Facebook Ads Guide

Facebook Ads Guide

Facebook Ads is not just about collecting likes on your fanpage or comments below your posts. By honing your skills, you can use Facebook Ads to start selling products, gaining leads, filling digital carts, acquiring new users, etc. – you can actually use the FB ads system to achieve any type of conversion on your website or app.

Who’s this guide for?

This guide was written especially for those who are only getting acquainted with Facebook advertising. For those who are already familiar with this service, it is a way to strengthen and verify your knowledge. I’ll discuss the most important options, settings and tools of Facebook Ads Manager and reveal how to efficiently use them. Once you’ve read this guide you’ll be able to activate your Facebook Ads account and create your first effective ad.

What can you find in this Facebook Ads Guide?

• Ad and a “boost a post” button – what’s the difference?
• Ads manager structure
• Campaign, ad set, ad – what is it all about?
• Audiences – types and creations
• Account configuration
• Facebook Pixel and Pixel Events – how to use it?