We could observe an increase in the number of ad impressions by almost 200% and clicks on the ad by over 100%. The number of transactions also increased visibly by over 36%. A positive “side effect” of the conducted optimization works was the reduction of the cost of a single conversion by approx. 35% and the reduction of expenditure on the campaign by over 10%.
Increase in the number of transactions by
|Before||2 667||55 783||52||500,38 EUR||9,71 EUR|
|After||5 568+160,19%||163 963+193,93%||71+36,54%||447,50 EUR-10,57%||6,30 EUR-34,48%|