Our actions
Strategy
Preparing the concept of broad promotion on the Display and Search Network with particular emphasis on advertising banners (several sets) and adding the “call only” campaign.
Launching the campaign
The campaign was run on the Display Network and the Search Network with the support of text and image ads in many variants. An important part of the campaign optimization was selecting the best converting ads and increasing the budgets for their display. The changes were sent for customer approval.
Analysis
During the campaign the statistics were analyzed on an ongoing basis; this translated to changes in content on the campaign landing pages and in the ads and also to more effective budget management.
Result
As a result of campaign optimization carried out by Verseo specialists, the number of conversions increased – in line with the goal expected by the client – by 7%. At the same time, the cost of a single conversion was reduced by 25%. Overall spending on this campaign was reduced by 50%.
During our cooperation, the number of conversions increased by
7%
| Clicks | Views | Conversions | Cost | Conversion cost | |
|---|---|---|---|---|---|
| Before | 7 657 | 257 811 | 196 | 639,69 EUR | 3,26 EUR |
| After | 6 942-9% | 150 102-42% | 209+7% | 510,99 EUR-20% | 2,45 EUR-25% |