Posts by: Magda Walczak

Search Engine Optimization – how to effectively monitor your SEO performance?

We’ve always been saying that it takes a lot of time for your SEO activities to bear fruit. But how […]

AdBook 2022 – The Ultimate Digital Marketing Guide – Free E-book!

Four years ago Verseo published its first comprehensive digital marketing guide – AdBook 2018. In the marketing world, such a […]

Google Tag Manager – What Is It?

Google Tag Manager is a tool that has been widely used for more than a decade but is still relatively […]

Seasonal Marketing – SEO or Google Ads?

Seasonal industries are particularly demanding when it comes to marketing activities. Two or three months a year may determine whether […]

Choosing Hashtags for Instagram

Instagram Hashtags are not, as in other social media platforms, an addition to the main content. In this medium, they […]

Google Ads – Keywords Match Types

When creating ads in the Google search network, the system requires adding keywords, i.e. phrases, after entering which the recipient […]

Google Discovery Ads: the Essentials

Google Discovery Ads is an advertising format that allows you to reach a wide audience in various places on the […]

SEO strategy – What Is It?

Website positioning is a complex process that should be preceded by a meticulous audit of the website and defining SEO […]

Performance Max Campaigns – A New Feature in Google Ads

Early this month a new player joined the Google Ads campaign line-up: Performance Max. Google states beta testing of this […]

Verseo Campaign Manager – Optimization Strategies

Online marketing is one of the fastest growing industries in the market. What was profitable for clients yesterday is now […]

SEO Marketing – How to Improve Search Rankings?

SEO Marketing is one of the more popular advertising activities opted for by companies with websites looking to attract more […]

Display Ads

The variety of advertising formats offered by Google Ads is impressive. Each one achieves slightly different objectives, therefore it’s their […]