Google Ads

Google Discovery Ads: the Essentials

Google Discovery Ads is an advertising format that allows you to reach a wide audience in various places on the […]

Optimizing a Product Feed

A product feed, also known as a product file, is an essential element of a PLA (Product Listing Ads) campaign […]

Performance Max Campaigns – A New Feature in Google Ads

Early this month a new player joined the Google Ads campaign line-up: Performance Max. Google states beta testing of this […]

What Is Machine Learning?

Machine Learning is a form of artificial intelligence that follows data provided from the web. This means machine learning systems […]

What is Google CSS?

CSS stands for Comparison Shopping Services, which is simply a price comparison engine that is required for product campaigns. Its […]

Display Ads

The variety of advertising formats offered by Google Ads is impressive. Each one achieves slightly different objectives, therefore it’s their […]

Online Ad Campaigns

Even the best product or service won’t sell on a mass scale without at least a little marketing. In the […]

Google Ads Banners – How to Design?

Google Ads promotes your brand not only in the Google search engine, but also on millions of partner websites. This […]

How to Launch an Online Store?

The popularity of online shopping is clearly on the rise, as more and more consumers are coming to appreciate its […]

Case Study: The Benefits of Combining Advertising Channels

Today we’re looking at a store which outsourced its advertising to us since the day of its launch. It’s been […]

The Path to Purchase – How to Map the E-commerce Customer Journey

Every process consists of steps. A honeymoon trip, production of a movie, or even taking a shower in the morning […]

Where Should You Advertise Your Online Store?

You have an idea for an online store. You have selected an e-commerce platform and entered products into the system. […]