In line with customer expectations and the chosen strategy, the number of conversions increased (from 325 to 854). The budget of the campaign remained at the same level (a change by several euros with a budget of EUR 1750 is symbolic). The cost of a single conversion decreased by about 60%. The number of ad impressions and clicks on the ad has significantly increased.
Increase in conversions by
|Before||17 979||991 561||325||1 947,15 EUR||5,99 EUR|
|After||28 035+55,93%||1 395 634+40,75%||854+162,77%||1913,68 EUR-1,72%||2,24 EUR-62,61%|