Posts by: Maciek Popiołek

It’s been 8 years since Maciej took his first steps in the world of marketing - especially the one related to content. So far, he has worked for politicians and the b2b and b2c industries. A fan of content marketing in the digital strategy and its influence on customer navigation and brand reputation. He is also interested in the issue of Corporate Social Responsibility and sees this topic as a springboard for the communication development of many businesses. Responsible for marketing in Verseo. In his free time Maciej reads reports from the world and scientific + sci-fi literature. :)

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kpi - what are they?

KPIs – what are they?

How do you evaluate the effectiveness of your marketing and sales activities? On what basis do you improve your campaigns? […]

Maciek Popiołek
17 April 2023
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