Marketing

Call to Action – What Is It?

One of the most important features of marketing texts is the presence of a Call To Action (CTA) – usually […]

Hosting – What Is It?

Hosting is quite a mysterious term – people who are not in any way connected with IT or web hosting […]

How to Launch an Online Store?

The popularity of online shopping is clearly on the rise, as more and more consumers are coming to appreciate its […]

Case Study: The Benefits of Combining Advertising Channels

Today we’re looking at a store which outsourced its advertising to us since the day of its launch. It’s been […]

User-Generated Content – What Is It?

In the past, in the world of marketing, the advertiser spoke and the audience listened. Today, the relationship between the […]

Website Security – How to Keep Your Website Safe

The term “online security” is everywhere: public announcements, notifications from our banks, and articles about new data leaks. And all […]

The Path to Purchase – How to Map the E-commerce Customer Journey

Every process consists of steps. A honeymoon trip, production of a movie, or even taking a shower in the morning […]

Marketing Goals and Strategies

Almost every business conducts some kind of marketing activities (and if not, it definitely should). However, the most important thing […]