Using VCM contributed to the improvement of campaign parameters in all of the assessed aspects. The number of impressions and clicks increased by over 100%, the average CPC decreased by approx. 72%. The number of conversions increased several times (from 19 to 98). The cost of a single conversion dropped from EUR 32,5 to EUR 9.
Single conversion cost reduction by over
|Before||3 871||225 901||19||613,75 EUR||32,3 EUR|
|After||8 408+117,20%||485 693 +115%||98+415%||893.34 EUR+45,52%||9,11 EUR-71,79%|