Use of VCM contributed to the improvement of the campaign parameters in all of the assessed aspects. The use of Verso Campaign Manager translated into an increase in the number of clicks by almost 9% and in ad impressions by almost 150%. After the implementation of VCM, the number of transactions has more than doubled (by 123.98% to be exact). The conversion cost decreased by approx. 63%. Campaign expenses, despite the increase in the number of clicks on ads, decreased by EUR 250.
Increase in the number of transactions by
|Before||14 112||519 901||171||1720,12 EUR||10,06 EUR|
|After||15 361+8,85%||1 281 716+146,53%||383+123,98%||1458,91 EUR-15,19%||3,81 EUR-62,14%|