Alternative Search Engines

There’s no doubt – Google is the most popular search engine. It’s estimated that Google processes approximately 5.5 billion online […]

Google Tag Manager – What Is It?

Google Tag Manager is a tool that has been widely used for more than a decade but is still relatively […]

Seasonal Marketing – SEO or Google Ads?

Seasonal industries are particularly demanding when it comes to marketing activities. Two or three months a year may determine whether […]

Digital Marketing Strategies – Mapping the Customer Journey

What does effective digital marketing mean? Is effective Internet marketing limited only to the optimal alignment of advertising channels, or […]

Choosing Hashtags for Instagram

Instagram Hashtags are not, as in other social media platforms, an addition to the main content. In this medium, they […]

Local Positioning – Who Is This For?

Local positioning (local SEO) aims to increase the visibility of a website in a given region or city. Optimizing a […]

Google Ads – Keywords Match Types

When creating ads in the Google search network, the system requires adding keywords, i.e. phrases, after entering which the recipient […]

Free SEO Tools

If you want your website to generate more traffic, you need to engage in SEO efforts. This will help you […]

The Benefits of Local Positioning (Local SEO)

There’s no doubt that Google is the most popular search engine among Internet users. It’s estimated that over 90% of […]

Google Discovery Ads: the Essentials

Google Discovery Ads is an advertising format that allows you to reach a wide audience in various places on the […]

Optimizing a Product Feed

A product feed, also known as a product file, is an essential element of a PLA (Product Listing Ads) campaign […]

SEO strategy – What Is It?

Website positioning is a complex process that should be preceded by a meticulous audit of the website and defining SEO […]