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Google Shopping
What is Google CSS?
Jakub Nowak

CSS stands for Comparison Shopping Services, which is simply a price comparison engine that is required for product campaigns. Its […]

Display Ads
Display Ads
Magda Walczak

The variety of advertising formats offered by Google Ads is impressive. Each one achieves slightly different objectives, therefore it’s their […]

Online Ad Campaign
Online Ad Campaigns
Magda Walczak

Even the best product or service won’t sell on a mass scale without at least a little marketing. In the […]

Google Ads Banners
Google Ads Banners – How to Design?
Adam Kubaszewski

Google Ads promotes your brand not only in the Google search engine, but also on millions of partner websites. This […]

How to Launch an Online Store
How to Launch an Online Store?
Maciek Popiołek

The popularity of online shopping is clearly on the rise, as more and more consumers are coming to appreciate its […]

Combining Advertising Channels
Case Study: The Benefits of Combining Advertising Channels
Maciek Popiołek

Today we’re looking at a store which outsourced its advertising to us since the day of its launch. It’s been […]

Customer Journey e-commerce
The Path to Purchase – How to Map the E-commerce Customer Journey
Adam Kubaszewski

Every process consists of steps. A honeymoon trip, production of a movie, or even taking a shower in the morning […]

Online store - where to advertise
Where Should You Advertise Your Online Store?
Dominika Slomka

You have an idea for an online store. You have selected an e-commerce platform and entered products into the system. […]

Google Ads for online store
Google Ads for EUR 1,250 for an Online Store
Martyna Mikołajczak

Advertising on Google products available in the online store is one of the main sources of customer acquisition. As an […]

Conversion - what is it?
Conversion – What Is That?
Dominika Slomka

We talk about conversion mainly in the context of online stores. However, it is a very widely used term also […]