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Which SEO Tools does Verseo use for website positioning?
SEO specialists’ work consists mainly of analysing large amounts of data and drawing conclusions useful for positioning – both for optimization and link building. Specialized SEO tools are an invaluable support in everyday work of a positioner. Here’s a quick overview of selected, popular tools.
Google Search Console
Let’s start our review with a tool that was not created with SEO specialists in mind, but which enjoys considerable and well-deserved popularity among them. It is a tool from Google’s stable (and here we have an immediate explanation why it is not a tool dedicated to positioners) currently known as Google Search Console, and in the past as Google Webmaster Tools. The authors intended it as a tool for webmasters who want to take care of the highest quality of their website and its proper functioning.
A great advantage of Google Search Console is its versatility: it provides comprehensive information about, among other things, the possibility of indexing a given website by web robots, problems with meta tags, data about possible penalties from Google, website traffic, link profile, server errors or problems with non-functional subpages. The proper functioning of this tool and its analytical value depend strictly on the possibility of connecting it with a particular website – in practice, this means that FTP or CMS access is required (depending on a particular case). It is worth noting that this is a free tool.
Majestic SEO PRO is one of the market-leading link profile analysis tools. It provides a rich set of link data in two views: current (referred to as “fresh”) and historical. Access to historical data can be particularly valuable when past linking is the source of problems with rankings and effective positioning.
In addition to the obvious link counts for such a tool, the data provided by Majestic SEO includes information such as:
- number of domains these links originate from,
- Trust Flow and Citation Flow parameters,
- language of the pages from which the links originate,
- category of pages from which the links are coming from (this allows you to determine whether these are links from industry relevant pages)
- type of links – dofollow or nofollow, redirected or leading directly to given page, with or without anchor, placed in graphics or hidden under graphics etc.
To sum up, we are dealing with a very useful tool providing a lot of information.
This is another popular tool among positioners, which facilitates their daily work. Ahrefs allows you to perform such actions as:
- keyword analysis,
- competitive analysis,
- link profile research,
- content research,
- position monitoring,
- alerts and notifications about mentions on the Internet and in social media about a particular company, product, service, competitor, etc.
Ahrefs boasts an impressive client list with such well known brands as Facebook, Netflix, Tripadvisor or Ebay. Ahrefs can be especially appreciated in situations when we position English websites. Ahrefs’ strong point is its link analysis functionality. It has a reputation of being very reliable. If we care about a very comprehensive link profile analysis, it is worth reaching for Ahrefs and comparing its data with those obtained from Majestic SEO or Google Search Console.
Clusteric is a Polish tool that comprehensively supports the work of a positioner. Its authors describe it as created for:
- link profile assessment,
- analysis of competition activities,
- support for content analysis,
- organic traffic research,
- searching for attractive keywords,
- control of optimization of the entire website or selected subpages,
- preparation of audits and reports on SEO activities,
- finding links hidden from popular tools such as Ahrefs or Majestic SEO.
Clusteric’s main advantage is that it’s helpful in preparing disavow files. The link data coming from it may be different from other tools that examine link profiles.
The authors of the SEM Storm tool describe it as support for:
- position monitoring,
- analysis and comparison of competitors,
- analyses performed for content marketing purposes.
SEM Storm provides useful information regarding website traffic (in a selected period of time), which can be used for comparing your page with competitive websites. SEM Storm, as the name suggests, is useful not only for SEO specialists. Account managers value this tool as support in the process of selecting keywords for SEO contracts.
Senuto is quite popular among SEO professionals. The Senuto platform provides quite a few capabilities related to issues such as:
- visibility analysis,
- visibility of a website in Google,
- checking positions for keywords,
- website analysis,
- competitive analysis.
Senuto offers several packages, allowing you to tailor them to your individual needs (freelancer, agency of various sizes, in-house marketing department, etc.).
Screaming Frog is a tool that supports website analysis (meta tags, headings, etc.) “Frog” also helps detect non-working sub-pages – 404 error. It is useful for conducting URL validation tests, and these are just a few of its features. Interestingly, it is a tool designed to be installed on your computer – it works on Windows, Mac OS and Linux devices.
SEO Station is a specialized tool for monitoring keyword positions. It is a great support for SEO specialists who measure the effects of their work based on the positions and presence in the top 10 search engine results.
Other noteworthy tools include:
Sitechecker is a tool that allows conducting a quite extensive audit of your website, analyze its position in search engines and link profiles. Apart from the basic functionalities, the program also allows for integration with Google Analytics and Google Webmaster Tools (i.e. Google Search Console). Included in the package with Sitechecker may also be important a browser add-on that allows you to quickly audit your site directly in your browser.
Marketing Miner is a tool that allows for keyword analysis based on click-stream data (the data is not gathered from Google Ads Keyword Planner). Application checks visibility not only in a “classic” Google search engine, but also in 9 other types of SERPS (Shopping Ads, Featured Snippets itp.). MM also uses bulk data processing – even up to 100,000 keywords or domains/URL addresses at the same moment.
Serpstat is an all-in-one SEO platform for professionals. Within Serpstat, there are 5 different modules for you to work on:
- Rank Tracking metrics
- Backlink Analysis (great for building backlink data for link-building campaigns)
- Keyword Research
- Site Audit tool
- Competitor Research and Competitor Analysis
You can also use Serpstat’s tools to research and find out more about your competitors, so you can see what’s working for them, and where the opportunities are for you to get ahead of them.