SEO for WooCommerce

SEO for WooCommerce

First, a brief explanation of what WooCommerce is all about. It is a WordPress plugin that allows you to run an online store. It is worth knowing that stores prepared on the basis of WooCommerce offer a much greater possibility of adapting to the specificity of the selected sales model. This is because they are not subject to the limitations of SaaS platforms that offer standardized solutions.

Stores based on WooCommerce are chosen by entrepreneurs who:

• run e-commerce activities on a larger scale – offer a large number of different products,
  want to gain more independence when designing the functionality of the store,
• want to have an open store – in the case of stores on SaaS platforms, it is different because if you stop paying the monthly subscription for website maintenance, you lose all of the data.

This e-commerce plugin gives you the possibility to conduct effective SEO activities if you use its full potential. What does this mean in practice?

Additional WooCommerce plugins

The big advantage of WooCommerce is the “openness” of the system, which allows you to enrich your e-store with various additional functionalities thanks to dedicated WooCommerce plugins. Of course, including those that support WooCommerce SEO. Yoast SEO or All In One SEO Pack are the most popular.

Indeed, these extensions can help WooCommerce SEO. But the scope of their capabilities is limited and they act as recommendations. The plugins allow:

• automatic optimization of e-shop meta tags,
• better control over building the so-called breadcrumbs,
• easier tracking and elimination of duplicate content,
• creating better-optimized content for SEO,
• creating friendly URLs.

However, for them to work properly and bring results, they must be properly configured.

Remember that meta tags and friendly URLs, while extremely important, are not everything when it comes to tasks that must be performed to rank an e-store using WooCommerce. You should also take care of some other issues, and above all, coordinate all SEO activities following one coherent strategy. There is no room for mistakes here. They will result in “budget burnout” and a waste of time.

Therefore, it can be said that using SEO plugins for WooCommerce is a good option, as long as it is part of a broader SEO strategy.

WooCommerce SEO with professionals

Here is the work can expect if you hire a WooCommerce SEO expert.

The work is preceded by an in-depth SEO audit – as part of it, a WooCommerce SEO expert looks at the actions taken by your competitors, and the specifics of your business, and assesses what changes need to be made in the store to rank better in Google results.

A work plan is developed – SEO for WooCommerce is a rather tedious and time-consuming process that takes place on many levels. Therefore, you have to wait for the effects of the actions taken and higher results in SERPs.

Appropriate keywords are selected – those that are related to your industry but can also be positioned effectively. Remember that the greater your competition, the more difficult it is to quickly gain a high position for the most popular phrases. This process takes time and requires a lot of money.

Activities are constantly monitored – WooCommerce SEO expert keeps his/her finger on the pulse and make sure that the WooCommerce SEO services bring the expected results.

WooCommerce SEO services – what is that?

Effective WooCommerce SEO services depend on many factors, both technical and substantive. Only when all these elements are in place can you perceive the desired SEO results. What actions do you need to take to be successful? WooCommerce SEO services include:

Good hosting

When you decide to create a store based on WooCommerce, you need to put it on a properly selected server. Why is it important? A good server means a stable connection to the network, which translates into a faster response to the query. To put it simply: the less website loading takes, the better website is rated by Google’s algorithms. That is why it is worth investing in hosting from a proven service provider and choosing the server with the optimal parameters. Remember: good WooCommerce SEO can lead to a significant increase in visits. Your server must be fully ready for this!

Shop code optimization

The speed and reliability of the e-shop operation depend not only on the quality and bandwidth of the server. The website code itself is equally important. If it is full of bugs, you may have difficulty opening individual tabs correctly. It will influence the WooCommerce store ranking.

Similar problems may be caused by various “barriers”, which make it difficult for users to use the e-shop. These can be aggressive pop-ups that appear right after opening the page. Such elements should be avoided – both for the sake of Google’s crawlers and customers.

The right amount of content in the WooCommerce store

WooCommerce SEO makes sense when the stores are filled with the right amount of valuable content. The pages cannot remain empty only with slogans and photos, because then there is no option to use the selected keywords. So how much content is the right amount of content? An in-depth SEO audit can give you the answer. During the audit, the most important keywords are identified and the level of text saturation is provided.

The content should appear not only on the home page and subpages with the main product categories. Over time, it is worth adding more subpages and a blog.

The quality of content in the store

The quantity is important, but the quality of the content is paramount. Why? First of all, the texts are not written strictly for WooCommerce SEO, but with the customers in mind. It is worth remembering that people who click a link to your store may need specific information. If in return they receive gibberish, they will quickly close the page and go to a different website.

But that’s not all. Google’s algorithms promote reliable content on a given topic. Those that are not excessively saturated with keywords, but discuss the issues related to the topic.

Remember the key rules when it comes to WooCommerce SEO services. Good content should include:

• relevant keywords in reasonable amounts,
• headers that organize the content – both at the H2 and H3 levels,
• high substantive value,
• bullet points and different ways to highlight the content.

If you want high-quality content, hire professionals – preferably a copywriter from a Woocommerce SEO agency. Gain content that will engage the recipient, and at the same time will be well received by algorithms. That’s the most valuable combination.

Meta tags – the basis of effective WooCommerce SEO services

Texts are not enough. Meta tags are also needed. What are they? In a nutshell, this is content that is not displayed on the website but it carries important information for Google. The most important are the basic tags of the page, i.e. meta title and meta description. The title is displayed in the tab bar and Google search results. So they are also important in marketing.

When it comes to WooCommerce SEO, ALT tags assigned to images are also important, as well as those regarding the precise description of products.

Image optimization

When you sell a product online, it is obvious that you have to show it to the customer. Therefore, you need attractive images that will help you visualize the message. However, you have to be careful. Large images influence the page loading time. And that’s the nail in the WooCommerce SEO coffin. If the audit shows that the photos load too slowly, it is worth changing the size even at the cost of a slight loss of quality.

Friendly URLs

URLs should contain legible information about the content of the tabs. Therefore, they should not present a sequence of random numbers or letters, but take the form of a verbal message with an appropriate structure. Friendly URLs make it easier for Google to index the page and thus increase the chances of high ranking.

Regularity

There is a lot of work at the beginning. WooCommerce SEO services are a multi-step, intensive process. You have to saturate the website with valuable content adapted to SEO requirements and optimize its code, metadata, referrals and other elements. However, completing this stage should not end SEO activities. In the following months, you need to:

• add new content – subsequent product subcategories or product descriptions,
• monitor and update existing texts – e.g. when it is necessary to change the keywords
• monitor the situation related to SEO and implement changes that will allow you to maintain thealready achieved results or gain even better SERP results.
• remember about linking!

That is why cooperation with digital agencies does not end with the preparation of the plan for WooCommerce SEO services. SEO and its implementation is a long-term process.

As you can see, WooCommerce SEO is a serious task that requires many activities and a lot of experience. That is why it is worth getting full support in this regard to make sure that the budget invested in SEO is not wasted but gives the desired results. That is why you need the support of a WooCommerce SEO company.

Need help? Contact our WooCommerce SEO consultant and get a free quote. Our specialist will take care not only of SEO but also plan and implement other activities to advertise the store on WooCommerce – paid promotion in social media or Google Ads. Thanks to this, your website will gain more visitors and you will gain more profits.