Our actions
Strategy
Development of a set of actions aimed at increasing the number of conversions and optimizing the campaigns for DoubleClick.
Launching the campaign
Conducting planned changes, monitoring campaign results and advanced implementation of the bid optimization strategy in terms of increasing the number of transactions.
Analysis
The actions taken resulted in an even better effect than expected by the client. Thanks to the DoubleClick campaign, the number of transactions increased.
Result
We have increased the monthly number of transactions from 55 to 96, while reducing the cost of a single conversion from 14 EUR to 7,50 EUR. As a result, the campaign budget did not change, remaining at the level of 750 EUR.
Increase in the number of conversions by
75%
| Clicks | Views | Conversions | Cost | Conversion cost | |
|---|---|---|---|---|---|
| Before | 10 991 | 772 192 | 55 | 774,40 EUR | 14,08 EUR |
| After | 13 707+24,71% | 1 111 700+43,96% | 96+74,54% | 742,07 EUR-4,18% | 7,73 EUR-45,10% |