The most noticeable result of the optimization was the increase in the number of transactions by 100%. In the case of the number of impressions and clicks on an ad, each of these parameters increased by far over 100%. To the satisfaction of the client, the campaign budget did not increase significantly (only by 10%).
Increase in the number of transactions by
|Before||761||51 622||34||4 995 EUR||897,75 EUR|
|After||1 627+113,79%||131 665+155,05%||68+100%||1391,78 EUR+11,45%||101,58 EUR-54,7%|