Marketing

Copywriting and Content Marketing – What’s the Difference?

If you want to strengthen brand awareness and at the same time build greater reach on the Internet, you need […]

E-Commerce Trends – Examples from China

China is the fastest growing e-commerce market in the world and there’s no indication that this is about to change. […]

SEO Marketing – How to Improve Search Rankings?

SEO Marketing is one of the more popular advertising activities opted for by companies with websites looking to attract more […]

Frequently Asked Questions – How to Make FAQs?

FAQ, or a Frequently Asked Questions list, is a subpage that presents a collection of the most popular issues raised […]

7 Popular Tools for Newsletters

The potential of newsletters is huge. With this form of marketing we reach people who have already left us their […]

CMS – What Is It?

Not so long ago, HTML was the bare minimum required to create and maintain a website. Today, however, it’s not […]

Lead Magnet

Generating leads is an activity that fast-growing companies do not spare time and resources for. The size and quality of […]

Call to Action – What Is It?

One of the most important features of marketing texts is the presence of a Call To Action (CTA) – usually […]

Hosting – What Is It?

Hosting is quite a mysterious term – people who are not in any way connected with IT or web hosting […]

How to Launch an Online Store?

The popularity of online shopping is clearly on the rise, as more and more consumers are coming to appreciate its […]

Case Study: The Benefits of Combining Advertising Channels

Today we’re looking at a store which outsourced its advertising to us since the day of its launch. It’s been […]

User-Generated Content – What Is It?

In the past, in the world of marketing, the advertiser spoke and the audience listened. Today, the relationship between the […]