August 31 2026 Paid Campaigns (PPC) SEO, PPC, and SEM from the ground up. What is it and how does search engine marketing work?SEM is a whole, while SEO and PPC are two paths to the same customer. We'll break down the concepts and show you where to start.Weronika Chorążewicz what's that guide ppc PULL Seo
August 14 2026 Paid Campaigns (PPC) The Truth About Google Ads – Debunking False Opinions and Popular MythsEntrepreneurs just starting out in online advertising often encounter conflicting information. Some claim that Google Ads is a waste of money, while others claim that it's impossible to build online visibility without this tool. About the advertising system…Mariusz Piskor google ads guide ppc
August 7 2026 Paid Campaigns (PPC) What You Can and Can't Advertise? An Analysis of Regulations and Sensitive IndustriesNot every product or service can be promoted equally freely. Some industries operate under complete advertising bans, while others can only communicate with the audience under strictly defined conditions. Furthermore, advertising platforms have regulations that are sometimes stricter than the…Mariusz Piskor ppc advertising
July 27 2026 Paid Campaigns (PPC) CPM – what is it and how to calculate it in online advertising?CPM is one of the basic pricing models in online advertising, used primarily in campaigns focused on reach and building brand awareness. Understanding this metric allows you to consciously plan your budget and compare the profitability of various advertising channels. In this article, we explain…Mariusz Piskor google ads ppc advertising
July 13 2026 Paid Campaigns (PPC) How to Pass the Google Ads Exam on Your First Try? Theory and PracticeGoogle Ads Certification is an official certification issued by Google, certifying your knowledge of this advertising platform. Freelancers, agency specialists, in-house marketers, and even those just entering the industry apply for it. In this article, we explain exactly what it is…Mariusz Piskor certificate google ads ppc advertising
23 March 2026 Paid Campaigns (PPC) Basic information about Google Ads – what is it and what does advertising on Google involve?Google Ads is one of the most important and effective advertising systems in the world. It allows companies to reach potential customers precisely when they are searching for specific products or services. Simply put, Google Ads is a Google advertising system based primarily on performance models – primarily PPC (Pay Per Click),…Adam Kubaszewski what's that definitions google ads benefits ppc advertising
20 March 2026 Paid Campaigns (PPC) Types of online advertising – a summary and differences between popular advertising channels and formatsUsers spend a huge portion of their time online—indeed, every internet user can now be considered a potential customer. Brands compete for consumer attention in dozens of places simultaneously, using various advertising channels. However, not every form of online advertising works…Adam Kubaszewski bing facebook ads google ads ppc advertising remarketing
December 22, 2023 Paid Campaigns (PPC) Advantages and disadvantages of SEO and PPC – what do you need to know before choosing?When growing your business, acquiring new customers is certainly important. Many companies that used traditional forms of advertising like flyers and banners have realized greater benefits by investing their budget in online marketing. When it comes to promoting…Maciej Popiołek google ads benefits ppc advertising Seo
SEPTEMBER 8, 2018 Paid Campaigns (PPC) PPC (Pay-Per-Click) – How to Use the Cost Per Click Model in Google Ads Campaigns?PPC advertising: An advertising model in which a company pays only when a link is clicked to a promoted website is called PPC advertising. PPC advertising is short for Pay Per Click, or CPC for Cost Per Click.Guest article cpc campaign conversions koszty ppc
December 27, 2017 Paid Campaigns (PPC) Why not make your campaign smart? – Smart campaigns on the Google Display NetworkSmart Display Campaigns - a simple way to effective advertising on Google Regardless of what marketing strategy you are planning: acquiring a customer, informing them about a new product or service, or persuading them to buy your product, a campaign on the Display Network...Kasia Nowakowska ai google ads campaign ppc advertising
SEPTEMBER 28, 2015 Paid Campaigns (PPC) Google Ads Glossary – a description of key PPC terms. What's the difference between CTR and CPC?What's the difference between CTR and CPC? Does the campaign's destination address have to be the same as the display address? Is a campaign group synonymous with a campaign? Learn the basics of a Google AdWords campaign! Ads can appear above the results…Guest article cpc definitions google ppc
