Our actions
Strategy
Development of an action plan aimed at increasing the number of transactions using the VCM tool. Preparation of an ad content to encourage larger purchases – the client indicated that he would also like to increase the average transaction value.
Launching the campaign
We have introduced an advanced bid optimization strategy. The activities of Verseo specialists were also aimed at increasing the number of ad views.
Analysis
We conducted an ongoing analysis of the campaign results and introduced the solutions suggested by VCM, including changes in the budget management, ad display, etc.
Result
The results of the work carried out using VCM are: an increase in the number of ad impressions (by over 1,000,000) and clicks on them (by 10,000), an increase in the number of transactions (by over 750) and a conversion rate (from 2% to over 4.5%). The total conversion rate has also increased.
Increase in the number of conversions by
318%
| Clicks | Views | Conversions | Cost | Conversion cost | |
|---|---|---|---|---|---|
| Before | 11 465 | 431 968 | 238 | 542,71 EUR | 2,27 EUR |
| After | 21 681+89,11% | 1 502 710+247,87% | 996+318,49% | 1862,99 EUR+243,36% | 1,87 EUR-21,12% |