Our actions
Strategy
After consulting with the client, preparation of a campaign strategy, including the use of VCM tools.
Launching the campaign
Campaign audit in terms of VCM requirements and adjusting the campaign to the specifications of this tool.
Analysis
Analyzing the results of the campaign on an ongoing basis and implementing the suggested solutions, including changes in the budget management.
Result
In this case study, using the VCM tool increased the number of ad impressions by almost 1 000 000 and increased the number of transactions by approx. 15%, while reducing the cost of a single conversion by approx. 40%. As a result, the cost of the campaign after connecting the VCM was lower by 30%.
Increase in the number of transactions by
15%
| Clicks | Views | Conversions | Cost | Conversion cost | |
|---|---|---|---|---|---|
| Before | 84 480 | 4 410 462 | 312 | 16 902,97 EUR | 54,16 EUR |
| After | 81 003-4,12% | 5 373 599+21,84% | 358+14,74% | 11940,23 EUR-29,36% | 33,32 EUR-38,48% |