July 8 2026 Paid Campaigns (PPC) Facebook Ads or Google Ads? Choose the platform that suits your product.Businesses planning their first paid campaign are most often faced with a dilemma: Google or Facebook advertising? These two platforms dominate the digital advertising market – together they account for over 50% of global online advertising spending (WPP Media, "This Year Next…" forecast).Mariusz Piskor digital marketing facebook ads google ads campaign advertising
June 20 2026 Paid Campaigns (PPC) SEM advertising – what is it and why is it worth investing in?SEM is one of the oldest terms in online marketing, but its scope in 2026 looks completely different than it did just a few years ago. Alongside organic SEO and paid campaigns, it also includes visibility in AI tools, and the boundaries…Mariusz Piskor cpc google campaign conversions advertising PULL
June 17 2026 Paid Campaigns (PPC) YouTube video campaigns – how to turn views into real sales?YouTube is not just a video site, but also a platform often referred to as the world's second-largest search engine—and one of the most effective advertising channels. According to DataReportal's "Digital 2025: Poland" report, YouTube's potential advertising reach…Mariusz Piskor algorithm How much does it cost campaign optimization advertising remarketing
June 3 2026 Paid Campaigns (PPC) Making money with Google Ads – where to start and how to increase profits?Google Ads is an advertising platform that has been driving sales for companies worldwide for years. Although it requires an investment in advertising budget, a well-planned campaign can pay for itself many times over. According to Google data, advertisers generate an average revenue of around $2…Mariusz Piskor google ads campaign Products advertising sale
31 May 2026 Strategy and business Marketing strategy in the age of AI – how to plan e-marketing activities?Many entrepreneurs treat marketing as a collection of disconnected activities—a Google ad here, a Facebook post there, a newsletter somewhere else. However, individual activities, even those conducted with dedication, rarely produce lasting results unless there's a…Mariusz Piskor ai digital marketing campaign Internet marketing project strategy
8 May 2026 Paid Campaigns (PPC) Does online advertising work in a B2B model?For many companies, the decision to launch online advertising isn't based on a belief that it's the right channel, but rather on peer pressure. "Everyone's on Google Ads," "the competition is on LinkedIn," "you have to do something online" – the problem…Mariusz Piskor B2B biznes e-commerce google ads campaign advertising
6 May 2026 Paid Campaigns (PPC) Are changes to the website necessary for the ad to work?In advertising campaigns, it's easy to assume that results depend primarily on what happens in the advertising system. Budget, bids, keywords, settings—these seem paramount. The problem is that in practice, many campaigns reach…Mariusz Piskor google ads campaign optimization advertising Website
4 May 2026 Paid Campaigns (PPC) Why aren't my ads generating queries?One of the most frustrating situations in marketing is when a campaign is working, ads are showing, clicks are coming in—but no inquiries are coming in. Then the conclusion is reached: advertising isn't selling. The problem is, the mere presence of traffic doesn't have much…Mariusz Piskor google ads campaign conversions leads advertising
1 May 2026 Paid Campaigns (PPC) When will I see the first results of my online advertising campaign?The question of when the first results of online advertising will appear is often asked even before the campaign begins. Decisions regarding budget, channel, and agency expectations depend on the answer. The problem is that most of them are too…Mariusz Piskor biznes google ads campaign koszty advertising
April 29 2026 Strategy and business Why didn't the previous agency deliver the results?Lack of results from working with an agency is one of the most common situations companies bring to us. The scenario usually plays out similarly: campaigns ran for months, budgets were spent regularly, reports were delivered – but there was no real impact on sales or the number of enquiries…Mariusz Piskor agency biznes campaign Internet marketing strategy
April 1 2026 E-commerce and sales How to Attract Customers to Your Store? The Importance of SEO and Online AdvertisingWondering how to promote your online store? It's obvious you should do it online. The question, however, is: where and how to advertise your store? Online advertising, indeed, has many names. There are more options today than ever before: Google Ads,…Monika Dudek e-commerce google campaign conversions advertising visibility
21 February 2026 AdBook Google Ads – How to Stay in Control Using AutomationAutomation in Google Ads can be your greatest ally… or your most expensive campaign mistake. Performance Max, smart bidding strategies, and the new Merchant Center offer enormous potential, but they require proper preparation, data, and constant oversight. When automation begins to work…Mariusz Piskor automation google ads campaign
