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Website owners, including both websites focused on e-commerce and services, in order to develop their business definitely should take care of search engine ranking. It is not an easy task, but there are SEO tools for ranking websites that provide valuable data, which is essential for the success of the entire process. It is worth mentioning, for example, Google Keyword Planner, or Google Trends, which we can use for free.
One of the most important tools in the SEO industry is Ahrefs. Thanks to this service, SEO specialists can obtain a lot of valuable information crucial in choosing the right SEO strategy, including link building strategies. Ahrefs allows us to thoroughly research the website and analyze its competition. One of the key functionalities of this tool is link analysis.
Let’s take a closer look at what Ahrefs offers as an SEO tool.
Ahrefs – how to use it?
Here is a list of important Ahrefs features.
Google search rank tracking
With the Rank Tracker option, you can monitor website rank in Google search results on mobile devices and desktop computers. It is a quick and in-depth analysis of the competing websites. All you need to do is enter a list of keywords and fill in the details: country and URL of the website you want to test. Ahrefs tracks this SEO data in real-time and gives us information on basic metrics, including visibility, average position and organic traffic.
This data allows us to identify which keywords and subpages need a boost in terms of SEO. The introduced changes will help us to get higher ranks in the Google search results (SERPs), and thus attract new potential customers.
Keyword research tool – Ahrefs Keywords Explorer
Ahrefs Keywords Explorer, just like Google Keyword Planner, allows us to easily analyze keywords relevant to our business activities. The best SEO tools, including Ahrefs, let us discover many unique keywords on which your website can be displayed.
By simply typing one or more keywords into the search box, Ahrefs as an SEO tool can help us get thousands of related keywords. When analyzing the proposed list of keyword ideas, we can apply different filters for different metrics such as the number of searches, keyword difficulty, potential traffic, clicks, etc.
- Read more about keyword analysis & research
With this data, an SEO agency is able to find relevant keywords with high search volume but relatively low difficulty. Besides, it’s a perfect way to find long tail keywords (less general and more specific). Following the suggested keyword ideas may bring a lot of traffic from search engines to your website or online store.
Website analysis and optimization
Site Explorer is a quick way to gain insight into three strategic areas of SEO. First, we can find out which keywords our competition is showing on and which websites generate the most organic traffic in the Google search engine.
Secondly, we can analyze the links. This feature shows which pages published links leading to your (or your competitors’) websites and analyze their backlink profile (Ahrefs Backlinks report). It is therefore a great tool developing your link building strategies – Ahrefs shows e.g. broken links, and nofollow links. You can also find out, based on the Domain Rating indicator, what is the quality of links leading to a given domain compared to other domains available in the database.
And last, but not least, we are able to verify whether your competitors advertise in paid search results (Google Ads) and, if so, where the paid traffic is directed. The Site Audit feature is also very helpful in our SEO analysis, as it indexes all subpages within our site and then provides an overall “website’s SEO health score”, giving insight into all real and potential problems and recommendations on how to fix them.
Trends overview – Ahrefs Content Explorer
The Content Explorer by analyzing backlinks, organic traffic and shares in social media allows us to discover the most popular content that can be relevant to SEO activities. We also learn where the posts on the topics containing specific keywords are published.
All we need to do is to select the right keywords, e.g. those related to a given industry, person or business, and Ahrefs displays information about trends in search results. In a nutshell, Content Explorer and Alerts help copywriters and content marketing specialists monitor the popularity of digital content and provide ideas for valuable posts. Apart from Ahrefs, for this purpose, you can also use the free Answer the Public tool.
- Read more about the Best free SEO tools on Verseo blog!
Ahrefs – one of the best SEO tools for increasing search traffic
Ahrefs is a paid SEO tool that allows you to control Search Engine Optimization activities on the website, track your business competitors and their position on Google search results. It is therefore a very useful service in the daily work of SEO specialists. Considering how many functions are based on content analysis, a it is also great tool for every digital marketing specialist focused on creating content.