July 27 2026 Paid Campaigns (PPC) CPM – what is it and how to calculate it in online advertising?CPM is one of the basic pricing models in online advertising, used primarily in campaigns focused on reach and building brand awareness. Understanding this metric allows you to consciously plan your budget and compare the profitability of various advertising channels. In this article, we explain…Mariusz Piskor google ads ppc advertising
July 13 2026 Paid Campaigns (PPC) How to Pass the Google Ads Exam on Your First Try? Theory and PracticeGoogle Ads Certification is an official certification issued by Google, certifying your knowledge of this advertising platform. Freelancers, agency specialists, in-house marketers, and even those just entering the industry apply for it. In this article, we explain exactly what it is…Mariusz Piskor certificate google ads ppc advertising
July 8 2026 Paid Campaigns (PPC) Facebook Ads or Google Ads? Choose the platform that suits your product.Businesses planning their first paid campaign are most often faced with a dilemma: Google or Facebook advertising? These two platforms dominate the digital advertising market – together they account for over 50% of global online advertising spending (WPP Media, "This Year Next…" forecast).Mariusz Piskor digital marketing facebook ads google ads campaign advertising
June 29 2026 Paid Campaigns (PPC) Google Display Network (GDN) – how to reach customers with images?The Google Display Network gives brands a platform for what traditional search advertising doesn't: a visual presence in the places where users spend time every day. It's a channel that allows you to reach potential customers with visuals before they…Mariusz Piskor google ads images advertising
June 19 2026 Paid Campaigns (PPC) Google Keyword Planner – how to use it in SEO and Ads campaigns?Choosing the right keywords is the foundation of any effective online strategy – both in SEO and paid advertising. The phrases users enter determine whether they land on your website or see a competitor's ad.Mariusz Piskor phrase google google ads Seo keyword
June 3 2026 Paid Campaigns (PPC) Making money with Google Ads – where to start and how to increase profits?Google Ads is an advertising platform that has been driving sales for companies worldwide for years. Although it requires an investment in advertising budget, a well-planned campaign can pay for itself many times over. According to Google data, advertisers generate an average revenue of around $2…Mariusz Piskor google ads campaign Products advertising sale
8 May 2026 Paid Campaigns (PPC) Does online advertising work in a B2B model?For many companies, the decision to launch online advertising isn't based on a belief that it's the right channel, but rather on peer pressure. "Everyone's on Google Ads," "the competition is on LinkedIn," "you have to do something online" – the problem…Mariusz Piskor B2B biznes e-commerce google ads campaign advertising
6 May 2026 Paid Campaigns (PPC) Are changes to the website necessary for the ad to work?In advertising campaigns, it's easy to assume that results depend primarily on what happens in the advertising system. Budget, bids, keywords, settings—these seem paramount. The problem is that in practice, many campaigns reach…Mariusz Piskor google ads campaign optimization advertising Website
4 May 2026 Paid Campaigns (PPC) Why aren't my ads generating queries?One of the most frustrating situations in marketing is when a campaign is working, ads are showing, clicks are coming in—but no inquiries are coming in. Then the conclusion is reached: advertising isn't selling. The problem is, the mere presence of traffic doesn't have much…Mariusz Piskor google ads campaign conversions leads advertising
1 May 2026 Paid Campaigns (PPC) When will I see the first results of my online advertising campaign?The question of when the first results of online advertising will appear is often asked even before the campaign begins. Decisions regarding budget, channel, and agency expectations depend on the answer. The problem is that most of them are too…Mariusz Piskor biznes google ads campaign koszty advertising
April 27 2026 Paid Campaigns (PPC) Google Ads Automation – How to Save Time and Increase Advertising Profits?Manually managing advertising campaigns consumes dozens of hours each month, yet it doesn't guarantee optimal results. Fortunately, Google Ads offers advanced mechanisms that take over routine tasks and allow you to focus on your business strategy. Google Ads automation is now…Mariusz Piskor automation google ads how to increase advertising
27 March 2026 Paid Campaigns (PPC) What is the minimum budget you can allocate for advertising? When should you increase your advertising budget?For entrepreneurs just starting their online advertising journey, determining the right online advertising budget to achieve real results is crucial. The answer isn't simple, as it depends on the chosen platform, industry, and business goals. Minimum technical thresholds and actual effectiveness…Mariusz Piskor budget facebook ads google ads How much does it cost advertising
