August 12 2026 Social media How to promote posts on Facebook and Instagram without burning through your budget?The organic reach of company posts on Facebook and Instagram is limited, variable, and increasingly dependent on the format and content's ability to generate recommendations beyond the follower base. Paid post promotion has become commonplace, but many businesses treat the button…Mariusz Piskor facebook ads fb social media
July 8 2026 Paid Campaigns (PPC) Facebook Ads or Google Ads? Choose the platform that suits your product.Businesses planning their first paid campaign are most often faced with a dilemma: Google or Facebook advertising? These two platforms dominate the digital advertising market – together they account for over 50% of global online advertising spending (WPP Media, "This Year Next…" forecast).Mariusz Piskor digital marketing facebook ads google ads campaign advertising
13 May 2026 Paid Campaigns (PPC) Do Meta Ads (Facebook) make sense for my industry?The decision to enter Meta Ads is often based on market observations – your competition is likely already advertising on Facebook, so you feel it's your turn. The problem only begins when the campaign launches and the budget begins…Mariusz Piskor biznes facebook ads Internet marketing advertising sale
April 24 2026 Paid Campaigns (PPC) What are the fees for Facebook and Instagram ads (Meta Ads)?Advertising in the Meta ecosystem (Facebook and Instagram) is one of the most frequently used marketing tools today, allowing you to precisely reach specific audiences. However, how much does Facebook advertising cost? The answer is ambiguous. The cost depends on many…Mariusz Piskor dinner facebook ads How much does it cost koszty payment advertising
April 2 2026 Social media Meta Pixel (Facebook and Instagram) – what is it, how to implement it and how does it work?Advertising in the Meta ecosystem (Facebook and Instagram) allows for highly targeted user targeting. Campaigns can be targeted based on interests, age, location, and online behavior, among other factors. This allows brands to reach new audiences who previously had no…Mariusz Piskor analytics facebook ads tools advertising remarketing target
27 March 2026 Paid Campaigns (PPC) What is the minimum budget you can allocate for advertising? When should you increase your advertising budget?For entrepreneurs just starting their online advertising journey, determining the right online advertising budget to achieve real results is crucial. The answer isn't simple, as it depends on the chosen platform, industry, and business goals. Minimum technical thresholds and actual effectiveness…Mariusz Piskor budget facebook ads google ads How much does it cost advertising
20 March 2026 Paid Campaigns (PPC) Types of online advertising – a summary and differences between popular advertising channels and formatsUsers spend a huge portion of their time online—indeed, every internet user can now be considered a potential customer. Brands compete for consumer attention in dozens of places simultaneously, using various advertising channels. However, not every form of online advertising works…Adam Kubaszewski bing facebook ads google ads ppc advertising remarketing
12 March 2026 Paid Campaigns (PPC) How much does Facebook advertising cost? Meta Ads budget – how much should you start with?Planning your first Meta Ads campaign and wondering how much Facebook advertising costs? This is a question every business owner who wants to reach new customers through social media asks themselves. The answer isn't clear-cut, because the price of Facebook advertising…Mariusz Piskor budget facebook ads fb How much does it cost advertising social media
January 29 2026 AdBook Meta Ads – how to regain control and efficiency in campaigns?Automation in Meta ads (Facebook, Instagram, Threads) is standard today – and the Advantage+ system can optimize campaigns and improve results in real time. The problem begins when we give the algorithm full control and… let it spend its budget where…Mariusz Piskor facebook ads campaign optimization
November 20 2025 Case studies and interviews Cosmetic recipe for success: Verseo and Mokosh set a new standard for e-commerceDoes your marketing agency understand your products as well as you do? At Verseo, that's key! A sales increase of over 49% and a 56% higher ROAS year-over-year are just the beginning. Discover how we transformed advertising campaigns in…Monika Pałczyńska facebook ads fb remarketing
SEPTEMBER 27, 2024 Social media Dark Post – what is it, how does it work and when is it worth using in an advertising campaign?Social media like Facebook, Instagram, and TikTok offer enormous opportunities for advertising products, services, and brands. It's no surprise, then, that there are numerous promotional methods, often differing from the standard, widely known ones. One of them is…Maciej Popiołek what's that facebook ads fb
April 19 2022 Paid Campaigns (PPC) Targeting on Facebook – how to use Meta data to reach customers?Facebook is estimated to surpass 3 billion users in 2022. That's twice as many as Instagram and three times as many as TikTok, although the latter boasts the fastest growth rate and the potential to challenge for the crown with…Monika Pałczyńska facebook ads fb target
