August 5 2026 Strategy and business What is a SWOT Analysis? Definition and Application in BusinessBusiness decisions are rarely made based on gut instinct – especially those related to the company's development direction, a new product, or entering an unfamiliar market. A SWOT analysis allows you to see such a situation from both sides, including what's happening internally…Mariusz Piskor analytics biznes sale strategy
July 9 2026 Strategy and business Word-of-mouth marketing – what is it? The influence of opinions and strategies for building authenticityWord-of-mouth marketing, also known as buzz marketing, is one of the oldest yet still effective strategies for building brand trust. It relies on natural recommendations and conversations between people, rather than paid advertising. In this article, we explain what buzz marketing is…Maciej Popiołek what's that benefits opinion promotion social media strategy
July 3 2026 Strategy and business Customer satisfaction survey – how to avoid spoiling it and learn about customer opinions?Consumers can receive several requests for feedback per week—after a purchase in an online store, after a conversation with a consultant, or after a package is delivered. Amidst all this noise, it's easy for a message to become just another ignored message. Furthermore, a poorly designed customer satisfaction survey…Mariusz Piskor what's that how to create guide sale strategy
June 22 2026 Strategy and business How to choose sales channels to maximize profits?Do you have a refined offering and a growing advertising budget, but sales aren't growing as expected? The problem may lie not with what you're selling, but with where and how you're reaching customers. Sales channels are one of those elements…Mariusz Piskor biznes how to choose sales channels sale strategy
June 12 2026 Tools and technology Typography in marketing, or how to choose a font for your website and advertising creationsBefore a user reads the first word on your website, ad, or poster, they've already formed an initial opinion of your brand. This happens instantly and largely unconsciously – and typography is responsible for this. Well-chosen…Mariusz Piskor digital marketing Internet marketing strategy Website
June 2 2026 Strategy and business Company image on the Internet – how to build brand recognition and reputation?Your company's brand is its most valuable asset. It determines whether a customer chooses you or switches to a competitor. A well-built online company image can sell better than many advertising campaigns – because it works on…Mariusz Piskor Internet marketing promotion strategy trendiest
31 May 2026 Strategy and business Marketing strategy in the age of AI – how to plan e-marketing activities?Many entrepreneurs treat marketing as a collection of disconnected activities—a Google ad here, a Facebook post there, a newsletter somewhere else. However, individual activities, even those conducted with dedication, rarely produce lasting results unless there's a…Mariusz Piskor ai digital marketing campaign Internet marketing project strategy
April 29 2026 Strategy and business Why didn't the previous agency deliver the results?Lack of results from working with an agency is one of the most common situations companies bring to us. The scenario usually plays out similarly: campaigns ran for months, budgets were spent regularly, reports were delivered – but there was no real impact on sales or the number of enquiries…Mariusz Piskor agency biznes campaign Internet marketing strategy
April 8 2026 Strategy and business What is networking? How can you strategically build relationships in the business world?Networking is the foundation of a modern career and company development. Skillfully building a network of business contacts can open doors that knowledge or experience alone cannot. But what exactly does it involve? Networking – what is it? The simplest definition…Adam Kubaszewski biznes guide strategy
April 3 2026 SEO and Content Marketing How to adapt your content strategy to the requirements of generative engines (AI)?Generative Engine Optimization is a practical marketing response to the situation in which users don't see a list of links (as in traditional search engines), but only a single, synthetic response from a language model. Website positioning offers AI responses. A new content strategy…Adam Kubaszewski ai happy how to choose Seo strategy contents
9 March 2026 Paid Campaigns (PPC) Advertising a Clothing Store Online? Proven Online Marketing StrategiesEffective advertising for a clothing store requires a combination of well-thought-out marketing activities, precise communication, and tailored tools to the target audience. The following guide presents proven strategies that help increase visibility and sales in the fashion industry. How to choose a name for a fashion store…Mariusz Piskor e-commerce advertising strategy
6 March 2026 Paid Campaigns (PPC) How to advertise a language school online? Advertising strategies for language courses.Effective language school advertising requires a combination of marketing strategies, market analysis, and creating a valuable offering that will distinguish the school from the competition. The following article provides detailed promotional tips and considerations for opening a language school in…Mariusz Piskor local advertising strategy
