Image sizes – Facebook, LinkedIn, YouTube, Instagram, TikTok and more!
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Image sizes – Facebook, LinkedIn, YouTube, Instagram, TikTok and more!
- Facebook – image sizes
- Instagram – image sizes and formats
- Twitter – image sizes and formats
- LinkedIn – image sizes and formats
- TikTok – image sizes and formats
- YouTube – image sizes and formats
- Google Display Network and Display & Video 360 (programmatic) – images dimensions
- Rich Media (programmatic)
- Responsive Display Ads
- Discovery Ads
- Image dimensions and social media networks
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The bloom of social media platforms and advertising systems such as Google Ads has completely changed digital marketing. Google, Facebook, Instagram, Twitter, LinkedIn and other services are now part of a huge ecosystem – both business and technological. In many industries, ignoring social media and advertising networks means that the company misses a great opportunity to display the brand, contact the customer and, of course, increase sales.
In order to achieve marketing, PR and sales effects in social media, you have to adapt to the environment that is constantly evolving. The functions, user interface and legal regulations of social networks and advertising services are subject to dynamic changes, and it’s sometimes really hard to keep up with them. Choosing a specific image or video for a post can completely change its reach and the recipients’ feelings, so – especially in the case of photos and videos – a marketer should strictly follow the technical recommendations of Facebook and other websites.
Below you can see the extensive list of image and movie formats and sizes that are a good first step to achieve good results. What dimensions should photos on Instagram, Twitter, LinkedIn, or Facebook have? What about, for example, Google Display Network and programmatic Display & Video 360 ads?
Facebook – image sizes
Currently, the Facebook profile picture is displayed in the shape of a circle with the most common dimensions:
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- on computers (desktop): 170 x 170 pixels
- on smartphones and tablets (mobile): 128 x 128
- in the light version (older phones): 36 x 36
If you use Facebook in the mobile web browser (such as Google Chrome), the dimensions will vary depending on the device – for example, Facebook wall on the Safari browser on iPhone SE 2, displays the avatar is 80 x 80 pixels, while on a computer with a 1920 x 1080 FullHD monitor, the photo is displayed in resolution 40 x 40 pixels.
The most important thing is that the profile picture should have an aspect ratio of 1: 1 (square), and the key elements should be centered – Facebook will cut the edges. The photo should be much larger than its displayed dimensions – even with a 1000 x 1000 aspect ratio – the website will properly scale it, so we can be sure that the avatar will not be “pixelated” on any device.
Cover Photo
Most desktops display the image at a resolution of 820 x 312 pixels. On smartphones and tablets (mobile), the cover photo will be cropped to 640 x 360 pixels, so it’s good to put the most important elements in the middle.
Group cover photo
The recommended photo size is 1640 x 856 pixels. If your photo is larger, don’t worry – it will be displayed correctly, as long as you keep the aspect ratio of width to height 1.91:1.
Event photo
Recommended size: 1200 x 628 pixels – the photo will not be centered and will look the same on different resolutions.
Post image sizes
- Horizontal image: 1200 x 900
- Vertical image: 800 x 1000
- Square image: 1080 x 1080
Post video
The video in your post should have an aspect ratio of 16: 9 (horizontal video) or 9:16 (vertical video) – preferably 1920 x 1080 or 1080 x 1920 or higher resolution. The system allows for uploading a movie up to 240 minutes long and up to 4 gigabytes.
Facebook Stories
The dimensions for Facebook Stories are the same as for Instagram Stories – they are displayed in an aspect ratio of 9:16. Recommended dimensions: 1080 x 1920 pixels.
Collection ads – Instant Experience
The mobile canvas format is not used very often, but many marketers appreciate its multimedia and high level of interaction with the user. The collection should be in square (1: 1) or vertical (9:16) format.
Post with a link (linkpost)
The best results are achieved with the size of 1200 x 628 pixels (large horizontal thumbnail) or 1080 x 1080 (square format).
Carousel
From 2 to 10 photos or videos (can be combined together). Photos and videos will be displayed in square format and should be at least 1080 x 1080 pixels.
Slideshow
An animated format that allows you to choose from 3 to 10 photos. You can choose an aspect ratio of 16:9 or 1:1.
Page Like Ads (Page Follow Ads)
The most popular format is horizontal photos with dimensions of 1200 x 444 pixels or square photos with dimensions of 1080 x 1080 pixels.
Facebook Messenger – image size
The thumbnail is located between the conversations in the conversation list and displayed in a 1:1 aspect ratio (it is recommended to upload an image with a resolution of 1080 x 1080 or higher). After clicking, the user will see the full ad.
In the expanded view (i.e. after clicking), the full image will be displayed – it should have an aspect ratio from 16: 9 to 1:1 (vertical images will not be accepted by the system). According to the official guidelines, the minimum dimensions are 254 x 133 pixels, but in practice Facebook rejects such small images in this advertising format – the image sent must have a resolution of at least 500 x 262 pixels.
Maximum file size: 30 MB. You must also add text to the image – up to 150 characters with spaces in the content and up to 40 characters with spaces in the header.
Facebook Messenger – Stories
As with other Stories, the image should have an aspect ratio of 9:16 and a resolution of 1080 x 1920 or higher.
Instagram – image sizes and formats
- Square photo – recommended 1080 x 1080 pixels
- Horizontal photo – recommended aspect ratio is 1.91:1 with a width of 1080 pixels.
InstaStories
The vast majority of users view Instagram on smartphones, the best InstaStories aspect ratio is 9:16 with the dimensions of 1080 x 1920 pixels.
Video Posts
Aspect ratio of videos that you want to post on Instagram can range from 1.91: 1 to 4: 5.
Instagram Video
The best visual effects are achieved by using a ratio of 9:16 or 4:5.
Twitter – image sizes and formats
Profile pictures
1:1 ratio, the space in the square angles will be trimmed so that Twitter can display the circular avatar. The officially recommended size is 400 x 400 pixels and the image can be uploaded in JPG, PNG, or GIF format (maximum 2 MB).
Cover photo
3:1 ratio, the dimensions recommended by Twitter are 1500 x 500 pixels. It will look the same on each device, because Twitter does not cut off fragments of cover photos.
Images in Tweets
Twitter also allows you to publish photos (JPG or PNG file) and GIFs.
The maximum file size is 5 MB when publishing from a mobile application and 15 MB when publishing via the website. The image in the timeline is displayed at a 16:9 aspect ratio and graphics with a higher height will be cropped. GIFs and videos can be square.
In a traditional post, you can post up to 4 photos at a time. They will be displayed in the gallery form.
- 2 photos: side by side, aspect ratio 7: 8
- 3 photos: one photo 7: 8, the other two photos 4: 7
- 4 photos: 2 x 2 grid with images displayed in 2: 1 aspect ratio
Twitter Cards
Twitter Cards is a simple modifier of the Twitter links layout. After pasting the address into the Tweet, the system searches for the relevant metadata in the linked website code, so that instead of a standard text link, you can choose one of the following types.
Summary card – such links include a photo (minimum dimensions are 120 x 120 pixels, square format, maximum 1 MB), page title (up to 70 characters), short description (up to 200 characters) and a fragment of the URL address.
Summary with large image card – a format similar to the above, but with a different image size. It is larger and therefore better exposed, which may result in a greater number of clicks. The description is cut to 3 lines in the desktop version and is not displayed on iOS or Android mobile apps.
The image should be cropped to a 2:1 aspect ratio (minimum: 300 x 157 pixels, maximum: 4096 x 4096 pixels). Available formats: JPG, PNG, WEBP and GIF (the first frame of the image will be used as a thumbnail, if the GIF is animated).
Player card – Summary Card with a graphic thumbnail of the audio or video file that can be played. Clicking on the link in the Player Card in the mobile application opens an emulated Twitter browser, where the user can play the content. Clicking on the player card in the desktop version allows the user to see the content directly on the Twitter timeline.
The thumbnail in the Player Card should have an aspect ratio of 1:1 (square) or 16:9 (horizontal) and a minimum size of 640 x 360 pixels, and the attached audio/video file itself should not exceed 5 MB.
App Card – a format design to promote mobile applications. Clicking on the link will take the mobile user directly to the app in the Google Play or Apple Store, where it can be purchased or downloaded for free. A post in this format includes the title, description, and app icon, and optionally, price and average user ratings of the promoted app.
You can see a preview of the displayed link thanks to the Twitter Card Validator tool. In WordPress, the Yoast SEO and JM Twitter Cards plugins can help you in setting metadata on subpages.
LinkedIn – image sizes and formats
Due to specific target groups (managers, CEOs, professionals) in many industries, LinkedIn is a great advertising tool.
LinkedIn profile photo: 400 x 400 pixels, although it is definitely better to choose slightly larger dimensions in the 1:1 aspect ratio.
LinkedIn – cover photo
Cover photo 1584 x 396 (4:1 aspect ratio). Depending on the screen, the cover photo on the LinkedIn profile may be cropped by the website, so it’s better to place the important elements closer to the center and test the display on different devices.
LinkedIn Stories
As with InstaStories and Facebook Stories, the best dimension will be 1080 x 1920 (aspect ratio 9:16).
Company Profiles:
- Company photo (logo): 300 x 300 pikseli
- Company cover photo: 1128 x 191 pikseli
- Company culture tab – main photo: 1128 x 376 pixels
- Company culture tab – non-standard modules: 502 x 282 pixels
- Company culture tab – company gallery: 900 x 600 pixels – recommended size, minimum size 264 x 176
Images in posts:
- Images in the post: aspect ratio 1: 1, dimensions 1200 x 1200 (a square is displayed on the desktop) and 1200 × 628 (a horizontal image is displayed on mobile devices)
- Link image: 1200 x 628
- Video: from 256 x 144 pixels to 4096 x 2304 pixels
LinkedIn Ads formats:
Single image ad: 1: 1 aspect ratio, the maximum image size is 7680 x 7680 pixels
- Carousel: The maximum image size is 6012 × 6012 pixels, and the recommended size of a single image is 1080 × 1080 pixels, with a 1: 1 aspect ratio
- Video ads: width: between 640 and 1920 pixels, height: between 360 and 1920 pixels, aspect ratio: between 1.778 and 0.5652
Dynamic ads: 100 x 100 pixels
Sponsored content: 1200 x 627 pixels
- Business Banner image: 646 x 220
TikTok – image sizes and formats
TikTok is an application that has gained immense popularity in recent years, especially in the youngest age group.
Profile picture on TikTok
Recommended: 200 x 200 pixels, 1: 1 ratio, JPG or PNG format
In Feed ads
5 to 60 seconds video that “fakes” organic content in the “for you” tab. Video with sound.
Video aspect ratio: 1: 1 or preferably 9:16 – image resolution 1080 x 1920
Formats: MP4 / MPEG / 3GP / AVI / MOV
Brand Takeover Ads
Ads displayed immediately after launching the application.
Video aspect ratio: recommended 9:16 – 1080 x 1920 pixels
Video length: 3-5 seconds without sound, .gif or static .jpg image.
TopView Ads
Ads displayed immediately after launching the application.
- Video aspect ratio: recommended 9:16 – 1080 x 1920 resolution
- Video length: 5-60 seconds
TopView Lite
This format is similar to the standard TopView, but the ad starts without sound and is displayed in much less time – up to 5 seconds.
Video aspect ratio: preferably 9:16 – 1080 x 1920 resolution
Video length: 3-5 seconds or JPG image displayed for 3 seconds
In addition, the formats Branded Effects Ads / Branded Hashtag Challenge / Branded Hashtag Challenge Plus are also available.
It is worth remembering that usually on TikTok, the ad content is partially covered, for example by buttons on the right, logo or description. Therefore, it is recommended to center the most important elements to make sure that they will be visible in every situation and on every device.
YouTube – image sizes and formats
Banner dimensions on YT
The recommended minimum image size for YouTub banner is 2048 x 1152 pixels with an aspect ratio of 16:9. With such dimensions, the “safe zone” in which you can place various elements and be sure that they will not be cropped on different devices is 1235 x 338 pixels. The maximum file size is 6 MB.
Profile photo/channel photo
Square or circular image with the recommended size 800 x 800 pixels.
Video Thumbnail
Recommended thumbnail size is 1280 x 720 (16:9 ratio) with the minimum width of 640 pixels – the higher the resolution, the better.
Posts on Community Tab
1:1 ratio, no minimum image resolution. Apart from static images you can also upload animated GIFs.
Display ads
Resolution: 300 x 60 pixels or 300 x 250 pixels
Overlay Ads
Resolution: 468 x 60 or 728 x 90 pixels.
Video Ads
The recommended ratio is 16:9 (horizontal – FullHD resolution) or 1:1 (square – 1080 x 1080 or higher).
Google Display Network and Display & Video 360 (programmatic) – images dimensions
Uploaded Display Ads in Google Display Network – dimensions
The available formats are GIF, JPG, PNG, the file size cannot exceed 150 KB. The same dimensions apply to uploaded HTML5 display ads.
Square and rectangle
- 200 × 200 Small square
- 240 × 400 Vertical rectangle
- 250 × 250 Square
- 250 × 360 Triple widescreen
- 300 × 250 Inline rectangle
- 336 × 280 Large rectangle
- 580 × 400 Netboard
Skyscraper
- 120 × 600 Skyscraper
- 160 × 600 Wide skyscraper
- 300 × 600 Half-page ad
- 300 × 1050 Portrait
Leaderboard
- 468 × 60 Banner
- 728 × 90 Leaderboard
- 930 × 180 Top banner
- 970 × 90 Large leaderboard
- 970 × 250 Billboard
- 980 × 120 Panorama
Mobile
- 300 × 50 Mobile banner
- 320 × 50 Mobile banner
- 320 × 100 Large mobile banner
Rich Media (programmatic)
Lightbox image size
- Logo: minimum 50 x 50 pixels (maximum size 1024 x 1050, image up to 200 KB)
- Image gallery: 1,9:1 ratio
- Video: public video published on YouTube
Flipbook image size
- Logo: maximum dimensions 170 x 65 pixels, size up to 20 kb, JPG or PNG
- Video: 16:9 ratio, length up to 1 minute, maximum size: 1 GB. Available formats: AVI, M4V, MOV, MP4, MPEG, MPG, OGV, WEBM and WMV
Blank slate, cuecard, and panorama
Ads can be displayed in resolutions listed below:
- 160 x 600
- 250 x 250
- 300 x 50
- 300 x 250
- 300 x 600
- 320 x 50
- 320 x 320
- 320 x 480
- 336 x 280
- 728 x 90
Dimensions and ratios of various ads elements (images, fonts, etc.) in such ads are published on Google support website (“assets checklist” tab).
Responsive Display Ads
Brand logo:
- Horizontal: recommended 1200 x 300, minimum 512 x 128 pixels (4:1 ratio)
- Square: recommended 1200 x 1200, minimum 128 x 128 pixels
Image size:
Horizontal: recommended 1200 x 628, minimum 600 x 314 pixels (1,91:1 ratio)
Square: recommended 1200 x 1200, minimum 300 x 300 pixels
Discovery Ads
Brand logo
- Square: recommended 1200 x 1200, minimum 128 x 128 pixels
Image size:
- Horizontal: recommended 1200 x 628, minimum 600 x 314 pixels (1,91:1 ratio)
- Vertical: recommended 960 x 1200, minimum 480 x 600 pixels (4:5 ratio)
- Square: recommended 1200 x 1200, minimum 128 x 128 pixels
Image dimensions and social media networks
Digital advertising systems, including social media platforms, provide great opportunities. Of course, this is only one of the hundreds of aspects that a marketer must pay attention to when planning a given campaign. However, there’s no doubt – in most cases, the guidelines of a given platform should be a marketer’s Bible. Resizing images and taking care of proper aspect ratios allows – at least to some extent – to avoid wasting budgets.
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