July 9 2026 Strategy and business Word-of-mouth marketing – what is it? The influence of opinions and strategies for building authenticityWord-of-mouth marketing, also known as buzz marketing, is one of the oldest yet still effective strategies for building brand trust. It relies on natural recommendations and conversations between people, rather than paid advertising. In this article, we explain what buzz marketing is…Maciej Popiołek what's that benefits opinion promotion social media strategy
June 2 2026 Strategy and business Company image on the Internet – how to build brand recognition and reputation?Your company's brand is its most valuable asset. It determines whether a customer chooses you or switches to a competitor. A well-built online company image can sell better than many advertising campaigns – because it works on…Mariusz Piskor Internet marketing promotion strategy trendiest
27 March 2026 Strategy and business Online customer acquisition strategy – lead generation methodsMost companies struggling to generate B2B leads online aren't really struggling with a lack of advertising channels, but rather a lack of strategy. The list of available methods grows longer each year. You can advertise on Google,…Mariusz Piskor how to increase sales channels benefits leads promotion sale
25 March 2026 Analytics and data How to Use Summer Google Trends to Promote Your Brand? Experiential MarketingIn an era where consumers are seeking authentic experiences instead of just another product, the ability to read their intentions is becoming a key competency for marketers. Analyzing search trends with Google Trends is a free way to peer into the mind of the modern consumer and understand…Mariusz Piskor google Internet marketing tools promotion
6 March 2026 Strategy and business Where and how to advertise online for free? How to promote your business without a budget?A popular myth holds that effective promotion requires significant financial outlays. In reality, the internet offers numerous opportunities to build visibility without spending a penny—the only investment will be time and effort. The key is know-how and consistency. Free advertising…Mariusz Piskor budget free how to increase Internet marketing promotion advertising
13 February 2026 Life of Verseo Check out the nominations for the Mobile Trends Awards! Verseo is the media patron of the event.At Verseo, we keep our finger on the pulse of innovation, which is why we've become media patrons of the Mobile Trends Awards 2025. As a company that supports online business development, we want to promote solutions that set standards in usability and modern marketing. On March 26, 2026…Monika Pałczyńska promotion responsiveness verse
January 12 2026 Tools and technology What is UXPin? Learn about the features and capabilities of this tool for UX designers.UXPin is a comprehensive tool for interface design, prototyping, and product documentation management. It's often used by UX and UI teams when creating digital products. What is UXPin? UXPin is an advanced platform that combines mockup design, prototyping, and…Mariusz Piskor campaign promotion advertising
27 March 2025 Strategy and business What is demarketing and how does it work? Definition, types, and application examples.Every company wants to effectively promote its products and services, utilizing various marketing strategies. However, there are situations in which it is necessary to implement actions that, at first glance, could potentially jeopardize the brand. These are defined as…Maciej Popiołek what's that promotion strategy
2 February 2025 Social media How to Create a Facebook Page for Your Business? Step-by-Step InstructionsAlmost every internet user has a Facebook profile. While the platform's popularity may seem to have waned somewhat due to the rise of other services like Instagram and TikTok, it's still considered one of the most important…Maciej Popiołek fb guide promotion social media strategy
January 11 2025 Strategy and business Marketing Podcasts – A List of Channels That Provide Knowledge and Inspirations for 2025Do you specialize in creating marketing strategies? Or perhaps you have your own business and want to promote it effectively? Then you need knowledge and inspiration! You can gain this through training courses or webinars, which, however, are often expensive. Free ones are available for…Maciej Popiołek blog guide promotion strategy trendiest
November 27 2024 Strategy and business Storytelling – how to build stories that engage and sell?Storytelling is the art of creating engaging stories that capture attention and build an emotional connection with your audience. In marketing, business, and personal communication, stories play a crucial role in conveying values, differentiating your brand, and building relationships with your audience. A well-constructed narrative…Maciej Popiołek happy benefits promotion contents
November 25 2024 Strategy and business Personal branding – definition, elements and examples of how to create a personal brandPersonal branding, or building a personal brand, is the process of shaping an image that reflects a person's values, skills, and unique characteristics. In the digital age, a strong personal brand helps distinguish oneself in the job market, build expert authority, and establish valuable relationships.Maciej Popiołek what's that benefits guide promotion strategy
