What Are the Best Digital Marketing Channels?

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Digital marketing channels - which are the best?

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Society is changing every day. Its mentality, outlook on life, needs and aspirations are evolving. The result of these constant changes is also a constant modification of shopping and service habits. Moreover, the emergence and flourishing of the global network has greatly intensified social change, making it proceed ever faster. For this reason, standing still is the worst thing a marketing specialist can do. Ways to promote a brand are continually becoming obsolete – their effectiveness is fading, and they are giving way to new marketing strategies. New marketing channels continue to disappear and appear. We will address the most interesting one in this post!

Digital world allows you to advertise online through multiple marketing channels. The key to achieving the goals is to skillfully combine them, but before doing so, at least a basic understanding of each is necessary. What are the most popular and effective ways to reach customers? 

Google Ads is one of the most popular digital advertising channels. Its potential is used by thousands of businesses in hundreds of different industries and allows them to increase profits and improve brand exposure on the Web.

The most common option used by advertisers are text ads in the search network. Thanks to them, an ad can be published above the organic results, on the top of “regular” pages on Google – placing a link in such a place has a high probability of getting a conversion (being clicked), and thus redirecting the user to the advertiser’s website.

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About Verseo

Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań – Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]

You have right to:

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  2. correct your personal data,
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  4. restrain to process your personal data,
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If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority – President of Personal Data Protection Office.

We process your personal data to:

  1. handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
  2. promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
  3. protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation

You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.

We can share your personal data with trusted recipient:

  1. providers of tools made for: website analytics, marketing automation,
  2. hosting operators.

We will process your personal data by the time:

  1. which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
  2. of withdraw your permission .

We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.

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Although Google Ads are often equated solely with sponsored links in search results as described above, the system offers much more. In addition to text ads, Google allows you to advertise your business on YouTube and, thanks to the Google Display Network (GDN), on millions of various websites. GDN is one of the components that make up Google Ads. This includes microsites and personal blogs, as well as large portals with multi-million audiences. These range from expert sites, comprehensively covering specialized topics, to sites with show-biz gossip or sports news.

Also, advertising on YouTube can be very profitable – YT is, after all, one of the most popular search engines in the world in terms of traffic. Another interesting option may be to use the Display & Video 360, which allows to find and “rent” advertising space on the largest VOD (Video on Demand) streaming services.

For online stores, the main ally is Google Shopping – and to be more specific, Product Listing Ads (PLAs). When the user types in a specific phrase – for example, “adidas predator shoes”, product suggestions will appear above the search results (as well as above the aforementioned sponsored links). Such a box contains a photo of the item, the store’s name, the price and of course a link redirecting to the product page.

Google Ads is a system based on a CPC (cost per click) model. This means that you only pay when a user clicks on the ad and is directed to the promoted website. The display of the ad itself is therefore completely free. In Google Ads, there is no lower or upper limit on spending – it all depends on the industry, the competition, and even the time of day. 

SEO – website positioning

In a nutshell, SEO (Search Engine Optimization), also known as website positioning (wrongly, since SEO is one of the parts of positioning), deals with increasing the visibility of a website in search engines. After typing a specific keyword into the search engine, the engine usually displays a ranked list of several thousand websites. The essence of website positioning is to get a particular website to the top of the rankings – or if not, at least high enough to successfully generate organic traffic and attract prospective customers. The vast majority of users do not look at the second page of search results, or even at the items at the bottom of the first page. For this reason, presence in the “top” results is of much importance.

The position of a website is determined by the search engine’s algorithm based on more than 200 factors of varying “power”. Web crawlers analyze the content posted on the site, the technical aspects of the site’s frontend and backend, as well as the links leading to the site. Given the constant algorithm updates and the fact that only some factors have been officially disclosed by Google, successful positioning requires both a great deal of experience and constant experimentation.

SEO activities are divided into 2 categories.

On-site SEO

This term defines the actions we can perform on the website – often increase the amount of content and refine its quality, tailor the content for keywords, as well as deal with reducing the website’s loading time, compressing images, implementing an SSL certificate or taking care of correct display on different resolutions and devices (this is very important – most traffic today is generated by smartphones).

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Off-site SEO

This section of SEO deals with acquiring links that lead to the positioned site. Google assumes that users share links among themselves to websites they find valuable – no matter if it’s an online store with interesting discounts or a website with useful articles for students. 

Therefore, an important factor is the link profile, i.e. from external sites leading to the website. Of course, each link has a different value – some do not affect the “authority” of the website, while others will have a significant impact. The goal, then, is to collect links that have a real impact on a website’s position – and what’s more, it must be done as naturally as possible, in accordance with digital “social proof”.

What else is worth knowing about SEO when starting out? First of all, it is important to remember that positioning takes time. In the case of campaigns using Google Ads or Facebook Ads, the increase in traffic happens virtually immediately. SEO usually brings results only after several months. PPC campaigns are often compared to a sprint, and website positioning services to a marathon. On the other hand, SEO as a long-term activity is most often in the long term the cheapest way to increase website traffic and attract new customers.

Positioning works not only for businesses operating nationwide or worldwide. The users also search the Web for facilities, services or products in their immediate area, and with the increasing popularity of smartphones and GPS-based services, many businesses can skyrocket their online presence with local positioning.

Social Media marketing

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Over the years, social media has become an integral part of life and, consequently, business. In most industries, maintaining profiles on various portals – Facebook, Instagram, Twitter, TikTok and others – has even become a necessity. With the help of such profiles businesses can attract customers, get in touch with existing ones, get feedback, get involved in influencer marketing and at the same time present not only our products but also the business itself – its approach to business, values or team of employees.

Social media advertising has come a long way. While a few years ago it was enough to simply have a brand profile and publish updates regularly, today Facebook and other services often drastically limit organic reach, so that a post will be shown, in extreme cases, to as few as one per cent of subscribers. The remedy for such a situation are PPC ads on social media. Working on a similar principle to Google Ads, they can reach a large number of users, help acquire customers, or increase brand awareness. Today, in the vast majority of cases, it is no longer possible to effectively promote a brand on social media without investing in advertising.

The key to effective brand communication on social media is to match the communication code to the prevailing habits and users on a certain platform. On Instagram, images are the main medium, and text – especially content longer than 2–3 sentences – recedes into the background. LinkedIn brings together professionals and continues to be the place where job-related content matters most (and that means it’s worth looking for B2B clients there). Teens and young adults are the dominant groups on TikTok. Facebook, on the other hand, while still holding the trophy for the largest social platform with huge potential for brand owners, has long lost the respect of its youngest users. That’s not to say they can’t be found there, but in the collective consciousness Facebook has become a place for “boomers”. Twitter, on the other hand, is a platform for intense public communication between politicians and journalists.

This shows how dynamic the evolution of social media is, and nothing is a given forever. Given the number of users, businesses and brands present on various portals, social media is becoming crucial to building brand recognition. Marketing channels, therefore, require constant tracking and tailoring of messages to the current social situation.

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SEO writing: How to create search-optimized content

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SEO writing - what is it

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Even the best-designed website, laced with spectacular graphics, won’t reach the top of Google’s (or any other!) search engine popularity if you don’t invest in SEO texts. What are they? What structure should they have? How often should they be published on the website? Should you write them yourself or outsource them to an agency? We answer these and many other questions with the following publication. We hope you find this instructive and entertaining.

The times when a business’s website scored TOP10 “by itself” are long gone. The business has moved online, overwhelming virtual company websites with the weight of competition. What can be done to secure good ranks and overtake other rivals in the fight for the top spot? Among other things, SEO efforts, including the aforementioned SEO texts, can help. How to write valuable content that will be appreciated not only by our audience but also by Google’s bots? We have our own ways to do this, and we are happy to share them with you. Let’s fire up the engines and get going!

SEO texts – what are they?

The good old custom is to start with the basics and give the answers in a short summary. SEO texts – what are they? Nothing more than content to support the optimization of a website for queries from a popular search engine. Why invest in them? Because they translate into traffic that results in widespread conversions (time on site, purchases, newsletter sign-ups or direct contact with the vendor/service provider). How to recognize them? Good and properly written content is no different from high-quality product or marketing content. And finally – how to handle them properly? First of all, with sensitivity. Below we will expand on the topic and also explain why moderation and balance are especially important when it comes to SEO texts.

SEO texts are valuable content (that’s key), served up in a palatable yet thoughtful form as to optimization effects. SEO service texts are created (and certainly should be :)) mainly with the recipient’s needs in mind, who is looking for various types of information on the web, including information on a product or service. Properly written and equipped with a choice of phrases and headings, SEO text has the primary task of boosting the site to a higher rank within the search engine, attracting the user to the site and making them interested enough to stay there, derive knowledge from it and actively use the information provided, for example, by clicking on the links provided. The content of the text and the linguistic layer (style, correctness, fluency) must build a credible message that hits the taste and needs of the audience.

(You will find the rest of the article below the form)

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We will analyze your business and prepare an individual price offer for the optimal marketing mix for you. Completely free.

Your data is safe. More about data protection

Verseo spółka z ograniczoną odpowiedzialnością with its registered office in Poznań, at the following address ul. Węglowa 1/3, 62-122 Poznań is an administrator of your personal data.

About Verseo

Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań – Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]

You have right to:

  1. access to your personal data,
  2. correct your personal data,
  3. demand to remove your personal data,
  4. restrain to process your personal data,
  5. object of process your personal data,
  6. transfer your personal data,
  7. withdraw consent.

If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority – President of Personal Data Protection Office.

We process your personal data to:

  1. handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
  2. promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
  3. protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation

You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.

We can share your personal data with trusted recipient:

  1. providers of tools made for: website analytics, marketing automation,
  2. hosting operators.

We will process your personal data by the time:

  1. which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
  2. of withdraw your permission .

We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.

SEO articles need to be properly optimized for easy reading – both for humans and bots!  

Why these procedures? We’ve mentioned it before, but it’s worth doing once again. Well, in order to gain and maintain a high search engine ranking, intensify website traffic and gain a chance for a happy ending to the transaction process. Simply put – to stay ahead of the competition in the race for podium places and increase sales. 

What does this mean in practice? How is it done? Let’s delve deeper into the process…

SEO content – a brief guide for writers

SEO copywriting - step by step

When it comes to SEO texts, the rules of “breaking patterns” are unlikely to work here! In their case, we have clear guidelines on how to write to do it well. Here are the golden rules of writing for SEO that you should print out and hang above your desk. And then assimilate and use in practice!

Write to people

Those who have tried to tackle SEO texts at least once know that the line between formulating a message to a “live audience” and creating content suitable for Google’s bots is really thin. It’s not just about touching on topics that are interesting to prospective customers, solving their problems or arousing their interest. It is also the clarity of the message and its appropriate form. 

Excessively focusing on keywords in the text and trying at all costs to include as many of them as there are ants in an anthill will be counterproductive. First of all, few people will get through it. Google’s bots, which will give a meagre rating to the content presented, will also look away. To sum up – by putting SEO phrases in the text without any restraint, we are doing ourselves (if we are writing for personal use) or the client (if we are writing on commission) a disservice, or, more precisely – we are harming the website.

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Bonus…

What not to do? 

Do not use trumped-up texts like “We are one of the largest organizations in Europe.” After reading such a message, the reader might as well ask: “So?” Think about the benefits and create the message from that perspective. 

Flirt with keyword research

We intentionally used a moderately professional-sounding verbal nomenclature. However, we wanted to point out the need for delicacy in their use in SEO texts. It is to be tactful and sensitive. Let’s get down to specifics.

If you want to know what people are reading about,  take a peek at Google Trends. For free you will get information on what Internet users from all over the world are looking for.

Before you start creating an article, it’s also essential to check what phrases you’re able to “boost” and what your audience is actually looking for. For this purpose, you can use Keyword Tool or AnswerThePublic. It’s worth not limiting yourself to just the main phrases — those in the “long tail”  have great potential and often allow for easier search engine optimization for a given query. You may find that they will also consume far fewer resources (money and time), throughout the process.

Good advice…

If you want to use the full power of keywords, put them in eye-catching and inviting titles and mid-headings in the text.

Place emphasis on form…

You have a gift for assembling words into stately “bouquets”? Your description of cotton balls, written in flowery language, reads with more engagement than some bestsellers available in bookstores? That’s half the battle! Add keywords and take care of proper SEO text formatting. All sorts of bolding of important issues, italics, highlighting the most important parts of the text or bullets – everything is included! This will make the content clearer, emphasize the essentials and make Google’s bots’ work more pleasant. And they know how to return the favor.

Heads will be cut off for copying content.

Possibly hands. If you’ve read this emphatic statement and still don’t know how to write SEO texts – we’ll explain. DO NOT DUPLICATE CONTENT. If the words aren’t flowing out from under your fingertips like gusty streams, you can always outsource SEO texts. The price list is set individually by the agency. If you choose to work directly with a copywriter, the price list for SEO texts will be created based on:

  • the specificity of your industry,
  • the “substantive input” provided,
  • the number of texts (and the basic unit of account – characters with spaces ;)) included in the ordered package of content, 
  • your experience,
  • suggested deadline for turning in the material.

If writing is not your cup of tea, investing in professional SEO copywriting will be the best solution. Forget about copying excerpts from competitors’ posts. Why?

First of all – texts obtained by CTRL+C, CTRL+V, and those that come from different sites and are glued together into a single linguistic monstrosity on the fly, usually can not be read without realizing that something is wrong. And how you greet your audience is how they will perceive you for a long time. This rule also applies to spelling and punctuation correctness. Sometimes one comma changes everything!

SEO writing - commas save lives!

Second – you will get a ban from Google bots. It’s not hard to figure out which content came first. Are you a thief? You will get a slap on your wrist, nose and… other body parts. More importantly – you will be dethroned by Google. And that will really hurt! 

Ethical issues are also relevant here. Someone has worked hard or invested to have a unique feature on their site. And more humanly speaking – do not do unto others what you do not want others to do. And you, too, can fall victim to plagiarism, once you’ve produced your own beautiful and upcycled content.

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Personalize the message

You can present one message in several different ways. What for? To make sure your recipient understands you well. Speak a language that reaches them, and this will make them feel at home on your site. And then you can pop the champagne.

Since you have reached this point, it is safe to assume that you already know how to write SEO texts. To be absolutely sure, however, we serve examples below. 

Why is SEO writing important and how to implement it in SEO strategies?

SEO advertising texts or substantively valuable blog posts need to be created thoughtfully. As we wrote above, what matters is the right form, the length of the entry and the proper use of keywords. What does this mean in practice? How to write SEO texts that are practical and win positions at the top of the search engines results pages? 

Writing for SEO through the eyes and… in the words of a specialist

Head of Copywriting - Writing Blog Posts

We asked the boss of all bosses, Head of Copywriting, Verseo – Kasia Jurewicz, about why chiselling texts for SEO pays off and what their successive uploading to the website can give us!

With an excellent text (bon mot) you could create a buzz in a company; with a good advertising text (claim) – promote a brand and attract customers, with a good SEO text – “tickle” Google’s bots and boost a website rank in a search engine. In the era of gigantic e-commerce growth, the latter asset is especially important for companies, which face a race for the attention of customers seeking answers to their questions and needs online every day. – explains Katarzyna Jurewicz.

SEO copywriting is still sometimes considered second-rate creative writing. Some, while appreciating its role on the Internet, still accuse it of lacking the flair and quality that they believe only creative copywriting has (ad texts, slogans, catchphrases or product names). SEO copywriting earned this label in the early years of search engine development, when poor linguistic and substantive synonymized content, focused solely on stuffing as many keywords as possible into web pages, was the norm. This uncontrolled and wild race for visibility in the virtual space has thankfully come to an end, and with it — the era of byplay in the area of the word posted on the web. Today, entrepreneurs care about their image in the broadest sense, and it is they who, along with the developers of modern technological solutions responsible for searches, have courted quality.

Modern SEO copywriting plays a very important role in digital marketing and contributes significantly to the optimization of websites, affecting their visibility and promotion online. Text for the homepage, categories, product sub-pages, blog or sponsored articles, prepared according to strict SEO rules, is a value that cannot be overestimated. – she adds.

How to write SEO texts – a summary of the most important rules

If you’re still wondering whether it’s worth it to write SEO texts for your website – the answer is: YES! To serve valuable articles that will be appreciated not only by website visitors but also by search engine algorithms, bet on quality. In a broad sense.

Ideas for additional content can be born in your head or flow from suggestions from Internet users! Find out what topics are broadly discussed and what problems your target audience is struggling with. Solve them with your posts. Put the cat among the verbal pigeons, tone down emotions, and be intriguing and expressive. Make yourself known from your best side – literally and figuratively.

In addition to the typical articles that fall into a business blog, you may be tempted to post:

  • industry news with your own commentary,
  • coverage of events, actions or interventions,
  • tests and opinions,
  • case studies.

As you can see – there is a lot to choose from! Whatever form of expression you decide on, keep the visual issues in mind. 

Refine the title, and headings (h1, h2, h3…), use keywords and use “long tail” ones too. On top of that, be sure to “draw the sitemap” to make its structure even clearer to search engines. Your SEO strategy should consist of all of aforementioned steps.

Want more? Stop by the Verseo blog. There is a lot of useful information there, including how to write SEO content. Help yourself!

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SEO: How to position your website in Google Search?

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Effective Search Engine Optimization for websites

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Whether or not a site makes it to the first page of search results for a particular query depends on Google’s ranking factors, which index the site and determine its attractiveness to the user. If the indexing bots “don’t see” the page, there is little chance that it will rank high in the organic search results. Currently, there are about 250 factors that affect a website’s visibility. Proper optimization of the site for search engines and known algorithms is half the battle that affects successful SEO.

SEO & website positioning — what is it used for?

Any brand, which wants to make a name for itself on the Internet should carry out all the necessary SEO activities on that site. Every day users type hundreds of thousands of queries that lead to the websites in question. For the e-commerce industry, such statistics can contribute to organic website traffic, which is definitely cheaper than any other marketing efforts. However, you need to make sure that prospective customers come across your online business. Successful SEO depends on a number of factors, but it is definitely worth following SEO principles that can significantly affect your site’s visibility in SERPs (search engines results pages) and minimize the bounce rate.

A site that is optimized for indexing bots is search engine friendly. In consequence, it is indexed faster and ultimately more visible to the user.

Effective website positioning – but how?

Website positioning is a long-term process, evident even after a few months of implementing the first optimization processes. Any changes aimed at improving visibility in search results should start with your own site, through an internal audit. It is also worthwhile to conduct a competitive analysis, which helps to determine the market saturation in a particular industry, but it is also useful in drawing a conclusion vis-à-vis the activities of your own business.

(You will find the rest of the article below the form)

Contact us and get a free quote

We will analyze your business and prepare an individual price offer for the optimal marketing mix for you. Completely free.

Your data is safe. More about data protection

Verseo spółka z ograniczoną odpowiedzialnością with its registered office in Poznań, at the following address ul. Węglowa 1/3, 62-122 Poznań is an administrator of your personal data.

About Verseo

Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań – Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]

You have right to:

  1. access to your personal data,
  2. correct your personal data,
  3. demand to remove your personal data,
  4. restrain to process your personal data,
  5. object of process your personal data,
  6. transfer your personal data,
  7. withdraw consent.

If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority – President of Personal Data Protection Office.

We process your personal data to:

  1. handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
  2. promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
  3. protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation

You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.

We can share your personal data with trusted recipient:

  1. providers of tools made for: website analytics, marketing automation,
  2. hosting operators.

We will process your personal data by the time:

  1. which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
  2. of withdraw your permission .

We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.

Any action on a website to help increase its visibility in search results can be divided into several parts – both on-site and off-site. Meticulously and properly carried out activities, which will be implemented in accordance with the principle of White Hat SEO, will affect effective SEO.

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Defining the target group and location

First of all, you need to define the scope and purpose of our activities. The e-commerce industry may operate in a wider region, but local hairdressing or construction businesses should focus more on local positioning. When it comes to SEO and targeting a particular audience located in a specific city, it will be useful to take action not only within the site. It’s worth, and even necessary, establishing a Google My Business profile to help promote your business locally.

Determining the audience group, by gender and age, will make it easier to tailor the content and design of the site for a given user. These are factors that affect UX, and thus are significant for the amount of time a user will stay on the website.

Keyword research – choose relevant keywords 

This is one of the most important aspects of successful SEO because it is ultimately through keywords or specific queries that a user arrives at a site through a search engine. That’s why it’s so important to choose the right keywords to use not only in the headlines, and in the store description, but also in the title and description, in the categories and their descriptions, in the blog content, and in the tags. Keywords relating to the home page and subpages, must be woven into the text naturally to be friendly to Google crawlers, but also to the users themselves.

It is important to select phrases for your site (keyword tools will be useful here) so that the user can get to your site thanks to them. They are distinguished between several phrases and queries:

  • brand keywords – these are keywords that directly target the company name or a specific product and brand that the user is looking for.
  • local keywords – referring to the place, company and industry. They target user inquiries about a particular region, such as the best dentist in London, hairdresser Brighton, and construction services in Bristol.
  • long tail keywords– it is worth using them, especially in the e-commerce industry, as they help users find what they are looking for and allow them to narrow down the search field. The use of long tail phrases is useful, especially in industries with massive competition, such as shoe companies. The chances of a user finding a just-opened online shoe store just by using the ‘winter shoes’ phrase are slim. So you need to expand the phrase with additional defining words, such as red leather winter boots with thick heels.
  • guide keywords– how, where, what for, and why are questions worth using especially in blog articles. Users type them into the search engine when they want to learn something, and get answers to their questions, such as what is the best pizza parlor in Warsaw, how to protect the garden for winter, 5 ways to have healthy hair. It is worth using these queries in blog texts on the site.

Read more about keyword research on our blog:

Head section of the website

The homepage of the site should be search engine- and user-friendly in terms of keywords, which must be skillfully woven into the head section, that is, the page title, title and description, and headings.

Meta title and meta description – website traffic is largely generated by giving the right title that encourages the user to click through to the site. If the title matches the query, and the description further confirms the relevance of the query, then these two factors will affect the successful positioning of the site. It is definitely worth applying these tags to each page and subpage, while remembering that title must not exceed 60–70 characters, and the description — 160 characters (currently, because this parameter also changes slightly).

Headings (H1–H6) – this is a very important part of effective SEO, so you need to use heading tags, which will include keywords woven in naturally. Indexing bots scan a page from the top, so the <h1> heading should contain the phrase most relevant to the site, category, subcategory or product description.

Friendly URL – SEO is also affected by URLs, which should be user and algorithm friendly. They should be consistent with the page title. The site itself should also have an SSL certificate, which benefits the credibility of the site.

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Optimized images – each graphic that will be on the page should be described with alt and title attributes. In addition, images must not be too large, as they slow down the loading speed of the page, and thus affect the rejection rate, known as the bounce rate.

High quality content

Useful, original and unique content contributes to effective SEO. Businesses that care about the quality of the content they post on their site are seeing increasing click-through rates. The Panda algorithm boosts up websites that are full of useful and unique content while carrying content values enriched with relevant keyword phrases and queries. There is a reason why the value of content is appreciated when it comes to website SEO.

A business blog containing a lot of interesting tutorials can attract users to your website. It is definitely worth providing the user with quality content that will keep them browsing the site for longer. Substantive content containing keywords significantly influences its recognition by indexing bots as useful, and thus effective for SEO.

Importantly, no content can be copied from other sites or duplicated within the site, in which case we have what is known as duplicate content. It adversely affects SEO and visibility of the site in the SERPs.

A proper, clear page structure promotes SEO. Internal links, placed within the site, are a kind of a navigator for the user. Internal linking should be proper in terms of naming, correctness (whether one link leads to another) and efficiency (links must not be inactive or leading to a non-existent page).

Page loading speed, responsiveness and mobile version

These factors influence whether a user stays on the site. A site that loads too slowly or one that does not interact with mobile devices is not attractive to the user, and thus to indexing bots. The website should be optimized for this, as these factors affect Search Engine Optimization.

Social media presence

This is a factor that indirectly affects the effective search engine optimization of the site. A profile on social media facilitates communication with customers and makes a particular company seem decidedly friendlier to them. It’s also a way to share blog content or industry news with the user, which affects the credibility of the company. Ultimately, it’s also another way for users to become familiar with the content of your website.

Effective Search Engine Optimization

Optimization of the site should be carried out consistently and systematically. The website must “live” to be noticed by Google’s bots. SEO is a process, not a one-time activity, so don’t get discouraged if you don’t see increased traffic on your site after a month. Also keep in mind the useful tools that will help you measure the effectiveness of your activities, such as Google Analytics and Google Search Console. You also should follow similar industries, prevailing trends, or relevant algorithms. Effective SEO, however, starts with on-page optimization and publishing unique content.

Would you like to know more about Search Engine Optimization and website positioning? Join Verseo Academy and read our in-depth guides!

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How to advertise an online store? E-commerce digital marketing

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e-commerce digital advertising

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How to advertise an online store? E-commerce digital marketing

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The number of online stores is growing, driven by increased interest in online shopping. For you – as an e-store owner – this means you need to start extensive advertising efforts if you want to reach new customers or retain the ones you’ve already won over. Wondering where to start and what channels to bet on? Find out what kind of online store advertising produces the best results!

Online advertising is currently the best way to reach prospective customers. It allows you to take advantage of multiple channels that can be tailored to your needs and expectations. Nothing prevents you from investing in several forms of online advertising at the same time – such a multi-faceted approach can increase your chances of achieving sales success and allows you to optimize your efforts.

SEO – a way to get to the top of the search engine

E-commerce advertising starts with the presence of your website in search results. Statistics show that web users primarily choose those sites that are on the first page of a search engine, less often on the second. If your online store is located further down the page, it is practically non-existent. That’s why it’s so important to get to the top – preferably to the TOP 10. 

SEO – a series of activities related to search engine optimization and positioning of the website – helps achieve such results. The first step is to optimize the store, which includes meta tags, category descriptions, product descriptions, and content.

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Verseo spółka z ograniczoną odpowiedzialnością with its registered office in Poznań, at the following address ul. Węglowa 1/3, 62-122 Poznań is an administrator of your personal data.

About Verseo

Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań – Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]

You have right to:

  1. access to your personal data,
  2. correct your personal data,
  3. demand to remove your personal data,
  4. restrain to process your personal data,
  5. object of process your personal data,
  6. transfer your personal data,
  7. withdraw consent.

If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority – President of Personal Data Protection Office.

We process your personal data to:

  1. handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
  2. promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
  3. protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation

You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.

We can share your personal data with trusted recipient:

  1. providers of tools made for: website analytics, marketing automation,
  2. hosting operators.

We will process your personal data by the time:

  1. which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
  2. of withdraw your permission .

We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.

The key activity in SEO is to provide valuable links – in accordance with the chosen strategy. Equally important is to create a friendly structure of the site itself for Google bots, which index the site. In addition, many SEO experts believe that content is key – high quality, intriguing and responding to the needs of the customer group of interest. Such a statement makes sense given that the foundation of Google’s search engine is that it feeds off content and responds well to that which its users find appealing.

You can take care of the positioning of the website yourself (you can find plenty of information on this topic on the Web – for example, on our Verseo Academy). However, since SEO takes a lot of time and further training, many companies choose to entrust the work of improving search engine visibility to specialized agencies or freelancers.

Bear in mind that search engine optimization is a long-term process and requires attentiveness. There are situations in which a site quickly reaches the top (a lot depends on the budget and competitiveness), but by far more often you have to wait at least a few months for results. Plenty of companies invest in SEO because, in the long run, it’s the cheapest method of advertising their site and it also strengthens the value of the site itself.

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Google Ads for online stores

Search engine optimization of an online store is a long-term process, so you have to wait for results. To speed up customer acquisition, you can opt for professional Google Ads campaigns – this is paid advertising for an online store.

The most common form of Google Ads campaign is sponsored links, otherwise known as search engine advertising. It’s about displaying an ad above the organic results when a user types in a certain search query. By clicking on the link, the Internet user will be redirected to an online store or service offer page.

Google’s platform also gives you the ability to run Google Ads campaigns on external sites, thanks to Google Display Network. Advertising for your online store will appear in the form of banners that, once an Internet user is intrigued, will take them to the page in question.

The third option for professional Google Ads campaigns – one particularly popular with online stores – is Google Shopping. This is a tool that allows you to create a different type of search advertising – promoting specific products. What does it look like in practice? When a user types a product name into the search engine, your store’s offer will be displayed in a special box – along with the price and a picture.

Google Ads also allows you to fire off ads on YouTube, which are displacing traditional TV ads. This is because they offer a much cheaper way to reach better targeted groups. You can also create very reachable Google Ads campaigns with them and still save a lot of money compared to other forms of brand advertising.

Well, and why is Google Ads the most popular form of advertising on the Internet? And why is it considered basically perfect?

Firstly, it allows you to target your audience very well. The better matched the group, the more effectively invested the funds. If you spend EUR 100 in an ill-chosen group, you can get, for example, one customer this way. Similarly, EUR 100 spent in a group of potentially more interested customers may result in winning, for example, two or three customers, which will reduce the cost of acquiring a customer by 50 or 66% – any such optimization change allows you to invest your budget more sensibly, and Google Ads, thanks to its detailed outreach options, allows you to do exactly that.

Secondly, professional Google Ads campaigns are measurable. You know exactly how much it cost you to acquire a particular customer, and you know whether they were attracted by a search engine ad, a banner ad, or a YouTube video, for example. With a connection to Google Analytics, you can even know how they traversed the site to make the final purchase decision.

The third feature that makes Google Ads so valuable is the form of billing – most often in the CPC model. So you don’t pay for the mere fact that someone saw your ad on a search engine, but for the actual click and redirect to your site. 

Advertising on social media – Facebook Ads

Facebook Ads for online stores

Although there are many social networks, advertising on Facebook – especially in certain industries – is the most popular choice. It gives you the opportunity to:

  • conduct image communication with audiences – this allows building and sustaining long-term relationships,
  • acquire leads – get data on prospective customers, 
  • directly advertise products. 

The foundation is to create a fanpage. Even the best and most interesting posts, however, will not reach a wide range of prospective customers. Paid campaigns, which are distinguished by their considerable flexibility, can help.

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Your choices include:

  • sponsored posts,
  • Messenger ads,
  • remarketing banners.

An interesting option is a carousel going to the main section of the prospective customer. With it, it is possible to present many specific products. Among them, it is not uncommon to find those that a potential buyer is looking for.

Facebook is attractive to advertisers because, like Google Ads, it allows you to reach targeted groups, but also allows you to interact with users. Ultimately, it can engage more powerfully than YouTube.

Content marketing – for better visibility

Content marketing is a marketing effort that revolves around a variety of content. This is not a typical online store ad, as it most often complements other promotional channels and, for example, is an important element in the search engine optimization process. 

The essence of content marketing is to provide valuable content – useful from the viewer’s point of view. These are usually expert articles posted on external services, but also articles published on the company’s blog. 

Such activities help build a positive image and increase brand awareness. In addition, they help in acquiring valuable links, which is important in the context of SEO. 

In fact, however, this is just the tip of the iceberg. When thinking about content, we need to have in the back of our minds the powerful array of possibilities that are not just based on content but also on form. Content specialists can create webinars, tutorials, trend books, lookbooks, infographics, children’s books and whatever the heart desires. Any form used should be tailored to the expectations of the group.

Online store advertising – what to opt for?

It is difficult to clearly identify specific channels to achieve the best advertising results. It all depends on a number of factors – including your expectations, the needs of prospective customers, how you run your campaign and your industry.

Remember that the effectiveness of advertising for an online store is affected not only by the type of channel chosen but most importantly by:

  • correctly identifying the target group,
  • accurately specifying the purpose of the campaign being conducted,
  • systematic monitoring of results.

The last point is especially important, as you can modify your ads based on your performance – so that they bring even better results. At the same constant control gives time to increase/decrease funding for specific channels. 

If you are just starting out in your efforts to promote your online store, it will be difficult for you to implement professional Google Ads campaigns on your own. This is possible, as long as you have the right knowledge – it is crucial, among other things, to accurately specify your target audience or correctly configure specific ads. 

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If you want to make sure that the money invested in specific Google Ads campaigns will not be thrown down the drain, rely on the support of professionals. Online marketing experts will select the right tools to make the process of promoting your online store go more smoothly. This will increase the chances of achieving your goal, such as increasing sales, building brand awareness, and acquiring leads.

What is the difference between SEO and SEM?

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SEO SEM differences

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Today, almost every business has its web page. For potential customers to find it, it should appear in search results after typing specific keywords. This is why SEO and SEM are so important. Find out what these abbreviations mean and learn the differences between these two frequently confused terms.

SEO vs SEM

SEO and SEM are increasingly popular tools used to promote websites. However, not everyone knows the exact scope of their activities, which is why they are often confused or used interchangeably. Meanwhile, SEO techniques and SEM represent slightly different methods to appear in search results. The most common assumption is that SEM (Search Engine Marketing) is SEO (Search Engine Optimization) extended to PPC (Pay Per Click campaigns, i.e. Google Ads). What does this mean exactly? Let’s explain both concepts!

What is SEM? What is Search Engine Marketing?

Search Engine Marketing (SEM) is an approach aimed at improving the rank of a given page in search results. SEM encompasses organic results and paid results.

SEM is an end-to-end marketing process that aims to promote your website through various actions, including SEO. However, paid ads and links as well as other advertising tools are also used to achieve the desired results. The effectiveness of SEM is assessed based on users visiting the web page. They should also translate into better visibility of the site in the search engine result pages. All this creates more opportunities for conversion and therefore affects the commercial success of the business – of course, combined with a properly prepared website, offer and other factors that increase sales.

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We will analyze your business and prepare an individual price offer for the optimal marketing mix for you. Completely free.

Your data is safe. More about data protection

Verseo spółka z ograniczoną odpowiedzialnością with its registered office in Poznań, at the following address ul. Węglowa 1/3, 62-122 Poznań is an administrator of your personal data.

About Verseo

Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań – Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]

You have right to:

  1. access to your personal data,
  2. correct your personal data,
  3. demand to remove your personal data,
  4. restrain to process your personal data,
  5. object of process your personal data,
  6. transfer your personal data,
  7. withdraw consent.

If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority – President of Personal Data Protection Office.

We process your personal data to:

  1. handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
  2. promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
  3. protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation

You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.

We can share your personal data with trusted recipient:

  1. providers of tools made for: website analytics, marketing automation,
  2. hosting operators.

We will process your personal data by the time:

  1. which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
  2. of withdraw your permission .

We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.

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What is SEO – Search Engine Optimization?

SEO is a concept narrower than SEM. It includes the optimization of web pages for search engines, namely all activities aimed at achieving a higher rank in organic search results. How is it done? SEO is based on consistent activities giving long-term results. It implements strategies to ensure your website is visible to search engines and appears in the results.

How are SEO activities done? Multi-tracking. First, they can be divided into two types: on-page SEO and off-page SEO. On-site activities consist in preparing the website in terms of the search engine bots. The entire architecture of the website should be taken into account – from its construction and structure to the content. Appropriate optimization of the content on the website should include:

  • proper saturation with relevant keywords,
  • long and valuable content at the same time,
  • original content (no duplicate content from other websites or within the same website),
  • right headers, metadata and other attributes,
  • selection of internal linking (links leading the user to other content within the same website).

In addition, SEO should include the modification of the website structure – namely, its adaptation to the current requirements of search engines and users. Such changes may influence responsiveness (proper display of the website on different devices), implementation of an SSL certificate or code optimization.

Off-page SEO, on the other hand, is most often based on the so-called link-building, which means building a base of links leading to the website. This allows you to increase visibility and rank because sites linked by other pages are considered more valuable. It is worth noting, however, that nowadays, unnatural links are links created to manipulate the website’s ranking in search engines. This is considered a bad practice. Constantly learning indexing crawlers easily catch manipulation attempts and “reward” with better ranks only those pages that are credible and valuable for the user. Therefore, the most commonly used are:

  • link exchange,
  • SEO – taking into account the users’ requirements,
  • content optimization by creating useful content.

Black hat SEO, is a practice against search engine guidelines, for example, spamming forums, adding relevant keywords on the website in an unnatural way and creating content that is useless from the user’s point of view. These are practices that were very popular not so long ago and were even the basis of SEO. Thanks to the improvement of indexing bots, bad practices are now easily detected, which results in lowering the rank of the page in the search engine or even blocking it, making it invisible.

SEO vs SEM – What are the differences?

To sum up: SEO and SEM goals are the same (generate traffic), and the activities carried out within these two approaches should be consistent with each other. There are, however, significant differences. First of all, SEM is a much broader concept. SEO focuses only on getting the best possible results in terms of organic traffic. On the other hand, SEM also uses paid ads so that specific content can reach the audience and the website traffic increases – whether organically or not.

A good SEM campaign cannot exist without SEO. Sometimes, however, these concepts are treated separately, assigning SEO to all organic activities and SEM to paid advertising only. If you want to promote your website, the best way is to combine both ways of promotion.

SEOand SEM – act wisely

SEO and SEM have one more thing in common – the need to conduct only consistent and well-planned activities. Otherwise, they will not bring the expected result. They can even backfire! Developing the right strategy is very important as SEO and SEM techniques take time and money. In order not to waste them, you have to be prepared. What do you have to remember when implementing SEO and SEM solutions?

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Setting goals

Improving the rank and visibility of the website is a direct result of the SEO and SEM strategy, but it is not its main goal. Nor is it enough to say that the aim is to obtain maximum profits. The goals of the campaign should be specific – only then will it be possible to decide how to achieve them. This can be an increase in sales, the number of inquiries, subscriptions, etc. – depending on your business profile and current demand. 

Patience

Who wouldn’t like to get publicity and lots of customers in a short time? In practice, however, it is unrealistic. SEO and SEM are long-term processes with long-term effects. Especially in the case of SEO, the effect does not cease immediately after finishing the implementation of the strategy and is successfully maintained for the next months. SEM strategies – for example, advertising in search engines – allow you to drive traffic on the site much faster, but usually, it does not immediately translate into increased conversion.

For this reason, people investing in SEO and SEM need patience. This is not a one-time advertising campaign. Optimization activities should be carried out continuously to adapt to user requirements and technological progress, and at the same time stand out from the competition, which may be constantly growing.

By the way – it’s not worth employing SEO and SEM specialists who promise to get specific, very good results in a short time. Often these “specialists” use aggressive techniques that may even lead to blocking the site in the future. Search engine optimization takes time – and there are no shortcuts. The better the strategy, the longer the results will last.

Investing

SEO and SEM is an investment that will pay off if it is accurate. However, you should be prepared to incur certain costs. Theoretically, SEO activities can be carried out completely for free, however, SEO involves appropriate knowledge. That is why specialists are usually hired for this purpose. SEM campaigns also require financial resources, although it is worth noting that compared to other forms of advertising they are inexpensive. Small, local businesses can conduct effective promotion for as little as several dozen euros a month (including the cost of the ad itself).

Studying the results

Constant monitoring of website traffic is the only way to check how specific elements of an SEO or SEM strategy are working. This is important because the reaction to certain activities cannot be predicted. So we have to check and see what works and what doesn’t. Then it is easier to decide whether to intensify a given practice or change it to another – to achieve the goals set at the very beginning.

SEO and SEM – why is it worth it?

Are you not sure if you should invest in SEO and SEM? Currently, it is one of the most important marketing activities that allows companies to exist without huge expenditures on advertising. The advantages of investing in a decent strategy in the field of SEO and digital marketing include:

  • Efficiency – the possibility of obtaining very good results at low costs.
  • Targeted traffic – in the case of the traditional form of advertising, it is much more difficult to predict who will see it. On the Internet, you can rank yourself on specific keywords that are searched for by users interested in a specific topic.
  • Friendly reception – even paid links in search engines and other similar activities in the field of SEM are accessible and minimally invasive. Thanks to this, you do not have to worry that you will lose potential customers from the very beginning due to irritating and intrusive advertising.
  • Long-term benefits – SEO and SEM is not an advertisement that works only when it’s displayed, but long-term action that will affect the recognition and reputation of the brand and allow it to constantly reach a larger group of interested parties.
  • Scalability – digital marketing can be conducted in many ways and on any scale; therefore, it can be effective for local services and large global corporations.You need both SEO and SEM

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Remember that the best results will always come from the combination of SEO and SEM. SEO works organically and in the long term, but requires a long wait for results. On the other hand, SEM allows you to speed up the promotion process and specify many of its aspects, but it requires more financial resources. Only together do they create a mutually complementary duo, giving the best results. The optimized and constantly improved website combined with well-targeted regularly ran PPC campaigns will help you increase brand recognition and gain more traffic!

SEO Tools: Ahrefs – What Is It?

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Ahrefs - best SEO Tools

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Website owners, including both websites focused on e-commerce and services, in order to develop their business definitely should take care of search engine ranking. It is not an easy task, but there are SEO tools for ranking websites that provide valuable data, which is essential for the success of the entire process. It is worth mentioning, for example, Google Keyword Planner, or Google Trends, which we can use for free.

One of the most important tools in the SEO industry is Ahrefs. Thanks to this service, SEO specialists can obtain a lot of valuable information crucial in choosing the right SEO strategy, including link building strategies. Ahrefs allows us to thoroughly research the website and analyze its competition. One of the key functionalities of this tool is link analysis.

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Let’s take a closer look at what Ahrefs offers as an SEO tool.

Ahrefs – how to use it?

Here is a list of important Ahrefs features.

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Contact us and get a free quote

We will analyze your business and prepare an individual price offer for the optimal marketing mix for you. Completely free.

Your data is safe. More about data protection

Verseo spółka z ograniczoną odpowiedzialnością with its registered office in Poznań, at the following address ul. Węglowa 1/3, 62-122 Poznań is an administrator of your personal data.

About Verseo

Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań – Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]

You have right to:

  1. access to your personal data,
  2. correct your personal data,
  3. demand to remove your personal data,
  4. restrain to process your personal data,
  5. object of process your personal data,
  6. transfer your personal data,
  7. withdraw consent.

If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority – President of Personal Data Protection Office.

We process your personal data to:

  1. handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
  2. promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
  3. protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation

You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.

We can share your personal data with trusted recipient:

  1. providers of tools made for: website analytics, marketing automation,
  2. hosting operators.

We will process your personal data by the time:

  1. which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
  2. of withdraw your permission .

We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.

Google search rank tracking

With the Rank Tracker option, you can monitor website rank in Google search results on mobile devices and desktop computers. It is a quick and in-depth analysis of the competing websites. All you need to do is enter a list of keywords and fill in the details: country and URL of the website you want to test. Ahrefs tracks this SEO data in real-time and gives us information on basic metrics, including visibility, average position and organic traffic.

This data allows us to identify which keywords and subpages need a boost in terms of SEO. The introduced changes will help us to get higher ranks in the Google search results (SERPs), and thus attract new potential customers.

Ahrefs SEO - Rank Tracker

Keyword research tool – Ahrefs Keywords Explorer

Ahrefs Keywords Explorer, just like Google Keyword Planner, allows us to easily analyze keywords relevant to our business activities. The best SEO tools, including Ahrefs, let us discover many unique keywords on which your website can be displayed.

Ahrefs SEO - Keywords Explorer

By simply typing one or more keywords into the search box, Ahrefs as an SEO tool can help us get thousands of related keywords. When analyzing the proposed list of keyword ideas, we can apply different filters for different metrics such as the number of searches, keyword difficulty, potential traffic, clicks, etc.

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With this data, an SEO agency is able to find relevant keywords with high search volume but relatively low difficulty. Besides, it’s a perfect way to find long tail keywords (less general and more specific). Following the suggested keyword ideas may bring a lot of traffic from search engines to your website or online store.

Ahrefs SEO - Keyword Explorer

Website analysis and optimization

Site Explorer is a quick way to gain insight into three strategic areas of SEO. First, we can find out which keywords our competition is showing on and which websites generate the most organic traffic in the Google search engine.

Secondly, we can analyze the links. This feature shows which pages published links leading to your (or your competitors’) websites and analyze their backlink profile (Ahrefs Backlinks report). It is therefore a great tool developing your link building strategies – Ahrefs shows e.g. broken links, and nofollow links. You can also find out, based on the Domain Rating indicator, what is the quality of links leading to a given domain compared to other domains available in the database.

Ahrefs SEO - Site Explorer

And last, but not least, we are able to verify whether your competitors advertise in paid search results (Google Ads) and, if so, where the paid traffic is directed. The Site Audit feature is also very helpful in our SEO analysis, as it indexes all subpages within our site and then provides an overall “website’s SEO health score”, giving insight into all real and potential problems and recommendations on how to fix them.

Trends overview – Ahrefs Content Explorer

The Content Explorer by analyzing backlinks, organic traffic and shares in social media allows us to discover the most popular content that can be relevant to SEO activities. We also learn where the posts on the topics containing specific keywords are published.

Ahrefs SEO - Content Explorer

All we need to do is to select the right keywords, e.g. those related to a given industry, person or business, and Ahrefs displays information about trends in search results. In a nutshell, Content Explorer and Alerts help copywriters and content marketing specialists monitor the popularity of digital content and provide ideas for valuable posts. Apart from Ahrefs, for this purpose, you can also use the free Answer the Public tool.

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Ahrefs – one of the best SEO tools for increasing search traffic

Ahrefs is a paid SEO tool that allows you to control Search Engine Optimization activities on the website, track your business competitors and their position on Google search results. It is therefore a very useful service in the daily work of SEO specialists. Considering how many functions are based on content analysis, a it is also great tool for every digital marketing specialist focused on creating content.