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Free SEO Tools

If you want your website to generate more traffic, you need to engage in SEO efforts. This will help you rank higher in the search results and bring potential customers to your site faster. SEO takes a lot of time. It’s important to constantly monitor, scan and improve your site. Fortunately, the market for SEO optimization tools has grown significantly over the past few years. There are now many marketing tools available online to help with SEO. We’re going to introduce you to free SEO tools that will make your website more visible in search results. We have listed the selected free SEO tools in alphabetical order.

Ahrefs is one of the most comprehensive tools on the market that allows you to verify keywords, link building and content. However, its main advantage is the link building part, as it has the largest link database on the internet, and thus the information we can get through it is invaluable. Moreover, this link database is updated from time to time so you know when you are losing links or when you are gaining due to bots that, like Google, roam the internet but index links instead of pages.

Answer The Public

AnswerThePublic is a tool that helps you find out what users are searching for on forums, blogs, and social media. It’s a free app for keyword research and content ideas. When you type in a keyword, you get dynamic charts containing the queries that Internet users have typed into the Google search engine. Thus, we get a list of keywords with the so-called long tail. The operation of the tool is simple and intuitive.

Check My Links is a Chrome browser extension that allows you to identify broken links on any website with one click. Damaged links negatively impact user experience and search engine optimization (SEO) efforts, so cleaning them up quickly is in our best interest. When you run Check My Links, it begins the process of scanning your site. The results will be displayed in the form of an easy-to-read graph. You can also choose to have your pages scanned automatically. Indexed links will be highlighted in the color corresponding to their status. Broken links are displayed in red.

Google Analytics

Google Analytics is a free tool from Google that is used to track website performance and collect visitor information. It can help businesses identify the main sources of user traffic, evaluate marketing efforts and campaigns, discover trends in user engagement that can be used to improve marketing campaigns, increase site traffic, and retain visitors longer. As we can see above, Google Analytics provides statistics that are useful in the context of optimizing your site for search engine optimization (SEO) and for marketing purposes. Google Analytics as a free SEO tool is very useful!

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Google Data Studio

Google Data Studio is a data reporting tool. It is used to create interactive and responsive dashboards that allow you to build custom dashboards using templates with a wide variety of charts, maps and tables. Access to advanced data allows you to evaluate the effectiveness of your SEO efforts, as you can see traffic and how search engine bots index your sites, among other things. Google Data Studio collects metrics and indicators that support decision making and strategy direction, so businesses take less risk and increase the chances of achieving their goals.

Google Search Console

A free tool available to any site. Google Search Console, contains a wealth of data about our site related to free search results, as well as various error reports. Search Console is constantly evolving as Google adds new features and changes its approach to what is important to users, for example the emphasis on site speed means that some of the key error reports on the platform are related to speed. You may also see errors related to indexing a site or page that Google tried to add to its index but was unable to due to poor coding.

Google Trends is a free tool provided by Google that will allow us to compare the search popularity of different words or phrases. This way we know what the search rate of a particular keyword is in a given time frame. This comparison is presented by a graph that shows the search phrases from 2004 to the present, which allows us to see the changes over time and depending on the geographical area. Other data that is made available to us is a global heat map that graphically shows an index of the number of searches in different regions of each country, or a list of words related to each search phrase that show more growth. Google Trends also gives us the ability to compare up to 5 terms at a time, and thus see how their popularity has changed over time.

HubSpot Website Grader

Website Grader is a tool that all websites can use, not just those affiliated with Hubspot. It’s a great tool when you want to see where you stand in terms of your website and SEO efforts. To use, enter a URL and email address and Hubspot will index the site in question and provide a summary of the results. Our site will be rated in four general categories: performance, SEO, mobile and security. With HubSpot Website Grader, we will discover areas for improvement and learn what to do to make our site more SEO optimized.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a program that captures website links, images, CSS, scripts and applications. It also retrieves key page elements for SEO, presents them in tabs by type, and allows you to filter for common SEO issues. You can browse, analyze, and filter information as it accumulates. Screaming Frog SEO is especially helpful when analyzing medium to large sites, where manually checking each page would be extremely labor intensive.

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SEMrush Site Audit

The SEMrush tool works well for small to medium sized websites. The site audit option will analyze a given page (up to 100 pages in the free version) and will check about 140 different SEO-related parameters. These include duplicate content, broken links, HTTPS implementation, and page indexing. In the results of the site audit, there appears a score expressed as a percentage and any errors that need to be corrected. Each item includes information about why it matters and how to fix it.


SEOquake is an SEO tool that is easy to use. All you need to do is install it on your browser. The main advantage of SEOquake is that you can view all the data and metrics in the same place, making it easier to interpret and make SEO decisions. You can also get more complete information about page or keyword optimization through the audit option. Another advantage is the insight into the metrics of sites that rank in the results for a search keyword.

Surfer SEO

Surfer SEO is a free SEO tool used to help SEO by optimizing content and selecting keywords accordingly. Surfer SEO analyzes the current top 50 results on Google for potential ranking factors for the search term. It also includes a built-in keyword research and SERP review tool that provides an average word count or preferred content length and keyword frequency and page speed estimates.

Yoast SEO

Yoast SEO is a WordPress plugin that will improve our site’s search engine ranking by helping to optimize page content and keywords. Once installed on your WordPress site, the Yoast SEO plugin will appear on each page and post you create and will analyze the page content and make suggestions on how to improve it. If we don’t have extensive SEO knowledge, regularly using Yoast SEO when publishing new pages or reviewing existing ones is a great workout. Using the plugin will start publishing content with optimization in mind, more instinctively.


If you want your site to attract more traffic and provide a better experience for your visitors, you should analyze it for SEO, and there are hundreds of tools available online to help you do that.  Verseo has gathered these free SEO tools we think are valuable and that are easily accessible. You can enjoy valuable feedback on your SEO within minutes. Free seo tools – and actually knowing how to use them, will also increase your value in the job market!

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