The results of the work carried out using VCM are: an increase in the number of ad impressions (by over 1,000,000) and clicks on them (by 10,000), an increase in the number of transactions (by over 750) and a conversion rate (from 2% to over 4.5%). The total conversion rate has also increased.
Increase in the number of conversions by
|Before||11 465||431 968||238||542,71 EUR||2,27 EUR|
|After||21 681+89,11%||1 502 710+247,87%||996+318,49%||1862,99 EUR+243,36%||1,87 EUR-21,12%|