27 March 2026 SEO and Content Marketing Internal linking errors – correct internal link building for SEOInternal linking is often underestimated, yet in fact, it's one of the pillars of website positioning. In fact, faulty internal linking can squander the SEO potential of even the best content. Properly planned internal link building, in turn, is one of…Adam Kubaszewski mistakes jak naprawić linking Seo
19 February 2026 AdBook Google Ads Changes – What Not to Do, What Works, and What's Changed?The world of Google Ads isn't standing still—the rules of the game, formats, and algorithms are evolving month by month. We'll show you how to adjust your strategy to avoid mistakes, leverage what really works, and prepare for the upcoming changes. Today, Google…Mariusz Piskor mistakes google ads
January 22 2026 AdBook Marketing automation that sells – even while you sleepDid you know that well-configured marketing automation can generate revenue while you relax? Simply let the system send the right message at the right time, direct potential customers to the right sales funnel, and remind them of the offer when it's…Mariusz Piskor mistakes on site contents
December 9, 2025 SEO and Content Marketing How long will it take for SEO results to appear? Time and factors – how long should you wait for SEO results?The question of how long it will take for SEO results to appear comes up in almost every conversation with clients. It's difficult to pinpoint a single, universal answer – SEO isn't an activity with instant gratification, but a process in which many variables influence…Adam Kubaszewski mistakes guide social media
24 Września 2025 SEO and Content Marketing Google has messed up SEO reports! How does removing the num 100 parameter affect the data?In September 2025, the &num=100 parameter, which had been a fundamental tool for SEO specialists and marketers for years, was removed from the search engine. The result? Google Search Console data looks different, with the number of impressions dropping, the average position rising… and it's easy to draw erroneous conclusions.Veronica Kaczmarek mistakes google report
January 21 2025 SEO and Content Marketing Cloaking in SEO – definition, types and consequences of unethical practicesThe desire to increase a website's visibility in Google search results often leads to unethical and prohibited activities known as Black Hat SEO. These include cloaking, an illegal SEO technique that…Maciej Popiołek algorithm mistakes what's that
June 17 2022 E-commerce and sales The most common B2B e-commerce mistakes that reduce online stores' profitsB2B online sales, especially during the pandemic, have imperceptibly grown to such proportions that they have significantly exceeded the profits generated by B2C sales! We're taking a closer look at this branch of e-commerce. If you want to know how to navigate it efficiently and, above all,…Maciej Popiołek B2B mistakes e-commerce integration payment ux
November 5 2021 Analytics and data Facebook Ads and Google Analytics – why the data doesn't match and which one to trust?When running a Facebook Ads campaign and analyzing its results in both the Ads Manager dashboard and Google Analytics, you may notice varying degrees of variation in the reported data. While small discrepancies generally don't cause major concern,…Marta Starczewska mistakes facebook ads Ga4
August 24 2021 Strategy and business The Deadly Sins of In-House Marketing – Three Mistakes That Slow Down Your Company's GrowthDear reader, before delving deeper into this text, I caution you that it may be somewhat harsh in tone and may change the standard understanding of marketing work in a given company. This applies especially to entrepreneurs hiring for…Krzysztof Maslowski mistakes jak naprawić koszty guide strategy
August 28 2020 Tools and technology UX audit – how to identify and fix basic errors on a website?Do you have an interesting offer, a polished website, you care about content quality and SEO, and you're active on social media, yet you're still not satisfied with your conversions? Perhaps the problem lies with your website's usability. A UX (User Experience) audit can…Maciej Popiołek audit mistakes ux
July 13 2020 Social media 7 Most Common Social Media Mistakes – Are You Making Them Too?Many companies make the wise decision to embrace social media marketing. Unfortunately, they often conclude that such efforts are ineffective. Why is this? They may be unknowingly making serious mistakes that negatively impact…Jakub Nowak mistakes fb social media
June 3 2020 SEO and Content Marketing Why do clients abandon SEO? How do you retain clients?Every agency strives to ensure its clients stay with them for as long as possible. Therefore, they promote their services by offering dozens of reasons to stay with them. However, we decided to break this convention and analyze the reasons why…Rafał Stefanowicz mistakes benefits report Seo strategy visibility
