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A cleaning company: How to acquire customers?
The market for professional cleaning services is a relatively young but rapidly growing industry in Poland. However, like any other business, companies in this industry need advertising to attract new customers. The forms of advertising can be diverse, including promotions through traditional media channels as well as online advertising. In the marketing industry, there is also the concept of word-of-mouth marketing, which involves customers recommending a company’s services to their family and friends and expressing opinions about a particular product or service on forums or social media platforms.
In every industry, customer trust is crucial. Many people seek opinions from their family or friends before making a decision to purchase a product or service. Therefore, satisfied customers are the best ambassadors for a company. When looking for ways to increase the number of customers, it is worth encouraging current customers to refer others to the company.
Apart from providing services at an appropriate level, implementing a recommendation system is an effective method to achieve this goal. It involves offering discounts to existing customers in exchange for referring new customers to the company’s services. The discount can also apply to the person who was referred. This situation creates a win-win scenario where the cleaning company gains new customers, the customers receive lower prices, and assistance in finding a trustworthy service provider.
Visibility in the local environment
Cleaning companies typically operate locally. The simplest way to increase visibility is by branding company vehicles, which usually travel within a specific area. The vehicle decals should include the following:
- Company logo and name
- List of services provided
- Phone number and website address
A simple but attention-grabbing design, such as using bold colors, works best. It increases the likelihood of passersby remembering the company’s name and using its services when they require professional cleaning. For larger companies, sponsoring local events can also gain greater recognition and create positive associations with the brand.
A cleaning company: How to acquire customers through Google AdWords?
Online advertising is a highly effective solution for local businesses as well. One of the best options is advertising through Google AdWords, which displays ads on the world’s largest internet search engine. This offering includes sponsored links often appearing at the top of search results for a given keyword and banners displayed on Google partner websites or videos on YouTube.
A crucial aspect of purchasing such an advertising campaign is accurately defining the target audience. A locally operating company should narrow the ad display area to its operational territory. Additionally, it is essential to specify the topics of the web pages on which the advertising banners will appear; they should be related to cleaning or visited by individuals interested in cleaning services. Such targeting significantly increases the effectiveness of the advertising campaign. You can also choose a pay-per-click model, meaning you only pay for the individuals who click on your ad and visit your website.