Spis treści
Czytasz teraz:
Google Ads Sponsored Links – What is it?
- Google AdWords sponsored links – what is it? It is a super heavy advertising tool!
- What are sponsored links and how to recognize them?
- What Google Ads sponsored links look like?
- Where to find paid results?
- Google Ads sponsored links – how to use them?
- Selection of phrases in Google Ads campaigns
- Benefits of choosing this form of advertising
Close
Google AdWords sponsored links – what is it? It is a super heavy advertising tool!
It is worth looking for clients where there are many of them. If they visit the place to find things you happen to have for sale, it is a must-be place. Google search engine is the example of such a place. Google AdWords sponsored links help you combine your business with customers!
If you run a business, you cannot do without advertising. Also people who choose to earn in many ways on their websites are advertised. Search engine advertising is prioritized because it can generate high traffic. I. It’s also easy to make the influx of interested people valuable to your site. To promote, people usually choose Google search engine because there are no competitors on the Polish market. Whether the company is successful and whether the dream of earning via website comes true depends on the advert effectiveness. This is why you should learn what Google AdWords sponsored links are. They serve as a great advertising instrument both to existing and new companies. Benefits are so impressive that many people and companies start with this kind of advertising online.
What are sponsored links and how to recognize them?
After you have entered a keyword in the field, you can see a list of results. These are organic results and Google AdWords sponsored links (usually at the top of the page). These links are paid search engine results. Customer of Google pays to make sure his/her website is displayed when someone enters a specific keyword. To be more specific, he or she pays only when someone clicks on this link or displays the ad (you can adjust the settlement at your convenience). It is the most popular form of advertising in Google search engine.
What Google Ads sponsored links look like?
Paid results are similar to organic results. What makes them different is location and mark with the word “advertisement”. This is how Google distinguishes its advertisement from other results. Describing the results in such a way is necessary for the person using the search engine to be aware of what is what. Importantly, there is no negative influence because it is a non-aggressive form of advertising. Plus it applies to things someone is looking for. Interestingly, most users cannot see the difference between organic and sponsored results.
(You will find the rest of the article below the form)
Contact us and get a free quote
We will analyze your business and prepare an individual price offer for the optimal marketing mix for you. Completely free.
Verseo spółka z ograniczoną odpowiedzialnością with its registered office in Poznań, at the following address ul. Węglowa 1/3, 62-122 Poznań is an administrator of your personal data.
About Verseo
Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań – Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]
You have right to:
- access to your personal data,
- correct your personal data,
- demand to remove your personal data,
- restrain to process your personal data,
- object of process your personal data,
- transfer your personal data,
- withdraw consent.
If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority – President of Personal Data Protection Office.
We process your personal data to:
- handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
- promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
- protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation
You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.
We can share your personal data with trusted recipient:
- providers of tools made for: website analytics, marketing automation,
- hosting operators.
We will process your personal data by the time:
- which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
- of withdraw your permission .
We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.
Where to find paid results?
Advertisements on Google are located in various places. AdWords Google sponsored links can be found above organic results, below them and on the right side of the page. These places are favorable because you naturally pay more attention to them. You need to know not only what Google AdWords sponsored links are but also how you can benefit from them. Thanks to them, a new website may soon be displayed at the top of the search engine results. It will take a lot of time before it reaches the top naturally or via SEO because it may simply be impossible due to strong competition.
Google Ads sponsored links – how to use them?
Taking advantage of the opportunities offered by purchasing sponsored links on Google is relatively easy. The simplicity is just one advantage of this advertising method with respect to small budgets. You do not need to pay for creating the account. Costs arise when you wish to start an AdWords campaign. The most frequent form of payment in the case of sponsored links is payment per click in the link displayed. By logging into your account, you can make modifications in your campaign. Google AdWords and Google Analytics provide outstanding analytical tools which you can use to optimize your campaign and boost its effectiveness.
Selection of phrases in Google Ads campaigns
The website will be displayed to users, if specific phrases are entered. They are chosen by a person who wants to maximize benefits. They must be adapted to your offer so that a potential customer comes across products and services he/she actually needs. Sometimes additional phrases are added. A phrase may be such words as: cheap laptops, laptops for max. 1500, cheap laptops Warsaw. These words must be the words entered by potential customers in the search engine.
Benefits of choosing this form of advertising
Here are the main benefits of choosing this form of advertising:
- quick placement of the page in specific search results,
- good visibility,
- ability to make changes,
- reaching potential customers,
- valuable traffic on the website,
- favorable ratio between expenses and revenues
Making modifications is not only intended to increase profitability of using this advertising. Thanks to this, you can react to variable situations. The company’s offer may expand so you have to add some keywords. Modifications may arise from some event or holiday. Another advantage is related to the fact that both small and large companies can use AdWords links. AdWords campaign can be conducted irrespective of your budget. You can spend hundreds or hundreds of thousand zlotys. If the campaign architecture is suitable, it will be a very profitable form of promotion and one of the business scaling tools.
