Service industry 2

The client expected better visibility of his ads (understood as more frequent display of ads, rather than raising their position, because there was no need to do so), an increase in the number of clicks on the ad and, above all, an increase in the number of transactions. The campaign budget was to be kept at the current level (an increase of 10% was acceptable).

Our actions

Strategy

Identification of factors that may increase the number of transactions and their optimization with the participation of VCM. The campaign has been rebuilt in terms of cooperation with VCM.

Launching the campaign

We have carried out an advanced implementation of the bid optimization strategy. Our task was also to find a new audience who can be reached with ads.

Analysis

During the campaign, we observed its results and made improvements on an ongoing basis, taking into account trends and suggestions coming from VCM.

Result

The most noticeable result of the optimization was the increase in the number of transactions by 100%. In the case of the number of impressions and clicks on an ad, each of these parameters increased by far over 100%. To the satisfaction of the client, the campaign budget did not increase significantly (only by 10%).

Increase in the number of transactions by

100%

	Clicks	Views	Conversions	Cost	Conversion cost
Before	761	51 622	34	4 995 EUR	897,75 EUR
After	1 627+113,79%	131 665+155,05%	68+100%	1391,78 EUR+11,45%	101,58 EUR-54,7%

Case study