What is Google CSS?
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CSS stands for Comparison Shopping Services, which is simply a price comparison engine that is required for product campaigns. Its […]
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Google Ads
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Display Ads
The variety of advertising formats offered by Google Ads is impressive. Each one achieves slightly different objectives, therefore it’s their […]
Online Ad Campaigns
Even the best product or service won’t sell on a mass scale without at least a little marketing. In the […]
Google Ads Banners – How to Design?
Google Ads promotes your brand not only in the Google search engine, but also on millions of partner websites. This […]
How to Launch an Online Store?
The popularity of online shopping is clearly on the rise, as more and more consumers are coming to appreciate its […]
Case Study: The Benefits of Combining Advertising Channels
Today we’re looking at a store which outsourced its advertising to us since the day of its launch. It’s been […]
The Path to Purchase – How to Map the E-commerce Customer Journey
Every process consists of steps. A honeymoon trip, production of a movie, or even taking a shower in the morning […]
Where Should You Advertise Your Online Store?
You have an idea for an online store. You have selected an e-commerce platform and entered products into the system. […]
Google Ads for EUR 1,250 for an Online Store
Advertising on Google products available in the online store is one of the main sources of customer acquisition. As an […]
Conversion – What Is That?
We talk about conversion mainly in the context of online stores. However, it is a very widely used term also […]