Google Ads

Cookie policy – get ready for the obligatory 2022 update!

Google changes its cookie policy privacy, which significantly impacts cookies as a whole technology. What is the real impact of […]

Digital Marketing – How to Start Online Marketing Activities?

In today’s world, no matter the industry, running a business without the possibilities offered by digital marketing is probably bound […]

Seasonal Marketing – SEO or Google Ads?

Seasonal industries are particularly demanding when it comes to marketing activities. Two or three months a year may determine whether […]

Google Ads – Keywords Match Types

When creating ads in the Google search network, the system requires adding keywords, i.e. phrases, after entering which the recipient […]

Google Discovery Ads: the Essentials

Google Discovery Ads is an advertising format that allows you to reach a wide audience in various places on the […]

Optimizing a Product Feed

A product feed, also known as a product file, is an essential element of a PLA (Product Listing Ads) campaign […]

Performance Max Campaigns – A New Feature in Google Ads

Early this month a new player joined the Google Ads campaign line-up: Performance Max. Google states beta testing of this […]

What Is Machine Learning?

Machine Learning is a form of artificial intelligence that follows data provided from the web. This means machine learning systems […]

What is Google CSS?

CSS stands for Comparison Shopping Services, which is simply a price comparison engine that is required for product campaigns. Its […]

Display Ads

The variety of advertising formats offered by Google Ads is impressive. Each one achieves slightly different objectives, therefore it’s their […]

Online Ad Campaigns

Even the best product or service won’t sell on a mass scale without at least a little marketing. In the […]

Google Ads Banners – How to Design?

Google Ads promotes your brand not only in the Google search engine, but also on millions of partner websites. This […]