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Copywriting Rates – What Is the Price of Content Writing?

Finance is undoubtedly a difficult topic in the copywriting market. The wide price range does not make it easy to define a good deal, so today we will take a closer look at copywriting rates. What is the most common copywriting price? How much money do you need to prepare to work with a copywriter?

What Determines the Price of the Copywriter?

The rates depend mainly on three factors:

  • Type of texts – the more difficult the topic and the more demanding the query, the higher the price;
  • Order volume – wholesale orders are cheaper;
  • Duration of cooperation – copywriters usually offer more favorable rates to regular contractors.

In addition to the above variables, there are issues of competence, individual financial expectations and the scope of responsibilities (some copywriters embed content on blogs or offer graphic design). The estimate is additionally complicated by the number of possible corrections, and even the possibility of issuing a VAT invoice. All of this makes the copywriter’s price list unique.

Until recently, it was said that due to increased competition, the conversion rate for 1000 characters would be consistently decreasing. Meanwhile, the market did not react with the drop in prices due to the increasing group of SEO copywriters – contrary, the range of rates is going up.

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The reason for this is the fact that creating substantive content is undoubtedly a difficult task. The work of experts never loses its value. Some companies do not save on their image and they can afford more expensive copywriters who create fully professional texts.

So what rates are we talking about? What is the “price spread” today and how much does good content cost?

Copywriting Rates

Below we present the average rates that you can most often see when browsing cooperation offers.

  • Blog articles: from EUR 10 to EUR 50 net for 1000 characters with spaces.
  • Content on backlink pages: from EUR 3 to EUR 18 net for 1000 characters with spaces
  • Descriptions of products and categories: from EUR 8 to EUR 30 net for 1000 characters with spaces
  • Content per page: from EUR 200 to EUR 1000  net, for the project
  • Text for the leaflet: from 30 EUR to 200 EUR net
  • Naming and advertising slogans: from EUR 100 to EUR 5000 net for the project

As you can see, the rates vary and it is impossible to define a universal price. Each company has different needs, so the choice of the price for copywriting will always depend on the financial capabilities and expectations regarding the quality of texts.

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How to Settle?

There is also no ready answer to the question of how to settle accounts with a copywriter. Although in many parts of the world copywriters are paid for the entire project, there are still markets where the number of characters counts.

The predetermined cost of the project is convenient and transparent, although it is not easy to get a fixed text length – usually there is a target value around which the volume of the content oscillates.

When it comes to characters with spaces, it is much easier to count the rate, but it can lead to some confusion. It is not always clear whether tags, meta-descriptions, alternative texts should also be counted. For this reason, when establishing cooperation with a copywriter, it is worth making sure that the settlement rules are clear.

Price for Copywriting – Summary

Talking about money is never easy and comfortable, so it is even more important to clearly define what elements make up the final price.

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The range of rates is wide, so think through your expectations and budget before you go looking for the perfect copywriter. Remember to clearly define the requirements for the quality of texts, as well as define the scope of responsibilities and the number of possible corrections.

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Author of the article

Dominika, currently Content Marketing Manager, joined Verseo immediately after getting a degree in project management and digital marketing. She is one of those lucky people who are passionate about what they do. Marketing and modern technologies are not only her job, but also her interests. Domi is one of those great people to meet, offering a wealth of imagination, painstaking diligence and spring openness. Extremely competent when it comes to LinkedIn, content building and lectures on healthy diet.