Our actions
Strategy
Preparation of proposed changes in order to lower a cost of a single campaign and to increase the visibility of the advertisement. The campaign has been rebuilt in terms of cooperation with VCM.
Launching the campaign
We have made an advanced implementation of the bid optimization strategy, especially in terms of reducing the cost of a single conversion. At the same time, the goal of the campaign was to increase the number of transactions, which had an impact on the strategy and actions taken.
Analysis
During the campaign, its results and suggestions from VCM were the basis for making adjustments in the strategy. The cost-per-click was particularly carefully optimized.
Result
Using VCM contributed to the improvement of campaign parameters in all of the assessed aspects. The number of impressions and clicks increased by over 100%, the average CPC decreased by approx. 72%. The number of conversions increased several times (from 19 to 98). The cost of a single conversion dropped from EUR 32,5 to EUR 9.
Single conversion cost reduction by over
72%
| Clicks | Views | Conversions | Cost | Conversion cost | |
|---|---|---|---|---|---|
| Before | 3 871 | 225 901 | 19 | 613,75 EUR | 32,3 EUR |
| After | 8 408+117,20% | 485 693 +115% | 98+415% | 893.34 EUR+45,52% | 9,11 EUR-71,79% |