July 24 2026 SEO and Content Marketing How to check the search volume for a keyword?Search volume is one of the first metrics considered when planning content and selecting keywords for SEO. It allows us to estimate the level of interest in a given term and helps us decide whether it's worth creating content for a specific query. In this article, we show…Mariusz Piskor phrase Seo keyword search
June 24 2026 SEO and Content Marketing Google position – how to check where my website ranks?For years, a page's position on Google has been considered a fundamental measure of SEO effectiveness. In 2026, the picture is more complex: AI overviews, language model summaries, and the growing percentage of searches ending without a click have changed what it means…Mariusz Piskor phrase google how to choose Seo keyword search
June 19 2026 Paid Campaigns (PPC) Google Keyword Planner – how to use it in SEO and Ads campaigns?Choosing the right keywords is the foundation of any effective online strategy – both in SEO and paid advertising. The phrases users enter determine whether they land on your website or see a competitor's ad.Mariusz Piskor phrase google google ads Seo keyword
January 23 2026 SEO and Content Marketing How to choose keywords for positioning to be visible on the local market?Online visibility is essential for the success of any local business these days—from restaurants to beauty salons. However, simply having a website isn't enough—you also need to ensure it's accessible to customers in your area. That's exactly what…Mariusz Piskor phrase local keyword
December 3, 2025 Social media Facebook Debugger – what is it and how to check Open Graph metadata?Facebook Debugger is a tool that allows you to check how Facebook reads a website's metadata. It allows you to quickly detect errors in link previews, images, and descriptions and effectively correct them. What is Facebook Debugger used for? Facebook Debugger helps you control…Mariusz Piskor audit phrase keyword
3 Września 2024 SEO and Content Marketing AnswerThePublic – How to find the topics your customers are looking for?To create effective online content that reaches as many users as possible and increases a website's search engine ranking, content managers must ensure that the content meets user intent and meets their needs. This is an essential element…Maciej Popiołek phrase tools keyword
3 March 2023 SEO and Content Marketing High-converting keyword strategy – phrases that generate salesSEO keywords are phrases or terms that users enter into search engines when searching for content they're interested in. By optimizing the text on your company website, you can increase your website's visibility in search results and attract more organic traffic. Simply put—…Monika Pałczyńska phrase how to choose keyword
December 8, 2022 SEO and Content Marketing Keyword effectiveness – how to check which ones work and which ones waste SEO potential?Do you run an online business and are looking for a proven way to outperform your competitors? Then the terms "website positioning," "keywords," and "SEO" are familiar to you. You include the right keywords in your texts, ensure high-quality content—all of this is great.Paul Jankowski phrase keyword indicator
January 3 2022 Paid Campaigns (PPC) Google Ads Matches – Meaning, Differences, and How to Use for Campaign OptimizationWhen we create ads on the Google Search Network, the system requires us to add keywords—terms that, when entered by the recipient, will trigger the ad. A keyword can be one or more words—it will be…Magdalena Walczak phrase google ads advertising
SEPTEMBER 19, 2021 Case studies and interviews Case study – Shoper store positioning (160% increase in TOP3 keywords)At Verseo, we optimize nearly 50 stores based on the Shoper platform. We have extensive experience, and the system has proven to be SEO-friendly, as evidenced by our results. We receive many inquiries from potential clients regarding…Magdalena Walczak case study phrase ranking Seo shopper visibility
July 30 2021 Case studies and interviews SEO Case Study – Home and Garden Industry (+700% increase in TOP10 phrases)We often begin our SEO work when a client already has established some search engine visibility and a good reputation among customers and simply wants to fully utilize their website's potential. Sometimes, however, we start from scratch, taking…Artur Krawczyk case study phrase linking ranking keyword visibility
April 12 2021 SEO and Content Marketing What are keywords? Definition, role in text, and selection for search engine algorithms.A keyword phrase is—nomen omen—one of the key concepts related to website positioning in search engines. The proper selection of keywords and their number determines a website's visibility online, and therefore how…Adam Kubaszewski what's that phrase keyword
