How to advertise an online store? E-commerce digital marketing
The number of online stores is growing, driven by increased interest in online shopping. For you – as an e-store […]
19 October 2022
Posts by: Maciek Popiołek
It’s been 8 years since Maciej took his first steps in the world of marketing - especially the one related to content. So far, he has worked for politicians and the b2b and b2c industries. A fan of content marketing in the digital strategy and its influence on customer navigation and brand reputation. He is also interested in the issue of Corporate Social Responsibility and sees this topic as a springboard for the communication development of many businesses. Responsible for marketing in Verseo. In his free time Maciej reads reports from the world and scientific + sci-fi literature. :)
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What is the difference between SEO and SEM?
Today, almost every business has its web page. For potential customers to find it, it should appear in search results […]
07 October 2022
SEO Auditing – Check Your Visibility Online!
Thanks to SEO auditing we can find out at what stage in the positioning process our site currently is and […]
15 July 2022
Marketing Automation: Processes you must automate in your marketing activities
In today’s digital era of high-reach marketing campaigns it’s hard to imagine that sending newsletters or building a client base […]
29 June 2022
How to start a business blog. Best blogging tips
Do you run your own business? Do you want to reach new customers and maintain good relations with the existing […]
27 May 2022
Digital Marketing Strategies – Mapping the Customer Journey
What does effective digital marketing mean? Is effective Internet marketing limited only to the optimal alignment of advertising channels, or […]
16 March 2022
The Benefits of Local Positioning (Local SEO)
There’s no doubt that Google is the most popular search engine among Internet users. It’s estimated that over 90% of […]
08 February 2022
Choosing Between Inbound and Outbound Marketing
Marketing is essential to market presence, especially nowadays, when it’s very competitive. Fortunately, conducting extensive and effective marketing activities doesn’t […]
13 January 2022
Copywriting and Content Marketing – What’s the Difference?
If you want to strengthen brand awareness and at the same time build greater reach on the Internet, you need […]
20 December 2021
What Is Machine Learning?
Machine Learning is a form of artificial intelligence that follows data provided from the web. This means machine learning systems […]
24 November 2021
CMS – What Is It?
Not so long ago, HTML was the bare minimum required to create and maintain a website. Today, however, it’s not […]
06 September 2021
Call to Action – What Is It?
One of the most important features of marketing texts is the presence of a Call To Action (CTA) – usually […]
02 August 2021
