You can read this text in 7 minutes

No Comments

7 Rules of SEO Copywriting – How to Write a Good SEO Text?

SEO Copywriting - main image

Are you interested in writing texts? If so, learn the principles of SEO copywriting to write the best Search Engine Optimization texts for your website! Here are some useful guidelines.

If creating content is your passion and expertise, you have a good chance to make a business out of it. Just become a copywriter. It’s a great way to combine your passion with work. In this article, we will show you how to do it, so read on!

Copywriting – what is it?

Handwriting has its charm, but it won’t work for your business. If you are serious about communication, especially when it comes to brand communication, you need to start creating persuasive content online. Start copywriting!

Copywriting is the process of creating simple texts for websites and social media, as well as original publications for websites. A copywriter can also write scenarios for podcasts and TV productions, reports and various types of guides that attract recipients and encourage them to take a specific action. It can be blog posts or social media posts (for example on Facebook), various types of product and brand descriptions, advertising slogans and SEO texts. So the main components of Content Marketing!

Copywriting and Content Marketing – What’s the Difference? – read an article!

SEO Copywriting – check what is it!

What is SEO copywriting? This is a special type of copywriting. What’s the goal? Writing valuable content, namely expert articles for websites and social media, which attract users’ attention, sell a product or service, and at the same time are received well by Google crawlers. There’s no doubt – Search Engine Optimization (SEO) is today one of the most important aspects for website owners since it attracts organic traffic from major search engines.

Texts from professional copywriters improve the website’s visibility in search engine results and increase the chance of finding new customers. It’s a win-win situation!

Copywriters can talk for hours about how to write SEO texts, catchy slogans and captivating descriptions – generally about copywriting. Who is a copywriting specialist? It’s a person who is professionally dedicated to writing content – including, of course, content related to search engines and their search rankings.

SEO copywriter – who is it? How to become a copywriter?

Nowadays, when most businesses are adapting to the digital world, good copywriters can’t complain about the lack of work. SEO copywriters will be happy to create a valuable article, devote themselves to writing product descriptions, and even come up with advertising slogans for an online campaign. They can work full-time or on a contract.

It is not easy to find a true professional when it comes to creating valuable online content, which is why copywriters can count on high remuneration for their services.

What qualities should a copywriter have? A knack for writing is not everything! A copywriter must do in-depth research to get familiar with a given topic. Copywriting (and SEO copywriting as well) requires creating texts on many topics, sometimes very different. For example, it is difficult to be an expert in building materials, internal combustion engines, coloured yarns and boho-style dresses.

However, if we can quickly find reliable information and properly deliver it to the recipients  – creating such articles and attracting the attention of the reader is not that difficult! 

Verseo Ads Banner
Verseo Ads Banner

What are SEO texts? What is the difference between SEO copywriting and “regular” texts?

Writing advertising texts, articles and slogans for marketing purposes, including keywords that the recipients and search engines bots will love – is the most important task of a copywriter! If you want to create interesting and persuasive articles for your company blog, use the following tips. They will help you optimize your work and make its effects even more spectacular!

SEO copywriting rules – learn the 7 most important

Start from the end

You already know what SEO texts are. Now we have to find a way to create them. First of all, you need to change the way you think about the article you are about to write. In the newspaper office, you would probably tackle one of the hot topics of the day. Possibly a huge scandal story. You would put the recorder in your bag and run to the scene or meet the person you are about to interview.

Search Engine Optimization texts are created differently.

When it comes to SEO copywriting, it’s not the topic that is looking for you, it’s you that are looking for the topic. It must match the interests of the target group you want to reach. But how do you know what content the website’s visitors expect? You need to check that!

A useful tool is, for example, Google Trends, in which you can see what interests Internet users the most, including location and time. You will also check which terms were searched more often by users and change the title accordingly, increasing the chance of clicks. It is a valuable help in writing texts.

Use the right keywords

You already know what your article will be about. Great! Check what keywords to choose to build the framework. This is also a copywriter’s job. You can use numerous tools to plan them – free (such as the Keyword Tool) or paid (such as Ahrefs).

Remember not to limit yourself to the most competitive and general phrases only. Also, enrich the texts with keywords from the so-called long tail. So containing three or more words. Why is it important? Long tail phrases may result in fewer hits and lower search engine traffic but a higher conversion rate.

How to do keyword research? Read an article about finding keyword phrases!

How do copywriters use their knowledge in practice?

Let’s look at an example. You run an e-store with sports shoes. You can rank on the phrase “shoes”. It isn’t quite specific, right? The keyword is quite competitive, so it will be hard to break through the sea of ​​competitors. Not only that – even if you succeed and attract a potential client to your site, it may turn out to be a woman who is looking for high heels. Will she buy the sneakers you offer? Probably not.

In that case, it is worth extending the phrase to “sports shoes”. Then we are more precise in selecting the target group. If we try to rank a specific subpage for the phrase “red nike sports shoes” – we have the best chance of attracting an athlete who is actually interested in buying this particular footwear.

Adjust the message to the recipients

People like people similar to themselves. And they also like to buy from them! Create a profile of your ideal client: age, interests, and communication style. Thanks to this, you will learn how to form messages, making copywriting easier.

Do not forget to use the language of benefits – it is what copywriting is all about. Think about what problems or inconveniences can be solved by the product or service you offer. Customers want a solution, not a product.

New call-to-action
New call-to-action

Get creative

Everyone can write on a given topic and everyone will do it in a slightly different way. Make your texts stand out from the competition. You aim to deliver a completely new quality for your recipients. This increases the chance that the visitors will stay longer on your website, and ideally will want to come back!

It all starts with the word, but it doesn’t end there. Go for Content Marketing! You can enrich your article with photos, images, charts or video materials.

It’s all about the form

We live in an age where fast access to information is crucial. Make sure that your website loads quickly on your computer and mobile devices. Your audience, regardless of age, gender and education, is not patient. Serve them the information they are looking for. What does this mean in practice? Proper content formatting.

Don’t write blocks of text. Articles should have headings H1, H2, H3, H4, etc. This allows to structure the text, and define its hierarchy. Going through the text will be more pleasant – both for the readers and for Google crawlers. Also, use bullet points and highlight important issues by applying italics, underlining or bold.

Don’t forget about linking

Writing texts for a blog gives you a huge range of possibilities when it comes to internal linking. Thanks to this, you can keep the attention of recipients, encourage them to explore the topic by going to the other tabs, and consequently extend their time on the website.

Linking to individual products described may additionally encourage recipients to throw them into a cart. If it happens, we can talk about real success!

Uniqueness and regularity are the keys

A well-written text improves the visibility of the website in search engine results and strengthens your position in the network. This can translate into an increase in sales results. For your SEO copywriting to work, you need to make sure that the texts are systematically published on the website.

If you run a blog, plan your content publication wisely. The texts should be added regularly. Do you offer new products? Don’t forget to add their unique descriptions. Create your marketing content on an ongoing basis – visitors and Google crawlers like it!


The texts you create must be unique. No copying! Content duplication harms positioning. If you don’t know how to write SEO texts or you simply don’t have time to write according to SEO guidelines, give the job to professionals. It pays off much more than duplicating content. 

Copywriting is an ally of Search Engine Optimization

Apply the above principles of SEO copywriting and analyze the effects. You will be surprised by how powerful SEO texts can be and how your organic traffic can skyrocket!

New call-to-action
New call-to-action
Reduce your advertising costs by  20%!