a matter of creating the right ad content, product descriptions, and banners… With the right CTA, you can dominate the digital advertising space!

Advantages of Google Ads

When promoting a website, we need to allocate our advertising budget to channels that will prove to be the most effective in acquiring customers. Google Ads is often the best advertising option for many businesses offering products and services.

Its great effectiveness is based on several fundamental factors:

1. Placement
   Google Search is a world monopoly. 95% of internet users use Google daily, both at work and in private life. A large portion of the population searches for advice, products, services, or recommendations here, and that’s when your business should appear! Of course, Google Search is mainly known for its organic results. The first page – the TOP 10 – contains links that are the most relevant to your query and the most visited. To improve your organic position in the search engine, you must invest in website optimization and SEO.

SEO is a long-term process, and everyone wants to make money quickly, right? Of course! To meet this need, Google offers the Google Ads system (formerly AdWords), which, among other features, allows you to place sponsored links in the search engine. This means that when a user types a specific phrase, they may see an ad text and a link to your site at the top of the search results (or next to or at the bottom of the first page). These ads only differ from organic results by a small “Ad” label. However, users often don’t treat this form as strictly advertising.

Most often, users treat sponsored Google Ads links as search results. Since the majority of adult Poles use the search engine, you have a vast field to target your ads to the right groups.

2. Speed
   You can launch a Google Ads campaign almost at any time. This allows you to quickly respond to changes that may affect your number of customers, such as specific dates, weather, unexpected events, or demand for a particular product or service. What’s also important is that you can stop the campaign at any time.
3. Flexibility
   Many advertisers appreciate the budget flexibility of Google Ads campaigns. Depending on the scale, reach, and nature of your business, you can spend anywhere from several dozen to several hundred thousand per month. Regardless of the amount spent, well-constructed Google Ads campaigns leading to a website created according to best practices should bring in new orders. And why?
4. Targeting
   Mainly due to the excellent targeting options available for ads. Google Ads campaigns allow you to select from a variety of targeting methods, from location to selecting people who previously visited websites related to your industry. You can also target users who have already visited your site, as they may be more likely to make repeat purchases or reconsider their decision.
5. Measurability
   The primary advantage of the Google Ads advertising environment is the analytics available for every campaign. By integrating our account with Google Analytics, we gain access to a wide range of data. What does this give us?

If you don’t measure something, you can’t improve it. This is the main disadvantage of print or TV ads. In these forms of advertising, you can only rely on focus group research and statistics, which unfortunately aren’t perfect. In contrast, Google Ads and Google Analytics provide various metrics and any time range that allows you to measure ad effectiveness. Users can analyze each channel, every ad group, each source, and continuously monitor the effects of our Google Ads campaign. This means we can observe changes that occurred after introducing new elements or adjusting strategies. These can be quickly modified and improved virtually overnight.

Regular campaign optimization is essential to stay ahead of the competition.

6. Reach
   When discussing the reach of the Google Ads advertising environment, it is worth dividing this topic into two parts: the Search Network and the Google Display Network.

Search Network:

Currently, over 95% of internet users use Google Search, so theoretically, you can reach every one of them. In practice, however, this doesn’t happen, as the broader the audience, the harder it is to target effectively. Of course, everything depends on the products or services you offer, but every company defines the people who are more likely to be interested in their offering than the average user. As mentioned earlier, Google Ads makes it easy to filter such an audience using thousands of parameters.

Display Network:

The Display Network allows you to show banners and other types of ads on Google partner websites. These sites include popular portals such as Washington Post etc. The reach of the Display Network covers 98% of global internet users. Here, too, you can target only clients who are interested in a particular topic. You can also choose from hundreds of parameters to best target your audience while keeping the reach in mind.

Google Ads and Mobile – A Perfect Match

Websites must now evolve to satisfy users on all devices, particularly mobile. Whereas smartphones used to be just for browsing online stores, and the final purchase process took place on a desktop, customers are now increasingly making purchases directly through mobile devices. Of course, the growing number of mobile-optimized stores helps significantly with this.

In this context, it’s worth noting that while organic search results can be easily seen on desktop search pages, on mobile devices, to even reach the organic results, you sometimes have to scroll quite far. At the outset, mobile users are shown sponsored links and promoted products in graphic form, which effectively drive traffic from a given query. That’s why choosing Google Ads is an excellent idea, especially for mobile channels.

Google Ads – Advantages Over Traditional Advertising

The primary advantage of Google Ads over traditional advertising is the measurability of results.

Advertising in print media, television, or simply printing flyers relies solely on estimates or statistical research, which may not accurately reflect the actual audience or potential customers. With Google Ads, especially when integrating your account with Google Analytics, you can track every penny spent on your online advertising campaigns.

Another important factor is that the entry threshold for Google Ads (formerly Google AdWords) is very low. You can start a campaign with any budget, monitor its results, and adjust its parameters to ensure that your spending is as efficient as possible.

Google Ads – Guides from Verseo

At Verseo, in addition to running Google AdWords campaigns using machine learning, we pay special attention to educating clients and anyone interested in getting to know the Google advertising environment better. We offer a wealth of guides on the subject, covering both PPC and SEO.

We encourage you to download our guide, where we describe the TOP 22 Google Tools for marketers and business owners.

Users spend 96% of their time online engaged in various activities without any prior intention to make a purchase. Therefore, in a marketing strategy, aside from Google Ads campaigns, it is valuable to incorporate multiple channels that allow you to reach potential customers and surround them with your message. Which channels are we referring to? Here’s our favorite phrase: it depends! It depends on the industry, competition, business goals, and budget. The relationship between ADS & SEO is one of the most satisfying!

With Google Ads campaigns, you can start almost immediately, expecting fast results. SEO, however, requires significantly more patience, but it brings measurable and stable benefits.

The process of SEO involves a time-dispersed strategy divided into stages. An SEO specialist, during an SEO audit and strategy development, identifies the needs of a given website, plans actions, and breaks them into phases for implementation. SEO work can be categorized into onsite and offsite actions.

The return on investment (ROI) for SEO is not easy to precisely define. However, an expert can assure that the positive results of these efforts will be visible and, additionally, more long-lasting than the traffic acquired from paid Google Ads campaigns. We have evidence for this! Year over year, clients increase their SEO budget by an average of nearly 22.5% – it must be worth it!

A Google Ads campaign offers a quick return on investment. After creating the ad and getting it approved by Google (the approval process usually takes 1 business day, but it often happens within a few hours), the ad begins reaching potential customers. You can observe the results on the very first day after the campaign launch, especially in industries with low competition.

The time required to reach the desired level of campaign effectiveness depends on factors such as the industry, competition, and budget. It is also influenced by the volume of accumulated historical data and past campaign results.

In summary, the longer the campaign runs, the more positively it impacts optimization opportunities, leading to even more efficient results.

Google Ads campaign is live, but… is it effective? To answer this question, you need to track click and impression statistics, as well as keyword performance (especially important when monitoring search network ad results). All this data is available in your Google Ads account and is provided in the form of basic reports. You can also dive deeper into the effectiveness of your campaigns.

The data you should monitor in Google Ads campaigns depends on your campaign goal. Depending on what you want to achieve, you can analyze return on investment (ROI), brand awareness, sales and conversions, or simply website traffic volume. Reports also include statistics broken down by ads displayed on mobile devices.

We will analyze your business and prepare a customized pricing offer for the optimal marketing mix tailored to your needs. Completely free. No obligations.

Several factors influence the cost of an Ads (AdWords) campaign. The most important factor is… the keyword and the competitiveness of your industry. The more popular the keyword you want to target, the higher the costs will be. This makes sense—aggressively competing with rivals comes at a price!

For a Google Ads campaign, the cost is calculated per click (CPC). Importantly, the initial stage of setting up the campaign requires a good estimate of the maximum amount you are willing to pay for a click. For video ads, the final cost is often calculated based on the number of views.

This ensures that your budget stays in control, without stress or unpleasant surprises. However, remember that competition may win in the auction process, so it’s best not to tighten the purse strings too much!

The final quote will also depend on factors such as the quality of the ad (and the landing page), its relevance, the user’s location, and the tool being used.

Typically, the price per click starts from just a few cents, and for highly competitive keywords, it can reach several dozen zlotys.

In addition to the click budget, you should also account for the cost of SEO/SEM agency services.

As we’ve reached this point, you likely understand that the cost of a Google Ads campaign depends on several factors. One of these factors is the cost of professional digital marketing agency services.

At Verseo, the service fee is based on the size of the managed budget. The larger the budget, the lower the percentage for service fees. It’s that simple. For example, for budgets up to 5,000 PLN, the minimum service fee is 1,000 PLN. For a budget up to 75,000 PLN, the minimum service fee will be 8,000 PLN.

One of Verseo’s core values is flexibility, which is why we offer our clients different billing options. They can also create their own package based on the proposed foundation and enhance it with additional marketing services, such as UX, Content, or analytical work.

In this section, you’ll find the essence and cream of the crop — all the information you need to make an informed decision regarding your Google Ads campaign.

What is Google Ads used for?

Google Ads is an advertising system created by Google, designed for online business owners who want to promote their products or services on the internet.

How does Google Ads work?

Google Ads (formerly AdWords) operates on an auction-based model that relies on keywords. The popularity of a keyword determines the bid for when a user clicks or views an ad. Text and product ads appear in search results, display ads appear on the Google Display Network, and video ads show up on YouTube.

How to run a Google Ads campaign?

Each type of Google Ads campaign has its own set of targeting settings and ad formats. Google’s support page provides easy-to-follow step-by-step instructions on creating individual campaigns.

Advantages of using Google Ads

There are many benefits, but the most important ones include targeting ads to people who are genuinely interested in your offer. It also allows for flexible budget management according to needs and capabilities, as well as tight control over costs. The ability to measure the effectiveness of actions taken is the cherry on top.

Is Google Ads effective?

Google’s advertising system is one of the most effective forms of online promotion. This is largely due to its ability to match ads to specific queries, ensuring that the message reaches individuals truly interested in a particular product or service.

Is investing in Google Ads worthwhile?

Over 90% of internet users rely on Google. Google Ads also enables advertising on YouTube (the second most popular search engine in Poland).

Is Google Ads free?

The Google Ads admin panel is free; all you need to do is register and create an ad account. The costs associated with Google Ads are the campaign budget you set and the fee for the preparation and management of the campaign by an SEO/SEM agency.

How much does a Google Ads campaign cost?

The budget for a Google Ads campaign can be flexibly tailored to the size of your company, its offerings, goals, and financial and time constraints. Depending on the competitiveness of the keywords, the complexity of the campaign, and the agency’s service fees, Google Ads campaign costs can range from a few hundred to tens of thousands of PLN per month.