Social Media

How to run a Facebook business page?

Having a crowd of opponents is a privilege of greatness. The same goes for Facebook. Over the years, there were […]

User-Generated Content – What Is It?

In the past, in the world of marketing, the advertiser spoke and the audience listened. Today, the relationship between the […]

The Path to Purchase – How to Map the E-commerce Customer Journey

Every process consists of steps. A honeymoon trip, production of a movie, or even taking a shower in the morning […]

Where Should You Advertise Your Online Store?

You have an idea for an online store. You have selected an e-commerce platform and entered products into the system. […]

Target Group – Why Is It Worth Defining It and How to Do It?

If you are a business owner and offer a given product or service, you can choose to improvise and promote […]

What Is Marketing?

All companies – regardless of the industry – have one thing in common: they all want to meet specific business […]

Marketing Mix – What Is It?

In order to achieve specific business goals, each company should conduct appropriate marketing activities. Although there are many ways to […]

Five Benefits of Using a LinkedIn Premium Account

LinkedIn Premium Account Types – What to Choose? Do you have an account on Linkedin? Not yet? Set up one […]

Digital Marketing – what is it?

Digital marketing – as the name suggests – is advertising based on digital formals. In fact, it comes down to […]

Online and traditional marketing – advantages and drawbacks

What is traditional marketing?  It is said that marketing has always been present. The first trade between people was based […]

Youtube – is it useful for business?

Youtube – effective in the context of selling products and services? In the world filled with products and services you […]

Internet Marketing in Search Engines

Internet marketing in search engines (SEM) – what is it? Marketing in online search engines, that is Search Engine Marketing […]