June 17 2026 Paid Campaigns (PPC) YouTube video campaigns – how to turn views into real sales?YouTube is not just a video site, but also a platform often referred to as the world's second-largest search engine—and one of the most effective advertising channels. According to DataReportal's "Digital 2025: Poland" report, YouTube's potential advertising reach…Mariusz Piskor algorithm How much does it cost campaign optimization advertising remarketing
April 2 2026 Social media Meta Pixel (Facebook and Instagram) – what is it, how to implement it and how does it work?Advertising in the Meta ecosystem (Facebook and Instagram) allows for highly targeted user targeting. Campaigns can be targeted based on interests, age, location, and online behavior, among other factors. This allows brands to reach new audiences who previously had no…Mariusz Piskor analytics facebook ads tools advertising remarketing target
20 March 2026 Paid Campaigns (PPC) Types of online advertising – a summary and differences between popular advertising channels and formatsUsers spend a huge portion of their time online—indeed, every internet user can now be considered a potential customer. Brands compete for consumer attention in dozens of places simultaneously, using various advertising channels. However, not every form of online advertising works…Adam Kubaszewski bing facebook ads google ads ppc advertising remarketing
19 February 2026 Paid Campaigns (PPC) Remarketing and budget in Google Ads – how to reach customers and control expenses?How does remarketing work? Remarketing is an advertising technique that allows you to reconnect with users who were previously interested in your brand. For example, they may have visited your website, browsed your offer, added a product to their cart, or taken other actions, but ultimately didn't…Mariusz Piskor google ads koszty remarketing
November 20 2025 Case studies and interviews Cosmetic recipe for success: Verseo and Mokosh set a new standard for e-commerceDoes your marketing agency understand your products as well as you do? At Verseo, that's key! A sales increase of over 49% and a 56% higher ROAS year-over-year are just the beginning. Discover how we transformed advertising campaigns in…Monika Pałczyńska facebook ads fb remarketing
December 23, 2024 Paid Campaigns (PPC) Targeting B2B ads on Facebook – the best ways to reach business customersFacebook advertising is commonplace for B2C companies. After all, social media is a great way to reach consumers. But what if your company primarily serves business customers? Is it worth investing in…Maciej Popiołek fb campaign conversions remarketing target indicators
November 25 2021 Case studies and interviews Case Study Selsey (Facebook Ads) – Increased Revenue with Lower Advertising CostsFacebook isn't strictly a sales channel, as most people visiting it don't intend to buy. Does this mean a Facebook Ads campaign isn't profitable? Absolutely not! Properly executed, it can help you acquire many new customers and become…Magdalena Walczak case study fb campaign conversions koszty remarketing
18 March 2019 Paid Campaigns (PPC) How does remarketing work? Understand the mechanics that bring customers back.Remarketing—the wingman of every marketer? Many of us assume that internet users hate online advertising. According to data collected by the Interactive Advertising Bureau, 26% of PC users and 15% of mobile device users have AdBlock. On the other hand…Maciej Popiołek what's that advertising remarketing
12 March 2019 Paid Campaigns (PPC) Facebook Remarketing – How to Target Audiences? Don't Lose Potential CustomersHow to use Facebook remarketing? Facebook remarketing is a method of returning ads to customers who are already on Facebook and have already interacted with your brand, for example, by visiting your website. Someone who is already familiar with your product…Jakub Michalak facebook ads fb remarketing
18 May 2018 Strategy and business Advertising your accounting firm on Google Ads. Campaign types, keywords, and remarketing.Accounting firm advertising - Google AdWords campaign example. Google AdWords advertising allows companies from almost any industry to promote their products and services. AdWords allows advertisers to easily reach internet users interested in specific services/products, as they have the ability to…Jakub Nowak google campaign conversions remarketing keyword target
July 4 2017 Analytics and data Google Analytics Remarketing Lists – Step-by-Step Setup GuideGoogle Analytics remarketing lists – something to boost conversions! Users often search for various services by visiting several, or even a dozen, websites across various industries. But what if, at some point, another activity distracts the user from their computer…Tomek Luczak analytics google instruction integration configuration remarketing
2 May 2017 Analytics and data Instructions for creating an "Abandoned Cart" remarketing list in Google AnalyticsRemarketing lists and abandoned shopping carts. When shopping, users often browse online stores looking for the right product. They add products to their carts while browsing multiple sites, often to compare costs, such as the total cost of products and shipping, or while browsing…Joanna Hałaszkiewicz analytics instruction configuration conversions remarketing
