Our actions

Strategy

Our activities at this stage include: developing a strategy for each market, campaign optimization in terms of the implementation of mixed VCM and DoubleClick technologies, constant management of the product base and effective division of product feeds, ensuring high quality of the feed.

Launching the campaign

The task of our specialists, among others, was preparing and implementing tools for mass campaign management in real time on each market and implementing negative keywords.

Analysis

We optimized the product structure, and made changes to the campaign on an ongoing basis in terms of the results it achieved. This was accompanied by an extensive analyst – the existing results of the campaign had an impact on its further running.

Result

The effect of the activities carried out was the increase in revenues from campaign by over 1000%, while reducing the cost of acquiring a single client by 44%. We also met the assumed expenditure rules.

Increase in revenues from campaign by

1000%