Google Ads

Google Ads Campaign – How to Start?

Ads on the Google Search Network are currently one of the most popular methods of advertising. It’s not just easy […]

What Are the Best Digital Marketing Channels?

Society is changing every day. Its mentality, outlook on life, needs and aspirations are evolving. The result of these constant […]

How to advertise an online store? E-commerce digital marketing

The number of online stores is growing, driven by increased interest in online shopping. For you – as an e-store […]

What is the difference between SEO and SEM?

Today, almost every business has its web page. For potential customers to find it, it should appear in search results […]

Image sizes – Facebook, LinkedIn, YouTube, Instagram, TikTok and more!

The bloom of social media platforms and advertising systems such as Google Ads has completely changed digital marketing. Google, Facebook, […]

Cookie policy – get ready for the obligatory 2022 update!

Google changes its cookie policy privacy, which significantly impacts cookies as a whole technology. What is the real impact of […]

Digital Marketing – How to Start Online Marketing Activities?

In today’s world, no matter the industry, running a business without the possibilities offered by digital marketing is probably bound […]

Seasonal Marketing – SEO or Google Ads?

Seasonal industries are particularly demanding when it comes to marketing activities. Two or three months a year may determine whether […]

Google Ads – Keywords Match Types

When creating ads in the Google search network, the system requires adding keywords, i.e. phrases, after entering which the recipient […]

Google Discovery Ads: the Essentials

Google Discovery Ads is an advertising format that allows you to reach a wide audience in various places on the […]

Optimizing a Product Feed

A product feed, also known as a product file, is an essential element of a PLA (Product Listing Ads) campaign […]

Performance Max Campaigns – A New Feature in Google Ads

Early this month a new player joined the Google Ads campaign line-up: Performance Max. Google states beta testing of this […]